Is Louis Vuitton Ready To Create The Future With Supreme?

Louis Vuitton and Supreme are ready to shake hands and create the future together?

Instagram these days, the focus of discussion has not escaped these two. brand With the joint news, even the physical map can be found -- the white sweater with Louis Vuitton Monogram as the bottom, and the rectangular Supreme logo.

Louis Vuitton is in charge. Men's wear Kim Jones, the creative director of the Department, displayed a joint label on Instagram. Although the picture was quickly withdrawn, the verisimilitude of the rumors rose sharply.

One is luxurious and heavyweight old brand, the other is skateboard clothing brand, both of which own large quantities of dead loyalty iron powder. In view of the mythological popularity of Supreme in recent years, and its love for cross - border names, it is not a strange thing to cooperate with Louis Vuitton. The problem is that they have never met since the festival more than ten years ago.

In 2000, Supreme launched the Monogram skateboard without permission, and the two sides launched a tort war. After the defendant came to court, the street brand was forced to recall all unapproved products within two weeks.

Street wave borrowing Luxury goods The card logo is not fresh. As early as 1980s, when hip hop culture was on the rise, hip-hop fans in Harlem and Bronx in New York printed Gucci, Dior, Chanel and other brand symbols on T-shirts, sports pants and baseball caps, thus spoof and bait the white collar families of the bourgeoisie.

Supreme is the rising star of the true story. The account named "supreme_copies" on Instagram lists the original sources of Supreme single products in the past years, including magazine pages, antique advertisements, outdoor costumes produced by other brands to the role costumes in TV dramas.

But for Louis Vuitton, it is just one of the decades of infringement cases. And compared with the fashionable counterparts of counterfeit styles and fabrics, it is a piece of cake to deal with Supreme, because Louis Vuitton has registered patent for Monogram.

If the April Fool's Day is not coming earlier this year, the Louis Vuitton x Supreme means that two brands really want to throw away the past and cooperate well.

Apart from fame, what is the foundation of the two different styles? Supreme has a long list of partners, including Murakami Takashi, David Lynch, the late graffiti artist Jean Michel Basquiat, and Nike, Levi, s and Timberland. But the luxury brands such as Louis Vuitton such as Zheng Miao Hong are rare.

According to the world clothing shoes and hats net, Louis Vuitton may want to indulge, at least try to spend a quarter of time to feel the fanaticism of Supreme crazy fans. They are willing to queue up overnight before the launch of new products, just like Apple releases the new iPhone. There are people waiting in front of the computer to catch up with new t-shirts. Of course, there are many two dealers who can benefit from it. The official red hat Logo hat, which sells for 150 dollars, will sell five hundred or six hundred dollars for T.

Once rumors come true, Louis Vuitton will benefit most from its young customers by increasing sales. Just as luxury brands are rushing to please the millennial generation, Supreme, a cool kid in the fashion world, seems to have his own leading role. The young people it attracts is bound to make the old card better understand this group and to establish new channels of communication.

Louis Vuitton x Supreme will be the first scandal in 2017? Whether true or false, fashion lovers have been boiling blood. It must be said that it is the most notable joint name this year. Besides the design, there is always a lot of fans to support the drama of "turning the war into a jade".

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