Trump Daughter Ivanka Trump Resigned From The Position Of The Fashion Brand Leader Of The Same Name.

According to the world clothing and shoe net, to fully support her husband's Jared Kushner in the White House senior adviser's work, try to avoid the outside world's doubts about potential conflicts of interest. The US President Trump's daughter Ivanka Trump has announced that she will formally resign from her executive vice president and the same name in Trump group.

The position of brand leader.

Since Trump's family has extensive network of business contacts, Ivanka Trump has been detached from the personal interest since Trump's candidacy.

The decision to sell part of the assets may help to alleviate the situation.

After the departure of Ivanka Trump, its brand name will continue to operate, but the scheme for the ownership of the brand after she withdraws from the company has not been disclosed.

In 2007, Ivanka Trump began to build its own fashion empire, the same name jewelry brand Ivanka Trump Fine Jewelry, and opened the first jewelry store on Madison Avenue in Manhattan, New York.

In order to meet the dress requirements of modern professional women, Ivanka Trump set up the fashion brand of the same name in 2011 and acted as spokesperson in person.

Its product range is priced moderately, and the product category is gradually extended to clothing, home, perfume, sunglasses and accessories after a heated response from consumers.

Ivanka Trump has been one of the focuses of media attention since Trump announced his participation in the US presidential election in 2015. So is his fashion brand of the same name.

According to the world clothing and shoe net, from July to October last year, the search volume of Ivanka Trump brand increased by more than 335% over the same period last year, but basically it was all negative news.

In March 2016, the founder of Aquazzura, a luxury footwear brand in Italy, publicly complained about the new high heeled sandals unveiled by its brand name accessories Ivanka Trump in the social media Instagram, allegedly copying its brand name Wild Thing Fring heel sandals design. "The most despised behavior of fashion industry is that others plagiarize your products openly.

I don't think so. Plagiarism knows who is copying the design of anyone. Ivanka Trump's behavior is shameful. Plagiarism is not equivalent to appreciation.

'

It shows that this is not the first time Ivanka Trump has fallen into a plagiarism case.

Back in 2011, New York designer Derek Lam also accused the brand of plagiarizing its shoe design.

Derek Lam brand CEO Jan-Hendrik Schlttmann has no choice but to point out that she has seen many similar styles of shoes, but the same design is the first time to see, implying that the Ivanka Trump brand completely copied its brand design behavior.

Influenced by the discrimination speech of his father Trump during the election campaign, the brand was also confronted with a series of boycott activities in mid October last year.

In addition to the boycott launched by Shannon Coulter, a Brand Strategist, on Twitter, another woman claiming to be a loyal customer of Norstorm department also wrote an open letter to the department store, expressing dissatisfaction with Ivanka Trump's objection to her father's extreme remarks and asking them to stop selling Ivanka Trump brand products.

The open letter was forwarded to 11 million 900 thousand times and was supported by many celebrities including writer Joyce Carol Oates, Valerie Bertinelli and Oscar nominated actress Don Cheadle.

In addition, Ivanka Trump's namesake brand was also questioned during the presidential election of the United States for many times that it used presidential election to conduct product publicity. According to the world clothing and shoe net, the brand published a tweezers in July last year to inform the fans of Ivanka Trump to sell the same clothes at the Messi national department store in order to encourage consumers to shop, resulting in a sharp increase of 19 times in the official website.

In November of the same year, when Ivanka Trump accepted an interview with the US News television CBS "60 Minutes", its brand immediately released the gold bracelet worth $10800 on her program on the Tiwtter account, and used "style alert" to publicize it again, causing the US media to bombardment again.

Finally, Ivanka Trump's namesake brand issued a statement saying that Ivanka Trump's Instagram, Facebook and Twitter will no longer release information about the company and brand, and will be released by the new account Ivanka Trump HQ brand official public number.

Since its inception, the Ivanka Trump fashion brand has not opened too many independent stores, mainly through online retailers such as Nordstorm, Amazon, Macy's and Zappos.

As the brand belongs to Private Companies, the specific earnings data have not been released, and no external institutional investors have been introduced.

According to the world clothing and shoe net, Ivanka Trump brand earned $100 million in the previous fiscal year.

Some analysts believe that the exit of Ivanka Trump seems to be the right choice, but the brand will lose even more if it loses the gold lettered signboard of Ivanka Trump.

At the end of the press release, Ivanka Trump himself did not respond to any news of his departure.

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