How Did The Jewelry Queen Caroline Scheufele Grow?

According to the world clothing and shoe net, as a member of the Scheufele family of Chopard Chopin, a Geneva watchmaker, Caroline Scheufele is currently the joint president and creative director of Chopard Chopin, responsible for the brand high-end jewelry series.

Watches, perfumes and accessories

At the same time, he joined forces with his brother Karl Scheufele to promote the international retail business.

"Little Gong Ju" of jewelry family

Although she was born in a jewelry family, Caroline did not expect to be a jewellery in the future. But she was very fond of art since childhood. She likes to create anything that is beautiful about her.

The influence of her family brought her many beautiful jewellery from childhood. She would secretly try her mother's colored jewels and observe the gorgeous ornaments that people wore when she was away from school.

Start with "clown"

From the beginning of girlhood, Caroline gradually tried jewelry design. Her first work was The Clown.

"The work is full of sense of humor. It is a clown with two legs that can move. The stomach is full of colored diamonds and jewels."

Although this work was created in 1985, Caroline is still fresh in its memory.

In fact, the clown series is just Caroline's own design work, but her father put it into production, and gave it to Caroline as a Christmas gift. This is a great surprise to her, but also an encouragement to open the jewelry world for her.

Today, the clown pendant has become a reality.

The mascot, you can also find it in Chopard Chopin's exclusive store, and it is also the first jewelry of Chopard Diamonds, the most famous jewellery series Happy Diamonds.

Dancing diamonds

When it comes to Chopard Chopin, the first reaction of most people is Happy Diamonds, which is famous for its slipping and clever design. Diamonds are dancing or cruising in the pendant and the ring.

In 2016, the birth of this series was 40th anniversary. In those days, the designer of Chopard Chopin, Ronald Kurowski Kurowski, was inspired by the reflection of the sun's rays from splashing beads, designed to pfer diamonds from the shackles and slide freely, and applied the design to watches, and Caroline began to produce Happy Diamonds jewelry series from the "clown", including elephants, ladybirds, teddy bears, etc. all kinds of jewellery designs were interesting and smart.

A boss who seldom considers market reaction.

Caroline's design is exquisite, elegant and creative. She said: "when I design jewelry, I seldom consider the market reaction."

In 2015, Caroline, with her most cherished pattern, the heart form, as the lucky charm of carrying love, and turned into an independent series -- Happy Hearts, launched a strong response to the market, attracted by young customers, and also added a youthful vitality to Chopard Chopin.

The aura of travel

Caroline loves traveling, and traveling often brings her endless design inspiration, architecture, animals, colors...

Everything on the trip could be the source of her inspiration.

For example, Chopard, Chopin, another famous jewelry series Animal World Collection was born on her journey.

Caroline has an interesting story: "I always travel with my two dolls, a bear and a rabbit. I traveled in Kazakhstan for a year, and my elder brother is busy with the limited edition design work for the anniversary. But I have no clue. At that time, I saw the bedside dolls at the hotel. Ah, animal!" this thought came to my mind at once, so I created a series of Animal World Collection.

Create premium jewelry that can match jeans.

In the field of high jewellery, Caroline abandoned the traditional classical style. She constantly studied and tried to make Chopin Chopard's jewelry series bring a fresh breeze, because in her view, high grade jewelry was not only suitable for evening dress, she even wanted to use them to match jeans.

This innovation is not only reflected in the design aspect. Caroline is committed to trying more new materials in advanced jewellery, such as mixing wood and gold with these two materials, or successfully using titanium in the new jewelry. The ultra lightweight weight makes titanium earrings almost without weight.

Animal World peacock series of peacock earrings, elegant blue titanium inlaid precious stones form peacock body, falling down with exquisite hollowed design peacock screen, which engraved emerald, shaflite and sapphire details.

At the same time, in the process of titanium coloring, it can almost achieve the same natural color as precious metals. Compared with the various colors of various gold materials, similar materials such as titanium make Chopard Chopin have more choices in color selection or modeling.

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Indissoluble bond with red carpet

Since 1998, Chopard Chopin has made an indissoluble bond with the film and the Cannes Film Festival, and has become the official partner of the Cannes Film Festival.

Every year, the red carpet, which is shown on the steps of the Cannes Film Festival, becomes a stage for high jewellery works. The Caroline Red is inspired by the actresses on the world's most famous red carpet, and designs a series of high quality jewelry Red Carpet series every year since the sixtieth Cannes Film Festival.

Challenge yourself

Chopard Chopin also set up a challenge for himself. The number of exclusive jewellery series with the same number of film festivals was launched every year. In 2016, the 69 new products still featured beautiful and sexy women as goddess of Mousika, with special emphasis on delicate and flexible carving work. All these rare treasures were carefully carved in the top jewelry workshop of Chopard Chopin, located in Geneva, and condensed the professional knowledge and gifted skills of designers, wax inlaid casting experts, gem cutting masters, and mosaic artists and polishes, to salute the peerless silver screen actors.

Speaking of the profound relationship with Cannes Film Festival, Caroline said that everything stems from his love for movies.

Caroline is a super movie fan. He likes to find those touching stories in movies, and also enjoys taking a short time to enjoy a movie story in two hours.

The ingenuity of the Golden Palm trophy

Because of her love for movies, she went to Paris to see Pierre Vio, chairman of the Cannes Film Festival. Pierre Viot described him as "a very charming gentleman".

When they were discussing what long-term and deep forms of cooperation they could take together, they focused their attention on the Golden Palm trophy at that time. Caroline asked for the hope of redesigning the trophy, so she adjusted the weight of the prize seat, highlighting the veins and 19 regular blades.

At the same time, she skillfully redesigned the stems of the leaves, giving them a heart shape, echoing one of the symbolic elements of Chopard Chopin.

When the fifty-first Cannes Film Festival awarded the best film award in the "competition unit" the next year, the opening of the new golden palm prize shocked the whole audience. This is the glory of a jewelry design world. Since then, Chopard Chopin has been creating the award winning seat of dreams and hopes for the Cannes film Festival free of charge every year.

Green future of jewelry

Caroline, the most cherished jewel, always harbours awe and respect, because in her eyes, they are all the miraculous products of nature. You can imagine that they have been buried underground for thousands of years, and some even appear earlier than the life on the earth.

Also out of awe of these natural gifts, Caroline has made the "road of sustainable luxury" as the promise and mission of the Chopard in recent years to improve the quality of life and the environment of the people who are often forgotten in the source of the production chain.

Refusing "sweat and jewellery"

Chopard Chopin and the responsible mining union have begun to change the lives of handmade gold miners in remote small mining areas, providing them with social welfare, education and training, while protecting the natural resources and wildlife survival environment they live on.

Fair trade has gradually reduced "sweat, gold and jewellery".

Chopard Chopin's actions will have a positive and far-reaching impact on the life of the mining area, so that the quality of life of the family and community in the manual mining area of South America will be radically changed.

From 2014 onwards, Caroline decided to make the Golden Palm Award a new symbol of her cherished values. From that year on, the Golden Palm Award was made entirely of "fair gold" and printed on the "Fairmined" mark to ensure that its gold raw materials come from the public trade and all production processes comply with social, environmental and ethical standards.

In 2016, Chopard Chopin also launched the first "fair gold" jewelry, Palme Verte, green palm series, with classic design and moral concept. All the jewelry was made of gold materials from ethical standards. The design inspiration drew on palm leaf modeling from the palm prize of Cannes Film Festival, making it a green jewelry like a talisman.

Caroline said: "precisely because Chopard Chopin is a family business, so we are more willing to do something meaningful for the community."

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