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    The United States And The United States To Terminate The 2015 Dress Planning Plan For More Than A Year Without Any End

    2016/12/27 15:24:00 93

    American ApparelPformationCapital Market

    It is reported that in December 25th,

    American Apparel

    The announcement said it would terminate the 2015 increase, and the pformation ended in failure.

    At this point, the planned increase of more than a year has ended without any solution.

    For the reasons for the termination, the US state clothing said, "because of the great changes in the capital market, we should take into account the overall situation of the capital market, regulatory policy requirements, financing environment, and the company's business development plan".

    According to the understanding of the world clothing and shoe net, the US Fung clothing intends to raise funds to 10 investors such as the securities investment fund management company, etc. the total amount of the proceeds raised by the non-public offering is not more than 9 billion yuan. The net proceeds raised after deducting the issuance cost will be used for: 1. "intelligent manufacturing" industrial supply chain platform to build 25 billion yuan; 2.O2O full channel platform to build 6 billion yuan; 3. Internet big data cloud platform center 5 billion yuan.

    Public information shows that, as early as 5 or 6 years ago, the United States began to plan the Internet + plan to detect the stock crisis, trying to alleviate the supply chain problem through all channels.

    In 2012, the United States will dress up.

    Internet pformation and development

    As an important long-term strategy of the company, it has taken the lead in O2O operation and launched APP.

    As of 2015, there are still some points to be punctuated. For example, in 2015 1-5, the US bond growth rate was 110%, which is expected to reach 6 billion billion yuan in the whole year.

    Fashion brand

    More than 160; since the launch of APP in May 2015, the 2 version has realized the fashion social networking + shopping function; in 2014, the establishment of big data and membership management departments, the total number of members is more than 11 million, which is 200% higher than the end of 2013.

    But many years of model innovation did not seem to make the United States free from the pain of the adjustment period.

    In October 2016, the third quarter report of the United States apparel released in 2016 showed that the company's revenue during the reporting period was 4 billion 700 million, an increase of 8.83% over the same period last year, which has been reduced by 12.73% over the same period last year, but losses continue.

    In November 22nd, the United States announced that it would pfer the 100% stake in Shanghai Metersbonwe Enterprise Development Co., Ltd. to Cambridge Industrial Company, with a pfer price of about 983 million yuan.

    Mei Bang apparel said that the paction "meets the strategic needs of the company's main industry, which is conducive to revitalize the stock assets, improve the efficiency of asset utilization, promote effective allocation of company resources, and further promote the stable development of the core business of the company".

    For the reasons for the termination, Smith Barney said that because of the great changes in the capital market, we should take into account the overall situation of the capital market, regulatory policy requirements and financing environment, as well as the company's business development plan and many other factors.

    We can see the determination of the United States apparel in the Internet + pformation strategy, and the expectation of performance improvement through selling the children themselves.

    However, the termination of the fixed increase will undoubtedly make the pformation of the American apparel industry again full of fog.

    Perhaps the biggest problem facing us at this stage is the difficulty of solving the problem of inventory and main business profitability.

    More interesting reports, please pay attention to the world clothing shoes and hats net.


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