The Sixth China Public Welfare Day XTEP Was Awarded The "2016 Year Responsibility Brand Award".

In January 10th, the Sixth China Commonwealth Day, with the theme of "paying tribute to public service practitioners", is on the agenda.

Solemnly held.

As one of the most influential annual events in the field of public welfare in China, this public welfare Festival has been invited to the most outstanding public welfare organizations, enterprises, philanthropists and numerous media in China.

XTEP was awarded the "2016 brand of Responsibility Award" for its outstanding contribution to China's sports industry.

Mr. Wang Qiang, special assistant to President of XTEP group, was invited to attend as a representative and shared the core view of XTEP in public welfare undertakings.

As one of the leading brands of China's sporting goods industry, we are committed to becoming the "preferred brand of Chinese mass runners" and become the leader of China's running sports.

Based on this mission and goal, we also have the pattern and responsibility to match it.

Since 2007, XTEP has joined the marathon of more than 20 cities in Beijing, Shanghai, Guangzhou, Xiamen, Hongkong and Taipei to become the largest brand of Marathon sponsorship in Greater China.

At the same time, in order to call for more people to run, we first created the first Chinese Running Festival -321 Running Festival in 2016, and also spent a lot of money on repairing runway and running clubs in Beijing's Orson Park in China's "sacred place of running", providing a series of free services for the runners, such as showers, bags, renting equipment, lecture training, and so on.

More cities will be landed this year.

In addition, since 2012, we have organized the running enthusiasts from all over the country and established the "special race". Now the "special race" is already the largest Chinese running group with more than 40000 members.

This series of contributions to sports public welfare, especially in the field of road running, has also been fully recognized and supported by the China Association of parks and field.

Public welfare is a great undertaking. It must not be a straightforward one. It must be sustainable.

Therefore, we will set goals first, focus on them, and plan reasonably, step by step.

If the sponsorship of the marathon is more of a contribution to the road running business, then we focus on the healthy development of young people's planning is the concern for the future.

XTEP has been vigorously promoting the development of Chinese youth soccer since 5 years ago. It has continuously sponsored the Chinese University Football League, the collegiate five person Soccer League, the national high school league matches and the primary and secondary school league matches in some provinces and cities, and plans to serve 5 million young soccer fans in 5 years.

At the same time, XTEP is also actively involved in other public sectors related to youth, such as the Kashi youth soccer team, which is also concerned about the Internet, sponsoring poor mountain youth sports equipment, sponsoring schools and so on.

Moreover, in addition to sponsoring the three national games continuously, it became the partner of the first National Youth Games in 2015.

We firmly believe that young people are strong, but China is strong!

I hope our views can be of reference value to all practitioners, and I hope you can join hands and call for more people and more organizations to join in.

Let's make tomorrow better and make the world a better place.

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