Nike Golf Strategic Change Signed The World'S First Golf Player

It is reported that in January 2, 2017, Nike Golf Department announced that it has signed a multi-year contract with Jason Day, the world's number one golfer, and the exact amount of the contract has not been disclosed.

Jason Day was born in Australia and ranked first in golf in the world.

It is reported that Nike said in a statement that the endorsement contract includes golf.

Wearing clothes, hats and gloves, Dai will wear Nike's golf equipment for the first time in the Champions League this week in caprua, Hawaii.

Next, follow the world clothing shoes and hat net Xiaobian together to find out the details.

Dai said signing Nike is a dream come true.

In WWD's report, he said: "Nike has the best athletes in the world, and I feel very honored to be able to join them. I hope that the sincere cooperation with Nike will bring my personal level and the whole golf to a new level."

According to the world's clothing shoes and hat network, Dai's personal career began in 2006, and has now entered the 10 place in the PGA tour 57 times, 10 of which won the PGA tour champion.

In addition, Dai also attached great importance to family and community. Nike said: "Dai Yi spent the time off to accompany his family in Ohio. His wife Ellie also created the Brighter Days fund to give back to the community."

Dai Yizheng, 29, is at the peak of his sports career.

Nike officials said Dai ended up in 4 games in the last 7 games of 2015, including his first PGA championship with a record below par 20.

In 2016, Dai Yi continued to gain momentum and won the 3 Championships of the Arnold Palmer invitational tournament, the WGC DELL world match match and the player championship.

Daric Ashford, President of Nike golf, said Dai is "an incredible player who has shown excellent professionalism and amazing toughness throughout her career" and said Nike is very happy to help him in the pursuit of more champions.

Last August 4th, Nike Golf announced its withdrawal from the golf club market, focusing exclusively on production.

And golf shoes.

Day is the first big golf player to sign after Nike Golf announced its withdrawal from the golf club market.

As the biggest sports brand in the world, Nike can not abandon Golf completely. They finally decided to keep the brand good at it.

And footwear businesses, to abandon the relatively low input output of golf products, in order to focus on resource utilization and increase profits.

In fact, Nike has been focusing on the design and promotion of golf shoes this year. American brands have launched Nike Flyknit Chukka, Lunar Force 1 G and F1 Premiere to attract eye ball shoes equipment, and speed up the process of fashion and technology of golf branches.

Letting go of golf clubs, focusing on clothing shoes, we can see that Nike golf's strategic pformation has long been a clue.

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