Apparel Inventory Backlog Continues To Rise, Electricity Providers In China'S Rapid Rise In The Market

In 2016, at Tmall's "double 11" party, "goddess" Lin Chiling gave her windbreaker to the netizens, and it was miraculously thrown directly into the cell phone. In this step, AR real enhancement technology was adopted. Every user clicks and grabs clothes and the exact time will be recorded by the server. Finally, it will be put on the lottery.

As the earliest category involved in e-commerce, the apparel industry has become a fast growing business with the new mode, new technology and new Internet trend.

A pioneer in Internet pformation.

Whether the traditional clothing brand is born out of the Internet's "Amoy brand", the "double 11" has become the most marketing stage that can not be missed every year. This year's "double 11", Yin man's life in the left and the first language three brands crossed the border with Disney's IP, and made a series of princess costumes with the help of snow white and the beauty and the beast. Mark Ed Faye fully upgraded the whole channel strategy and launched a series of entertainment marketing gameplay. This year, Tmall's "double 11" also introduced many international brands, and the luxury brand Burberry also participated for the first time.

It can be seen that

It has penetrated into the clothing industry in all forms.

In the current clothing business market, in addition to Taobao, Tmall, Jingdong, vip.com and other comprehensive electricity providers, the State Grid, Masa Marceau, dream bazaar, van gesso and other vertical clothing electricity providers also occupy a certain market share, and from the operation mode, there are Universo, damask clothing, red collar group, clothing and other O2O electric business, and Korean brand clothing, Yin man, split silk, seven grid and other Amoy brands, and reverse custom C2M electric quantity goods, the necessary mall is also emerging.

In addition to the common B2C, C2C clothing business, Sinbad, China apparel network, Internet of clothing, China silk net, wholesale and other B2B clothing business is also growing rapidly.

China's e-commerce research center recently released "China in 2015-2016"

The electricity supplier industry report shows that the total e-commerce pactions of textile and clothing in 2015 amounted to 37100 billion yuan, representing an increase of 25.4% over the 29596 billion yuan in 2014.

As the largest subdivision of electricity suppliers, clothing business has been on the rise in recent years.

From 2014 to 2015, the development speed was steady and entered the "maturity stage".

With the further improvement of the garment industry environment, enterprises have further strengthened the ability to carry out e-commerce with regard to brand development and efficiency enhancement.

According to the monitoring data of China Electronic Commerce Research Center, in 2013, the scale of China's clothing online shopping market reached 434 billion 900 million yuan. In 2014, the overall scale of China's clothing online shopping market reached 615 billion 300 million yuan, up 41.5% from the same period last year, accounting for 22.1% of the total scale of the nationwide online shopping market.

In 2015, the scale of China's apparel online shopping market reached 745 billion 700 million yuan, an increase of 21.2% over the same period last year.

Mo Daiqing, director of online retail department of China Electronic Commerce Research Center and senior analyst, said that the growth rate of clothing online shopping pactions has not been significantly accelerated compared with previous years, but there has been a slowdown.

In 2015, apparel online retail online and offline integration and integration, clothing business to accelerate the development of offline stores, traditional clothing enterprises to increase the "throwing money" investment online, consumer pformation and upgrading, all promote the steady development of clothing business.

According to the monitoring data of China Electronic Commerce Research Center, the permeability of China's clothing online shopping in 2015 was 34.7%, up 10.2% from the same period, and the permeability of online shopping in 2016 would reach 36.9%.

The trend of brand marketing in the online retail market is obvious. The online shopping preferences of Internet users are becoming more mature. Consumption promotion and social pformation will bring many blind spots and new business opportunities to apparel home textiles while promoting the pformation of retail business mode.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.