Little Pig'S Children'S Clothes: Original Design, No Personality, Personality, Experience Economy + Community Fans, Economic Development.
Dongguan City
pepco
Clothing Co., Ltd. was founded in 1996, is a research and development, production and sales in one, specializing in "small pig banner", "Peng library generation", "love Er Ma", "Dandy" brand.
Children's wear
Modern clothing enterprises.
The product of pig pig is located in 0-15 year old children. "Fashion, sports, leisure, health and vitality" is a brand style consistently maintained by pig pig. The company has developed more than 2000 chain stores by self chain and franchising, and its marketing network has been spread across more than 30 provinces, municipalities, districts, Asia, Europe and America. The world clothing shoes and hats net reporter takes you to know the story of piglet.
Since its establishment, he has been following the concept of "people-oriented, quality and root". It serves the customers with the aim of "quality first, service first" and closely sticks to the trend of international clothing and develops in the innovation and development.
As one of the most influential and influential children's clothing enterprises in China, the pig pig has won the "ten famous brand children's clothing" in China and * "the leading consumer goods market in China".
brand
"," green products "," care for children's achievement award "," Guangdong famous brand "," Guangdong famous brand products "," advanced collective of enthusiastic public welfare charities "," China famous brand "," China famous trademark "and so on.
Over the years, children's children's clothing has gained more and more trust and love from consumers. It has received the attention and support of government leaders, all walks of life and people from all walks of life.
Looking forward to the future, piglet will continue to be enterprising, serving the people, contributing to the society and striving to become an internationally famous brand.
Development process: in 1996, the "little pig banner" brand children's clothing was set up in 1996. In 1999, it was named "China's top ten famous brand children's clothing". In 2000, the National Children's wear design evaluation was awarded the gold prize. In 2001, it was rated as the "leading brand of China's consumer goods market". In 2004, it was awarded the "China Environmental Protection Foundation green product award".
Design concept: Nordic original ecological design style, no individuality, namely the form of personality, strive for original design techniques, annotate children's natural comfortable living conditions.
In the design style, most of the children's innocence and liveliness are mainly embodied. With the avant-garde and personalized expression techniques, they fill in the blanks of the modern fashion casual children's clothing series, and outline the classic character of fashion.
While maintaining a simple, practical and free style, it pays more attention to the quality of fabrics and changes in the details of clothing. It requires a high starting point to grasp the dress requirements of eastern and Western children, both with the profound cultural background of the East and the strong sense of Western modernity.
Deduce colorful colorful childhood, create beautiful children's clothing world.
Piglet Bena has also been committed to public welfare undertakings. The "love journey" project is a public welfare project established by Dongguan pig pig clothing Limited company to help poor children and pay attention to the growth of young people.
At the same time, he has taken on this lofty sense of social responsibility and sense of mission and has been rewarding the community.
Piglet's company has developed more than 600 chain stores with its own franchise chain and franchising mode, and its marketing network has been distributed across more than 30 provinces, municipalities, districts, Asia, Europe and America.
Mr. Wu Huizhong, general manager of Piglet's children's clothing, believes that as a brand of 21 years old children's clothing, we must keep pace with the times.
After 80, 90's parents, the idea is changing.
They focus on shopping environment and shopping experience. Therefore, piglets spend a lot of money to create experiential model shops.
This model store can provide customers with a good environment experience and provide children with a happy space.
Experiential shopping simply means that every garment is displayed and matched with customers' lifestyle and life scenes.
Imagine what kind of scene he is in and what clothes he needs to wear.
So that consumers can buy the clothes that they want more easily. Generally speaking, the piglet's experiential shop makes mother shopping easier and more reassuring, and the children are happier.
In addition to experiencing the economy, the community fans economy is becoming more and more important for an enterprise. As a company focusing on customer sentiment, piglet has created the WeChat community in 2014.
At present, there are more than 2000 members of Nama in China, and these Nama members are highly loyal customers.
* * pig pig has set up Nama City branch in all parts of the country. In Nama's branch, they will share the problems of how to raise children, how to keep fit, and how to deal with the relationship between husband and wife, mother-in-law and daughter-in-law. In this regard, pig pig has made many new initiatives.
On the other hand, it is also hoped that more mothers will be able to get closer to pigs.
So that the brand of pig can be promoted more widely through Nama's word-of-mouth, so that products can be more adapted to the needs of consumers.
Experience economy + community fans are strong and strong. We believe that little pig will bring us more innovation and surprise.
In recent years, we have seen the launch of a series of brand combination punches, including the sunshine program, the same name movie and animation drama.
Little pig Bena's public welfare activities formerly called love journey, now called sunshine program.
Wu believes that as a responsible company, they have the duty and obligation to fulfill their social responsibilities, hoping to give children more warmth in the mountainous area.
Last year, pig pig launched the dream of big pig of big pig's big movie.
It has also launched the 3 season animated cartoon with the same name, which is popular in CCTV and other channels.
These are the first examples in the children's clothing industry. At present, there is no enterprise in the children's clothing industry to make movies.
Pig pig wants to create the brand of pig and pig through culture, and enhance the value of the brand and enhance the influence of the brand.
At present, the third quarter of the animated cartoon is being broadcast on the mainstream children's channel, broadcasting two episodes every day.
The culture can be condensed into the brand so that consumers can have a better understanding of piglets.
Wu believes that little pig will bring more happiness to children and bring more sense of value to consumers.
More reports of pig pig, please pay attention to the world clothing shoes and hats net.
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