Closing Shop Is Still The Main Theme Of Many Casual Wear And Traditional Footwear Enterprises.

"Post-80s" may remember that they are always looking at Jay Chou's poster day in the United States, trying to wear Daphne in the song of SHE.

However, these youth related brands are speeding up in 2016.

For many casual clothes and traditional shoes, closing the shop is still the main theme of this year.

Besides, the Amoy brands have taken the big stick of the listed companies.

The fast fashion brand, once praised by the sky, has also shrank this year: its performance is under pressure.

Looking ahead, most of the companies are in pition, but this road is not smooth.

Traditional shoe companies shutting shop continuously competing for pformation

Listen to SHE's singing of the laurel goddess.

Shoes, which was a good memory for many Post-80 girls.

However, Daphne's recognition is not as good as before.

In the three quarter of 2016, Daphne closed 307 sales outlets, including 284 closed stores and 23 franchised stores.

As of September 30th this year, the total number of sales outlets of Daphne's core brand business was reduced to 4840.

Starting in 2015, Daphne began to shut down because of its struggling competition and high inventory pressure.

According to the world clothing shoes and hats net, the "women's shoes king" is also a tough day. In the first three quarters of this year, there were 239 shops in the BELLE footwear shop, accounting for 1.8% of the total, that is to say, the average shop closed at least 2 times a day.

As of November 30, 2016, BELLE has set up 20630 retail outlets in China, 13145 of which are footwear shops and 7485 are sports and clothing stores.

Performance fell year after year, and the company ended up last year in the Chinese footwear market for 7 years.

In the past, the advantage of gaining market pattern by dot density has been diluted.

Shoes are hard to sell, and many companies are seeking breakthroughs in pformation.

Many shoe companies are also diversifying in their efforts to develop e-commerce. Among them, BELLE has sold jeans and 100 billion acquisition of Hamleys, a British Centennial toy store. On Saturday, it was committed to building a fashionable IP ecosystem and buying two companies.

No one asked about casual wear.

"Brand goods"

In the middle of this year, it was sold by parent company Hongkong de Yongjia group at a price of 250 million yuan.

In 1981, it was born in Hongkong and entered the mainland in 2003. Baleno is considered one of the earliest clothing brands in the mainland.

Soon, Baleno came to the peak of its development. Its "student" Metersbonwe and Semir just started.

More than ten years ago, it was the golden period of development of leisure clothing brands represented by Baleno, JEANSWEST, Giordano and YISHION.

Riding the trend of casual wear, Metersbonwe, the trend frontline, Tonlion and other "rising stars" also began to exert their strength, by inviting popular stars, such as Miller, Jay Chou, Han Geng and other fast opening market awareness.

However, in recent years, these casual wear brands have begun to lose their voice in the clothing market.

The sales report of "big name" was not so good.

Large scale shop closet events happen frequently.

Yang Xun, chairman of JEANSWEST International (Hongkong) Limited, has publicly stated, "who is the cleverest who closes the shop quickly, and the closing shop is not terrible. The most terrible thing is losing money and continuing to operate."

Metersbonwe opens self rescue Trilogy

Once the Chinese costume king has infected several generations with a "no ordinary way".

This year is another very special year for the United States, so it is necessary to pick it out from casual clothes.

At the end of November, Zhou Chengjian, the founder of only 51 years old, resigned as chairman and chief executive, and was led by his daughter, Hu Jiajia. The second generation of American family businesses officially boarded the capital stage.

At the same time, a paction announcement was announced at the same time with the personnel change. The United States and Shanghai signed a share pfer agreement with Metersbonwe.

This is the second subsidiary that Smith Barney sold in two months.

In October, Smith Baron announced that it was planning to sell its subsidiary Shanghai Hua Bang Ke 100% stake in Mdt InfoTech Ltd.

The move by the United States to pfer shares is to avoid the fate of companies being capsized by the stars.

