Seven Wolves, Pformation Samples Of Chinese Men'S Wear

You may soon be able to shop in such a store. It combines all aspects of men's life and fashion, with men's ready-made clothes for you to choose from.

It can also serve as a choice to highlight individuality, including books, coffee, light dining, design and exhibition activities.

It comes from seven wolves.

This is the "concept experience life hall" of seven wolves planning to run some direct selling terminals. The seven wolves are carrying out a comprehensive pformation to cope with the fierce changes in the market of men's clothing at the moment.

The emergence of the middle class has led to the arrival of consumer escalation. Consumers are stressing lifestyles, consuming experiences and being different.

Under such challenges, China's men's clothing enterprises have entered a less optimistic industry dilemma, and consumer demand has changed.

Only by changing the way of thinking and strategy can we grasp the opportunity in this round of pformation.

"Concept experience life hall" is only part of the change of the seven wolves. There is also a new brand called "EFC", which provides consumers with lower rate and higher cost performance products under the existing brand framework of the company, so as to meet the differentiated consumption needs of different customer groups.

But at the strategic level that consumers fail to see, the seven wolves started a more profound reform.

Seven wolves are changing from a single career men's clothing enterprise to a diversified company of "industry + investment".

According to the seven wolves, we can understand the way of thinking: "industry" is the foundation. In the tone of the sound development of the company's business, the seven wolves will continue to reform in products, channels and supply chain, while the "concept experience living hall" and "EFC" mentioned before are new attempts of products and channels.

"Investment" is the new growth point of the seven wolves. The company will cooperate with professional investment institutions to participate in the online and offline fashion consumption formats, and strive to expand the new profit margins.

You may have seen many changes in "wolves" in "industry".

This change is fundamentally shaping and extending the brand image and design elements of the seven wolves.

In addition to the innovation of sales channels and the diverse needs of consumers, the seven wolves are working hard to build their own brand element, "wolf series".

From the beginning of MIAO, to TIBET, to the THAI of Milan, each product was created with a national character.

This is the key to building the emotional connection between the seven wolves and the consumers. The wolf's personality is admitted into the product to form his own brand differentiation.

The seven wolves also understand the importance of market segmentation.

At present, the leader of market fashion has undoubtedly begun to change from 70 to 85.

They are full of vitality, pursuit of individuality and different values. As emerging consumer groups, they represent the main force of future consumption. China's consumer industry is facing the challenge of consumption upgrading.

The electricity supplier platform has always been the selling channel for the seven wolves to focus on and construction. Under the trend of consumption upgrading, the seven wolves are also eager to provide consumers with added value beyond the price advantage through the electricity supplier channel.

The style of e-commerce channel is also changing to urban fashion and fashion leisure.

In 2016, double eleven and seven wolves on the product, in addition to down jacket and jacket and other classic flagship products, but also for consumers to prepare outdoor sports series, new modern series and other products, to meet the different needs of different consumers.

Figure: seven wolves brand 2016 double eleven sales breakthrough 150 million

In terms of investment, the seven wolves have a clearer strategy.

These decisions will determine the future development of the seven wolves. Just as those big Silicon Valley companies have grasped the trend of technology, the seven wolves are also changing their way of development in the way of hyperopia.

The investment strategy of seven wolves is centered on the concept of "fashion ecosystem".

You will not think about the concept of ecology. Internet Co used this concept a few years ago to layout its own ecological strategy and inject different products to provide a full range of services.

The seven wolves also plan to build their own fashion ecosystem with capital instead of Internet.

According to the information released by the seven wolves, it will focus on new business models and formats in the field of clothing investment, and participate in the form of direct investment or special funds.

New opportunities for industry, retail and consumer industries, and enter into new formats in early stages such as angel investment.

The seven wolves will also actively pay attention to the opportunities for mature brands, especially foreign brands, to expand in China, integrate excellent human resources to expand their Chinese market, and seek possible brand mergers and acquisitions.

Enterprise pformation is not a new thing.

Commercial companies are looking for new opportunities for themselves, but the pformation of industrial men's clothing brands under the upgrading of consumption and the impact of the Internet is not easy.

The mode of "industry + investment" is to grasp the future trend and possible development space under the premise of seeing its own advantages.

Clear self positioning, awareness of the industry and vision are the reasons for the seven wolves, and it is also worthy of learning.