Whether Or Not An Enterprise Will Survive The Winter Depends On Whether Its Pformation And Upgrading Is Successful.

For some time, influenced by the overall economic downturn and consumption upgrading, Fujian men's clothing enterprises, represented by Quan Jin, have taken the strategy of reducing production capacity and removing inventory to resist the pressure brought by the decline in performance.

At the same time, powerful enterprises have turned to cross-border investment, seeking new breakthroughs in development.

And several times to win the head of the Fujian Style Men's office, Li Lang went the other way, sticking to the strategy of "upgrading quality and not raising the price", taking products as the core, upgrading the system of production, channels, sales and management, deepening the clothing market, and stepping out of the new way of pformation and upgrading in the traditional development mode.

According to the test data of the China National Business Information Center, there are obvious signs of recovery in the traditional retail terminals under the 2016 line.

The trend of commodity sales will be further increased. At the same time, high cost performance clothing products will still be favored by consumers.

Some analysts believe that although the warming up situation, but whether the enterprise can survive the cold winter, it also depends on whether its own pformation and upgrading is successful.

Products are the core competitiveness of sales.

In the face of increasingly personalized and diversified consumer demand, the company has continuously improved its original proportion in product R & D design.

As of last year, the proportion of products developed by the application group was about 25%, and the original proportion of products was as high as 60%.

This greatly improved the competitive pressure brought by the past homogenization and opened up the gap with competing products.

It is reported that Leon has introduced talented people from Giorgio Armani, Levi 's, Lssey Miyake and other top international brands to design talents, hoping to constantly integrate with local designers and the market through the international team vision, thus filling the unique fashion gene of the brand.

It provides a steady stream of vitality for the continuous upgrading of products.

Taking products as the core,

With the advantage of capital, we should upgrade the production, sales and channels, so as to open up a new prospect for development.

On the one hand, we should introduce advanced production equipment from developed countries such as the United States, Japan and Germany to innovate the production equipment and production line, so as to improve production efficiency and product quality. On the other hand, we should embark on the reform of terminal space image design and container display, optimize the sales and service team, and explore the profit pattern and accounting system of shops.

Maximize the existing resource advantages.

It is reported that in the future, the company will further deepen the construction of the Internet retail platform, promote the coordination of online and offline, and layout the market in an all-round and multi angle way, so as to cope with the challenges posed by the emerging consumption pattern.

Every link needs a large number of professionals to play its role.

Talent is the core competitiveness of enterprise development.

At present, the creative park that is under construction will be built into a whole industrial chain platform with work, life and leisure as a whole to attract domestic and foreign design and management personnel to enter and reserve resources for enterprises.

Insiders said that this move is conducive to revitalizing the flow of talent resources in the industry, or will become a strong support for the pformation and upgrading of local men's clothing.

It is learnt that in the face of the uncertain market environment, Li Lang has proposed the new year slogan of "unlimited space and future vision". He said he would continue to work hard in the field of internationalization and the spirit of craftsmen who had not changed in the past thirty years, and further intensify the product innovation, brand building, enterprise management, talent introduction and other aspects, further deepen the pformation and upgrading of the business mode, and make himself the leader of the local men's wear.

For more information, please pay attention to the world clothing shoes and hats net report.