Prada Will Launch New Publicity For External Image.

According to the world clothing shoes and hats net, in the next few weeks,

A new publicity campaign will be launched.

Prada365, known as "a continuous stream of visual data" by art director David James, is an ambitious multi platform, covering all dimensions from print media to the entire Internet, including new initiatives from magazine advertisements to Instagram releases.

As the name implies, this will eventually become a "Prada all-weather rolling" plan, Prada touches the whole world.

The business will also be the first time to dig into its huge product and tell more stories than before, reversing the original single advertising mode.

Of course, the single advertisement is originally the traditional advertising production method of Prada and its competitors, but Prada365 promises to become a more flexible, timely, instantaneous and positive form.

Do I need to say it again? Just remember this: it's a new form.

Miuccia Prada walks into our interview place in Milan, wearing its spring summer series jacket with luxuriant plumes and soft edges.

This fashionable fashion.

It can not help but remind us of the design that will be taken in the past 20 years when the Prada Steven Meisel photographed the brand advertisement. Perhaps we are too familiar with its style, sometimes feel that this is too similar to the advertisements introduced in other periods of the same year.

"We always do amazing advertising, but now we are often regarded as the same advertising series. We only have a point of view in the whole season. It's easy for us to get bored." since 2002, Fabio Zambernardi, director of Prada and MiuMiu series, said: "we want to try to see how it can be done differently.

Why don't we do smaller, faster, more immediate concepts to show different women? Anyway, we are always showing so many different kinds of women. Miuccia also likes the idea of attracting people from different angles.

"365?" Ms. Prada feels that these numbers will be linked to many things from the bank to the football team. "Is this name too ordinary?" she worries.

But this is closely related to the new tone of Prada in another way, the 360 degree Prada, the rotating Prada, the printed version, the digital edition, the movie, the billboard, a kind of constantly rotating, continuously bringing out the new program, the shiny, attractive visual recognition characteristic.

"We used to be forced to reduce, reduce and shrink, which is a pity," Prada said. "But Prada365 can bring more ideas."

David James has carried out a whole season of art guidance for Prada: the Kiki Willems high fashion illustrations with red hair, a soft stork with soft plumes, and Saskia de Brauw appearing in the Hitchcock haunted corridors, the main advertising accessories, the Parkour (Parkour) rooftop scene, highlighting the energy of Backpack 'n' in the spring and summer 2017 men's wear show, and the elegant monochromatic photo of Judy Law sitting on the sand dune, looking like Gary Cooper in twenty-first Century.

"To some extent, you may forget that this is from the same season," Zambernardi said.

Especially when you realize that this is the same photographer, Willy Vanderperre, you will be more amazed at the diversity and seduction displayed.

This is hardly a new concept for Prada.

Meisel has been advertising for Prada since at least 1992.

"Over the years, Steven is the only photographer who understands Prada's fast changing women," Zambernardi said. "Almost every season you look for a different photographer.

We will explain the phantom contained in it, and he will look for the desired image.

He will push women to the extreme, as if they were not really...

It's very surreal. "

Over the years, the Meisel chameleon talent has helped to prove Miuccia Prada's equally talented and capricious fashion vision.

Not surprisingly, she said she would also be attacked internally.

Sometimes companies criticize me.

They say, "Valentino is Valentino, Herm" s is Herm s.

It is to be clear and simple to do a good concept.

So I said, "just replace the designer."

But the photographer here is aimed at achieving a more collaborative, more casual and more "online" approach.

"Miuccia and I both feel that it is very important to pmit ideas immediately," Zambernardi said. "If Willy is there, she will say so to him."

This is also the main reason behind the Prada365 concept.

Miuccia Prada found that he was less responsive to theory, post-modernism and surrealism than he used to be.

I told her that time goes by and that such changes are inevitable in her attitude. She also agrees that increasing age will make people more interested in "human touch".

Less theory and more passion for life.

