Is BELLE Going To Buy VANS?

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Will be

The news of the takeover spread throughout the Spring Festival.

According to the world's clothing and shoes net, we can see such a picture in the know and micro-blog: VANS was bought by BELLE, and the VANS in the first tier city has basically been dismantled as a self run shop. After January, both the factory and the genuine products will be fully priced up.

To this end, the reporter contacted VANS China and BELLE international to verify, before the deadline, the two sides did not make an official response to the news.

But now, it seems that VANS has not seen a large-scale withdrawal of cabinet in the first tier cities, and it does not seem to coincide with the rumors.

A staff member who worked in VANS also revealed to reporters: "we have never heard anything from inside. VANS's performance is growing every year, and I guess that Wei won't sell VANS".

Similarly, for this news, insiders analysis that on the one hand, Ho Wei Fu Group will not sell VANS easily. On the other hand, BELLE is still in deep mire of pformation.

As its own Lee, NorthFace, Timberland and so on.

VANS, the parent company of the company, bought VANS in 2004 at a price of 396 million US dollars (equivalent to 3 billion 278 million yuan in 2004). Now it has opened more than 700 stores worldwide.

According to VANS's revenue data, its global turnover increased by 7% in 2015, while the US regional turnover grew by two digits, while the Asian region grew by more than 20%. Sales revenue reached US $2 billion 200 million (2015 equivalent to about 14 billion yuan), accounting for 17% of the total revenue of its parent company.

Obviously, VANS has become one of the four pillar brands of the group.

Wei Fu Group as an old clothing giant company, the overall performance of the group in 2016 is not optimistic.

As of the third quarter of September 2016, sales of two brands of TheNorthFace and Timberland were regressive, and only VANS could maintain high single digit growth.

To maintain profitability, the group completed a deal of 120 million US dollars (about 800 million yuan) with the Israeli retailer Deda Guy Ley group before the end of August 2016, and sold a modern brand business with a continuous loss. It includes 7ForAllMankind, Splendid and EllaMoss3 brands.

Despite the tough times, the brand in the sales group seems to be out of order, and BELLE, another hero, is still facing difficulties in pition.

BELLE sales of former shoe king continued to decline.

According to the annual report released by BELLE international in 2016, in the 2016 fiscal year ended February 29, 2016, the group's total annual revenue was 40 billion 800 million yuan, with net profit of 2 billion 934 million yuan, down 38.4% from the same period last year.

Among them, the footwear business of one of the main businesses of BELLE international has fallen by 8.5%.

BELLE international CEO Sheng Bai pepper announced at the end of May 2016's annual report that the double-digit decline of footwear business in the first quarter was partly due to weather factors, which will be improved in the two quarter.

However, BELLE International's third quarter earnings report showed that sales of footwear business in the same store continued to decline, down 13% compared with the same period last year. The previous second quarters and first quarter data fell by 10% and 16%, respectively, and the situation is still not optimistic about the situation in 2016.

However, BELLE and VANS are not without origins.

First of all, BELLE is the main agent of China's sports outdoor brands such as Nike, Adidas, Puma and Cat. This sport business is also a better business in BELLE business. Secondly, as early as in 2013, BELLE announced that its two wholly owned Affiliated Companies will invest 700 million yuan to acquire all the shares of the world famous brand operating company, dragon world and Affiliated Companies, and Timberland is one of its brands.

Therefore, there is speculation that BELLE actually did not buy VANS, but instead may run VANS's e-commerce business.

More interesting reports, please pay attention to the world clothing shoes and hats net.