Analysis Of The Reasons Why Amazon Go Can Not Replace Physical Stores

According to the world clothing shoes and hats net, Amazon Go is

The concept of a new supermarket put forward recently opened its first model store in Seattle just now.

AmazonGo will store entities and

The advantages are combined.

Consumers push the shopping cart to buy goods in the shop. After buying, they do not have to queue up for checkout and get home straight. The Amazon app will automatically complete the payment.

From then on, I would like to say goodbye to the long queues and the good and bad cashiers.

Uber, a shopping world, was born.

In this regard, the New York passenger dispatch analysis said that Amazon Go can not replace the physical store, the following is the main content of the article:

John and MI Leah opened a Morocco carpet store in Toronto.

The name of the shop is Mela (Mellah).

There are cafes, new homes and cheap bars near the shops, but there are not many high-end home stores.

Mela's shop is very good. It has a huge window. Pedestrians in the street can see the exquisite carpets in the shop through the glass.

。

Although two shopkeepers often sell themselves on social platforms such as Instagram and Facebook, most of the store's sales come from reality: those who are attracted by the windows are attracted to their customers.

Just a few days before the writer's visit, a lawyer living nearby met Mela's carpet on the way home from the Christmas party. He pointed to the $35 carpet that he saw through the window and handed his credit card to John.

"Hurry up, or I'll change my mind later."

He said.

This relaxed and happy story reminds me of the two major trends in American retailing today, which are making such face-to-face sales more and more rare.

The first is the continuous rise of online shopping.

Online sales during the Thanksgiving weekend set a new record of over $5 billion, a 18% increase over last year, according to reports from Adobe.

Meanwhile, sales of physical retail outlets dropped by one percentage point.

Although online retail accounts for a small proportion of total retail sales, the US Census Bureau's economic census gives a figure of 8.4%, but e-commerce continues to expand.

MarcAndreessen, a venture capitalist, predicted that the traditional retail stores would be extinct three years ago. Although his prediction is a little exaggerated, it also hints at the brutal logic brought about by the popularity of online shopping. Mark Anderson,

Online shopping is really convenient and successful. It wins consumers' hearts by more convenient and fast shopping experience.

Take carpet, no matter how high the quality of the Meera store, there are always more Morocco rugs to choose from and cheaper prices on the Internet.

You only need to click a few mouse, and you can buy your favorite merchandise without leaving home.

Now digital commerce is ready to penetrate into the world of physical stores.

Although retail sales of department stores and videos have been strong in the Internet age, it is hard to get out of the new AmazonGo supermarket.

AmazonGo is a new supermarket concept put forward by Amazon. It has just opened its first demonstration store in Seattle.

AmazonGo combines the advantages of physical stores and online shopping.

Consumers push the shopping cart to buy goods in the shop. After buying, they do not have to queue up for checkout and get home straight. The Amazon app will automatically complete the payment.

From then on, I would like to say goodbye to the long queues and the good and bad cashiers.

Uber, a shopping world, was born.

Further, by tracking consumer's consumption records and algorithm analysis, we can also use technology to send promotional and special information to consumers.

In the face of the strong advantages of new technology, it is difficult for traditional retailers to survive without pformation.

AmazonGo is a perfect solution in trying to eliminate labor from the retail process.

Twenty-five years ago, the self checkout machine came out, promising to cut costs for retailers and improve consumer shopping experience.

Although such machines have been appearing in supermarkets all over the world, in recent years, some supermarkets have begun to re-use manual cashiers.

Because the actual use proves that the automatic checkout machine encourages theft, and consumer satisfaction does not rise or fall.

Those who used to use the self-help check-out machine to call the watermelon too heavy would feel that the machine was not as good as the real waiter.

Alison Medina, editor in chief of commercial retail space design magazine, believes that there is no need to worry about the demise of physical retailers. Alison Medina

Because this traditional way of shopping has its own charm to keep people's hearts.

First of all, it's the most reassuring thing for a physical store to see with your own eyes and touch the goods you want to buy.

The online store only provides photos, shoppers' ebullient product introductions, and buyers' comments on virtual reality.

You can't touch the cloth on the iPad, nor can you sniff the smell of cantaloupe to judge whether it is ripe or not.

When you buy goods and go out of stores, the sense of steadfast and happiness needs no words.

Even the fastest UAV delivery can not provide the same experience if online shopping is done.

{page_break}

On the other hand, physical retail stores are also more suitable for impulse shopping.

If the former lawyer who used to talk about playing the mobile phone at home instead of walking across the street, he would not have the chance to bump into the carpet and decide to buy it.

When he is in the street, impulse shopping is almost inevitable.

"To some extent, this is the difference between browsing and searching.

Online shopping can't provide a good opportunity to browse and bump into surprises.

Adam Ortega, assistant professor of marketing at New York University, said (Adam Alter).

When we stroll around a record store or bookstore, when we suddenly encounter something that can't be bought, our brain produces a reward pleasure like gambling.

Although you can instantly find the target product on Amazon, this process will not bring you the joy of discovery.

But when we talk about stores like Amazon Go and the future of retailing, there are deeper problems.

That is, shops are not only places for people to pay for things, but also become part of human living environment.

The interaction between goods and shopkeepers in the process of consumption has its own value.

Stores are built on personal relationships: cashiers smile at the children in the nurse's arms; some loyal customers also serve as store consultants.

"When you step into a shop, it gives you a unique atmosphere and feeling."

Medina said.

"A loyal consumer of Whole Foods will no longer patronize other supermarkets because he has established a good relationship with the people in that store."

When we buy things, we are not just paying for the material benefits.

At the same time, we also pay and harvest related interpersonal interaction.

Sometimes, this interaction is practical: the waiters scan and pack our groceries and move them into your car.

Sometimes it's knowledge: for example, you learn the chandelier from shop signs.

Other times, interpersonal interaction is more sociable, such as making jokes in a shoe store and listening to people's fresh anecdotes in florists.

These may not be related to shopping behavior, but they have their own social value.

Shops are part of urban streets and communities. Those who work behind the windows constitute our sense of place and impression.

Whether visiting a strange city or a small town from small to large, all the same.

Once these feelings disappear, what else is left? For me, this kind of peeling is not a sign of progress.

More interesting reports, please pay attention to the world clothing shoes and hats net.