At the beginning of this year, it was also heard that the chairman of the United States and Mr. Tung lost contact with the company. They suspected that they were involved in the Xu Xiang case, but they were not involved in the end.

In 2011, the US bond reached its peak. Since 2012, its performance has been declining year by year, even from 2015.

In the first three quarters of this year, the United States had less than 5 billion yuan in revenue and a loss of 154 million yuan.

If America continues to lose money this year, it will be ST next year.

Amoy brands have taken over the list of big clubs.

Because it is not a hot plate, most of the listed companies in the textile and garment sector are expected to lack imagination and low performance.

However, this year, several Amoy brands took over the big clubs of clothing companies, and went on the road of listing.

In July of this year, the Han Dali house was approved to officially launch the new three boards, becoming the first unit of the Amoy brand listing.

In June 20th, a IPO application was submitted to the CSRC for the scouring and silk brand of the Amoy brand, and it was intended to be listed on the Shenzhen Stock Exchange's growth enterprise market.

In July 3rd, the SFC website issued a prospectus for Guangzhou's Humei fashion group Limited by Share Ltd to apply for listing on the gem.

For more than two months, the first batch of Amoy brands such as Han Du Yi house, Ru Bo, Yin man and so on were listed on the road of listing. The listing of Amoy brands shows that they have been gradually recognized by the mature capital market.

In fact, since last year, the traditional clothing giants have begun to catch up with the "Amoy brand": Jomoo's stake in Han dresses and La Natsu Bell's investment in the seven grid.

The opening of channels and integration of brands have become an inevitable trend.

{page_break}

Fast fashion is complaining about warm winter.

In 2016, the number of fast fashion brands in the world grew slowly.

Many fast fashion brands, including UNIQLO, H&M, GAP and Mango, reported that their profit growth has declined to varying degrees.

The only thing that counts is Zara.

In October, the H&M group's earnings report showed that the global sales of the company in September only increased by 1%, the lowest growth rate in the past year, and the net profit of 4 billion 820 million kronor, down 9.2% from the same period last year, which is the five consecutive quarterly decline in its profits.

UNIQLO, one of the three fast fashion brands, is also not very good. Its operating profit and net profit in the 2016 fiscal year both declined, falling by 22.6% and 56.3% respectively.

A few years ago, the fast growing global market of fashion brands including China, which was cost-effective and fast growing, is now struggling with the bottleneck of rapid expansion.

When it comes to the problem of weak growth, several fast fashion groups agree that the warmer winter in recent years is the main culprit, the other is the impact of exchange rate and the consequences of price reduction promotions.

In the face of weakness, several fast fashion brands still do not give up expansion in China and other emerging markets in Asia.

Going abroad to take up overseas acquisitions

Overseas mergers and acquisitions in the field of clothing are accelerating.

This year, Shandong's Ruyi 1 billion 300 million euros (9 billion 670 million yuan) bought the controlling stake of SMCP, the 240 million stake in the Korean luxury clothing group, and the 65% stake in Tang Li International, and the 370 million IRO holding of French fashion brand three, which involved billions of dollars in investment.

In addition, Shanghai fashion brand Wien Nash has bought a Chinese consumer familiar with the South Korean "Little Bear" TeenieWeenie, women's clothing brand Mass Phil, long Zi shares, men's clothing brand Li bang and so on are also in the overseas mergers and acquisitions.

At present, China's relatively relaxed overseas M & a policy and China's increasing international influence make foreign clothing giants realize the importance of cooperation with Chinese enterprises.

Meanwhile, the European debt crisis has provided an opportunity for Chinese enterprises to buy European enterprises at a low price.

Investing overseas looks amazing and exciting.

But as a commercial activity, the reason behind it is still inseparable from the purpose of capital operation.

For China's textile industry, the overseas merger and acquisition cases of Chinese garment enterprises have been successful, and there are many cases of failure.

International experience shows that in view of the differences in information asymmetry and culture, it is difficult to produce good results even if the merger is successful.

More interesting reports, please pay attention to the world clothing shoes and hats net.