ZARA Plagiarism Function Equipment Was Exposed.

According to the world clothing shoes and hats net,

Plagiarism or advanced

It is no secret that brand new book "learn from experience".

If you want to understand the most popular trend at the moment, there is no need to collect all kinds of information. Just go to Zara's official website or shop for a round to know one or two. The sharp eyed consumers can see it at a glance, including the popularity of brands such as Gucci, Coach and Celine.

The elements can not escape the eye of the Spanish fashion giant's design team.

But there are also some of the hidden plagiarism elements of the egg type, which do challenge the fashion knowledge of foreigners. For example, the fashion blog The Fashion Law has recently discovered a women's army green Parka coat with a price of 699 yuan and a discount price of 399 yuan. The most notable design feature is the inner straps, which allows the wearer to carry his coat like a backpack indoors at higher temperatures indoors.

This functional design for the convenience of pilots and military camps is just as useful for modern urbanites. With it, you no longer need to encumbered your coat in your arms, like clothes that just came out of the train station, or wear your clothes around your waist, or worry about the embarrassment of slipping on your shoulders from time to time.

Zara also paints the role of this strap in the lining of clothes with illustrations, and calls it "Functional Strap" (functional straps).

Little wonder, from the design of the straps to the illustrations of the lining, all of which are suspected of plagiarizing the functional equipment brand ACRONYM, which was founded in Germany in 2002, especially the illustrative illustration. ACRONYM's products are expensive (some jackets can buy about 4 thousand euros), but the packaging is usually simple. Because most of the products have deformable and multi-functional pockets, a plastic illustration is attached to the plastic packaging, so as to tell users how to dress correctly. Even in some quarters, ACRONYM's co founder and creative general supervisor Errolson Hugh will personally record a video to explain how to properly wear their own products, which can be described as "special clothes".

The so-called Tech Wear, generally speaking, is those using GORE-TEX, Scholler and other professional waterproof, thermal fabrics and process standards, for professional outdoor sports clothing.

In fact, aside from the two incredible words of "function", functional clothing is not far away from our life. From the COLUMBIA rustic clothes once worn by young people, the The North Face climbing down garments, the uniforms of UNIQLO's Heatech thermal underwear, Nike and some of Adidas's products, all belong to functional clothing.

In this field, famous brands include Arc'Teryx Veilance, Patagonia, Stone Island and so on.

Generally speaking, the original design of functional equipment clothing is not aesthetic, but practical. But it is precisely because of its complex professional production standards and systems, it has gradually become a single school, forming the so-called functional aesthetics, favored by the fashion industry. It has been born to include a variety of Japanese Light brands such as Nanamica in Japan and Maharishi in London.

And the traditional brands like The North Face, Arc'Teryx Veilance, and so on have also launched a more fashionable functional accessory line outside the main line.

For example, The North Face authorized Nanamica to open The North Face Purple Label (Purple Label) series in Japan.

Basically, those keen on functional equipment are not particularly fans of outdoor sports, just like the science fiction anime fans in the fashion world and the fans of the shell attack team. The simple and beautiful clothes can not impress them. They must also have the mechanical function, playability or gimmick like digital and car.

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In addition, in Lanvin, Rick Owens, Raf Simons, Prada, Undercover, Junya Watanabe and many other men's brand works, it also contains a large number of aesthetic reference from functional brands.

ACRONYM, co founded by Errolson Hugh, is a brand of functional equipment that has surged in popularity in recent years. Especially in 2015, when Nike Lab launched Lunar Force 1 shoes with its cooperation, the brand finally gained considerable popularity in the wide area market.

With the influence of street culture on fashion again, ACRONYM has become a fashionable person's mind.

Zara is not the first to identify the brand of suspected plagiarism ACRONYM. Frida's former creative director Frida Giannini in 2014's spring and summer men's wear series is considered to be the same as a single product called "GT-J5A" introduced by ACRONYM in the autumn of 2007.

Errolson Hugh, who claimed to have been plagiarized by a large number of brands and designers, laughed at the suspected plagiarism of Zara.

In other words, the interior strap design is not the first invention of ACRONYM. As long as Helmut Lang was in charge of the same name brand, his jacket and coat with parachute lined braces were already the iconic works. Later this design was copied by brands including Rick Owens and so on.

Similarly, from his past years of creation, functional equipment and clothing also have obvious influence on them.

It seems that the definition of reference and plagiarism can only refer to the popular nodes of plagiarized elements in the fashion industry. However, the boundary will be blurred.

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