Marsha General Store Will Pay A Curtain Call Through The 50 Percent Off Clearance Sale Campaign.

Persistent deficit

Usher in the last closed shop carnival.

The reporter learned from Martha's world class store that the store will be closed in March 19th, and the store is finishing the curtain with the 50 percent off clearance sale.

Reporters in Marsha general store in February 22nd, 50 percent off clearance activities attracted a large number of consumers to shop.

As Marsha closed down the fitting rooms in the store, many consumers sat on the floor trying on their underwear.

At present, many shelves in Marsha's department have been sold out.

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The number of accessories is not complete.

Marsha said that the withdrawal does not mean that the brand will bid farewell to the Chinese market.

Reporters learned that Marsha's Tmall flagship store and Jingdong will continue to provide services to Chinese consumers. At present, brand new flagship stores are being launched on Tmall's spring clothes.

Aiming at the problem of how to use the space after the evacuation of Marsha's Department, the manager of the Ministry of investment, Ministry of Commerce, said it is not convenient to disclose.

In November 8th last year, the headquarters of Marsha general store announced that it would completely shut down 10 continuously losing stores in the mainland of China, retaining only the electricity supplier, and will negotiate with 441 employees in China.

At that time, the manager of the investment department said that the lease of Marsha's department store is still far from expiring and will continue to operate.

According to the world clothing and shoe net, Marsha general store has entered the Chinese market since 2008 and has opened about 20 stores in the mainland.

In the early days, MISSHA's operation in China was dismal because of its initial decision-making errors and late adjustment.

After a high-level restructuring, in March 2015, marks and Spencer announced the closure of 5 stores in the Shanghai district and the layoffs of 60 employees.

According to the insiders, the CEOMarcBolland before Martha's Department lacks the ability to control the international market.

First entered the Chinese mainland market, Martha's most important first store, Shanghai's department store industry developed and new business acceptance highly developed, and failed to rapidly expand Beijing, Guangzhou, Shenzhen and other first tier cities.

In addition, in the process of expanding to the second tier cities in the southern part of the country, marks and Spencer made a mistake in pricing strategy and lack of popularity in the brand.

Up to today, many consumers have not heard of Marsha, but never consume it.

Martha's performance in the international market is also not optimistic.

Last year, Martha's total business income in 10 markets was 171 million pounds, with a loss of 45 million pounds, some of which suffered losses in the past five years.

The results show that losses are caused by a number of factors, including the fragmented distribution and lack of scale of wholly owned shops.

For the future operation of Martha's department in the international market, Martha said that it will continue to operate in the international market by means of franchising. At present, the group has 267 franchise stores in the international market.

In addition, Marsha will increase its food store construction in the future and plan to add 200 independent food stores in five years.

The industry believes that not only in China but also in the global market, Marsha is in recession.

Lai Yang, a special researcher of the Beijing Institute of Commerce and the Secretary General of the business economics society of Hong Kong, told reporters that the recession was related to the bloodline of Marsha department store.

Secondly, the clothing business of Marsha's department can not compete with the real fast fashion.

"Fast fashion is the latest trend in the fastest time of the design of the latest version of the trend, and the fastest speed of the product to the world, the so-called fast fashion shop performance recession, because the clothing design cycle is long, conservative style, comply with the" 28 rule ", but eight adults feel acceptable, but no characteristics, lack of attraction, resulting in no one to buy.

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