"I used to think that history was very interesting," she thought, "but after so many years, I have thought a lot about all kinds of human theories, and now I realize that the most important thing is to return to the present and return to reality."

She also said that the same appetite for instant food also reshaped her attitude towards her own art foundation.

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Prada believes that the special challenge she faces in her career is a typical provocative one: how to be serious and superficial at the same time.

In the cultural atmosphere driven by "praise", she thinks that it is very important to grab attention quickly.

"If you have super ideas, you have to make sure that these ideas are also attractive," she said. "Otherwise no one will listen.

My job is the same.

But at some point, you must go deeper.

So the surface also needs to reflect more complicated things.

Whether it's a woman or a fashion company leader, this two element is Prada's excellent performance.

So it's amazing to hear that she is so insecure about her position in this equation.

"I realize that people I know in other fields like Prada, but also because we are still closely related to the present.

What I'm worried about is that my job is just a tool to create this correlation. "

What has been curious about the past few seasons is that Prada has shown a significant re involvement in her work.

She has a very clear sense of the decline of creativity, so it looks (at least some people think so) as if her attention has been drifting elsewhere.

But despite the fact that Prada's series seems to be "less", she can always use her restless wisdom, intuition and sharp satire to aggravate the series.

These series have always been the unique selling points of business (USP).

So one of the elements that makes Prada365 so interesting is that it embodies the process of a major conceptual change that a heart (or mind) is going through.

"I had never thought of having such a sense of participation in my work," Prada recalls. "At the beginning, I wanted to keep a little distance.

I don't like the idea of going to politics, nor do I like the concept of clothes.

But the more I realize that fashion can become more important and relevant, the less important I am.

The distance is less important.

If you come closer to more and more people, people of different ways of thinking, religion and culture, you have to take more "yourself".

The first wave of visual effects in the spring and summer of 2017 reflects these differences and the various roles that symbolize these differences.

Prada's recent multi platform film experiment with David David Russell O. Forward is a former dish.

She also confessed that she was a little scared at the beginning of her two different vision and creative process.

"But his movies are very human," she added. "It's the same theme that we are interested in - humanity, and the moment."

The 14 minute short film directed by Russell intertwined the story of five different women and brought them to the forefront of modernity.

We will also see similar hypnotic Magic in Prada365, as its original concept suggests, and the story is organically moving forward to show a global, flexible and macro (demand for different hemispheres and regions) and microscopes (specific stores, magazines and newspaper advertisements).

This is a pretty big assumption at the early stage of the present era.

Faced with such a huge challenge, Prada is so ambitious that it is enough to make Prada and Zambernardi laugh.

"We really need to understand how to use this new tool to understand how this new tool will develop," she said.

Communication and communication inside and outside the company is obviously also crucial.

This concept requires input, because it takes time to show its potential.

It will also cause another problem, that is, it will make people's attention span easier to drift.

Obviously, Ms. Prada is also famous for her interest in the company.

She thought of a other person who might also ask her question: "what if people feel about it for six months?" she laughed again.

Maybe this time is different.

She knew that she had to stick to the idea for a longer time. "You will put more energy into it because you want it to succeed."

She knew she needed to make it successful, because at Prada, something had to be changed.

"The process is meaningless," she admits. "Everything is the same now."

We start to clear away, return to the origin, pay attention to differences again, and pay more attention to different places.

Mountains and sea are different. "

What she means is that when you walk into the new Prada store at St Barts, you won't feel like you're in a store in San Francisco or Sankt Moritz (St Moritz).

This is the way people used to "go global".

Once again, the fashion industry pays more attention to the foundation.

"It's easy to become Christian Dior or Coco Chanel, because you just want to be rich, Europeans and Americans," Prada reflected. "Now our work is much harder to do, because we have different social, religious and ethnic groups.

Sometimes I don't know what to do.

But now we have to do more and do better, so that people get used to it. "

So the new year is coming, bringing Prada365 and the future.

Though not sure what it would be like, at least it looked very exciting.

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