Check Out The New Business Model

According to the world clothing shoes and hats net, we have seldom heard the term "naughty girl".

Act as

In the past five years, the representative products of ecology have left a group of unremarkable shops.

In front of the stage, leveraging the rapid development of the online economy.

In 2010, with the emergence of a large number of electronic business models, the group began to enter the public view with a new look from 2015. They no longer live under the graphics software, but face the consumers in a more direct way, live broadcast, become a seller of red nets, and create personal brands.

Today, the girl is developing from a personal economy to a business ecosystem.

Reporters took inventory of the more innovative business models, which witnessed the disappearance of an era, accompanied by the opening of another era.

Photography industry chain

Because of low housing prices and rents in early years, Hangzhou and Sijiqing

The wholesale market is not far away. Binjiang District has become the focus of many Taobao models, photographers and businesses.

At 8 in the morning, the Apm photography base in Binjiang was already overcrowded, and there were forty or fifty people at random.

You can see these scenes: the models wore air down gestures on the summer outdoors of more than 35 degrees, and walked around in a single photographic area less than 5 square meters. They looked like travelling abroad or pretending to eat in front of a pile of rubber food and switched their positions in seconds.

Han fan has always occupied half of the women's clothing market of the electricity supplier platform. These scenes are based on the proportion of 1:1 to restore the reality of Korea, and finally build and gather together a whole set of scenery.

Shopping, eating and gathering are all available.

Every day, photographers and models come here to take photos as they go to work and build into a small fictional world.

Smell the smell of money, from the real studio to the model, photography, collocation, modeling, base, the photography industry chain is rising, and gradually mature.

Zhuang Qianshan, who was founded by a photographic company and is now a CEO of Hangzhou branch of the American air network, has almost witnessed the development of the whole industry.

He told reporters that during the 2013-2014 years, the most exaggerated time, a month out of a network base.

But if restaurants often update recipes, the core of the racquet base is timely updating of the scene, otherwise, it will soon be eliminated.

In his view, the trend of healthy development is more than two kinds: the long-term shooting of a subdivision area, so that the style of the model is becoming more and more fragmented and specialized. Accordingly, such as taking only Japanese and Korean women's clothing, men's clothing or old age clothing, others are combined with model resources, trying to plan and enter the platform, and develop the racket and live broadcasting business by platform.

Following the pulse of the electricity supplier, the industrial chain is forming a closed loop and the price is rising.

According to an Amoy girl, make-up artists and collocs are basically 500-2000 yuan a day. Some photographic companies can sell more than ten million yuan a year, while the racquet base charges 250 yuan a hour, and the daily income is also up to ten thousand yuan.

The refinement, industrialization and process of the industrial chain are making the whole industry more pparent and efficient.

Red Taobao store

In 2015, net red became a new force and began to rise.

They are undoubtedly the new species born in the new retail era. With the appeal of fans, the most popular marketing methods nowadays are leading the fashion trend and becoming the most interesting and potential business phenomenon.

The naughty girl born on the basis of the electronic business platform is the first wave in the net red economy.

In the observation of Zhuang Qianshan, there are three essential reasons for the pformation of the net. First, a model's most red life cycle is usually only 2-3 years. After that, it will be replaced by new models, and it needs to find new ways. Secondly, from the model link, they have accumulated fans and customers and started to have a small net red scale. Finally, they have been immersed in the electricity business ecosystem for many years, and for a long time, they have come into contact with fashion matching, clothing styles and store operation.

The shopkeeper's model of women's clothing business mode makes the shops personalized and personalized.

Unlike the naughty girls, they interact directly with consumers and establish identity based on their own personality, thereby stimulating consumption and showing explosive growth.

This has become one of the most common options for future naughty girls Transformation: before becoming a bottleneck, the model career has become a long seller in a net red dress seller who is also rooted in Taobao.

In the thousands of business models contacted by Zhuang Qianshan, almost 80% of them want to be pformed into net red, but at present, less than 30% of the real pformation is successful.

It is the threshold from the naughty girl to the net seller, who is increasingly producing new models.

Net red incubator

The Amoy girl platform is like a primary generation of net red incubator, which realizes the mass production and personalized operation of models, and gradually opens up the information asymmetry between the three models, businessmen and photographers.

At first, relying on the first barrel of gold brought by the model, the business model of Taobao shop was clear, but they were generally lack of supply chain support, not good management team, the fan diversion path was single, it was difficult to continue to expand the scale, and built an independent brand.

A small number of supply chain and financial support network red self built factory, self group; the vast majority of net red chose to outsource links to professional teams, and get away from doing what they are good at.

Some entrepreneurs with sharp smell in the market quickly enter the cards and start the net red incubator.

{page_break}

Beginning in 2014, Zhang Dayi, the parent company of the electronic commerce network, Hangzhou's Cmi Holdings Ltd (hereinafter referred to as "Han") borrowed the power of the red net economic potential, and completed the gorgeous pformation of the innovation mode of "net red + community + electricity supplier" from a Taobao store. It took the lead in the battlefield of the red hatchery website and landed in the capital market in 2016.

For Han Yu, founded in December 2012, the listing process took less than 4 years and was effectively capitalized, but in half a year, valuations soared 14.65 times.

A clear business model made it profitable at the very beginning.

From the semi annual report released in 2016, the company achieved 77 million 560 thousand yuan in the first half of the year, an increase of 75 million 681 thousand and 100 yuan, or 4020%, and a gross margin of 43.54%, compared with 188.25 yuan in the same period last year.

By the end of 2016, the number of red signings will reach more than 100 people.

Live broadcast

In May of this year, the live broadcast of Taobao was launched, and many of the first girls were applied for live broadcast.

When the competition of the electricity supplier model industry tends to be saturated, the emergence of the live broadcasting platform will undoubtedly provide them with another development outlet besides the net sellers.

Compared with building personal brands, the access threshold of live models is low, but it also brings good benefits.

According to Cui Chenchen, she has made a live broadcast of seven grid and Han dresses, explaining that a garment earned 300 yuan and brought at least 1-5 million traffic to the shop.

With the rise of the live broadcast market, some original model companies have begun to try live broadcast.

The US space network is one of them, which provides more red net talent packaging services and live broadcast red customized services for more businesses.

According to the world clothing shoes and hats net, Taobao shop has a new scale of over 100 billion yuan per year.

For this reason, the "online drop model" mode is set up on the US online website: the Taobao sellers who need a large number of pictures are open, including the models, photographers, makeup artists, etc.

The business can initiate the demand according to the model information, and then the system automatically searches out the appropriate resources to be matched into a working group order.

More interesting reports, please pay attention to the world clothing shoes and hats net.