Song Seung Will Break The Boundary Between Fashion Brand And Entertainment Economy.

Stars are packed every day.

In new products, their preferences have strong appeal for people's choice of consumption.

The moment,

Intimate contact with stars has also spawned many new gameplay from simple brand endorsements, and star formation, entertainment economy, brand and stars are increasingly showing some unusual meanings.

According to the world clothing shoes and hats net, Korean superstar Song Seung officially arrived on the 22 day.

The signing of MOU will involve the first Internet fashion brand in China and intervene in the entertainment economy of China and South Korea.

BETTERENT formally signed MOU with Korea's clothes house.

In February 22nd, the famous Korean fashion brand Han Du she formally signed MOU with the Korean superstar Song Seung BETTERENT, opening the "refreshing" trainee selection scheme.

BETTERENT was founded in 2009, its predecessor is Song Seung personal entertainment company Storm.SCompany, including a number of famous Asian artists including Song Seung and Kim Jae Wook, and has invested in many films and TV shows and variety works such as "teacher's post" and "Cinderyia".

Song Seung gave signature poster for Han Du Yi house.

As a well-known Internet fashion brand in China, Han Du Yi house has not only Gianna Jun, Park Shin Hye, Yin Haiying, SE7EN Cui Dongxu and other Korean superstars as brand ambassadors, but also the top asian designer Cui Fanxi, and launched the HiSTYLE fashion King design section, and the brand's inherent Hanfeng leadership spirit is self-evident.

The strategic cooperation between BETTERENT and Korea's clothes house will also break the boundary between fashion brand and entertainment economy once again.

Prior to this, Han Du she has held many fashion designer selection competitions and brand show in the whole South Korea, and has established good cooperative relationship with the three mainstream media, such as SBS, KBS and MBC. SBS also made a thematic report on the Korean people's clothing house on the theme of selling the Korean Chinese.

This time, BETTERENT joined hands with Korea's clothing house, or the Chinese Korean fashion influence and pformation ability.

Official data show that Han Du Yi is the first fan of the Tmall platform's first fan in history, and its 2016 annual profit is expected to be 60 million to 75 million yuan, and the performance of 2015 is expected to double over the same period in 2015.

In the relatively low objective environment of the apparel industry, it has maintained rapid and steady development, and has also given a reassurance to the Korean entertainment and fashion industry represented by BETTERENT to expand the Chinese market.

The movie poster of third kinds of love starring Song Seung and Liu Yifei

In recent years, the marriage between Korean entertainment culture industry and Chinese brand has occurred frequently.

In 2014, Sohu invested nearly 90 million RMB to KeyEast, a Korean entertainment media company. In 2015, Suning bought Korea Animation Company RedRover and invested 300 million yuan to acquire FNC22% stake in Korean entertainment company as its second largest shareholder. In 2016, Hua Yi Xin bought SIGNALEntertainment12.62% stake in Korea brokerage company as its largest single shareholder.

Besides the capital market, the intersection of Chinese brands and Korean entertainment industry is also increasingly strengthened. The cooperation of celebrities, movie and TV, and big IP is more common.

The entertainment economy has become a new "currency of the world".

The Song Seung brokerage company BETTERENT and Han Du clothing house will focus on the "new look" exercise selection plan, and jointly explore the most potential new players in the Chinese and Korean performing arts circles.

More interesting reports, please pay attention to the world clothing shoes and hats net.