The "One Stop Shop" For Male Customers Is Not Just For Clothing.

New York has recently come up with a new wave of men's clothing stores, where you can see not only all kinds of clothes, well-trained salesmen, but also cafes that provide drinks and food, which is called "one stop shop" for male customers. All of this seems to be designed for the same kind of male: like shopping, have the power of consumption, but often do not know what to buy.

After all, people now pay great attention to their appearance. Businesses also hope that fringe benefits can boost consumption. The era of letting mothers or wives buy clothes for themselves is gone, and more and more men are buying clothes for themselves. And some high quality coffee and food are also one of the factors that attract this kind of male group to enter the shop.

But what kind of products are also very particular about this kind of male group may not know what they really like. Retailers think that male customers usually do not have time to study online, so they only go to stores that can help them choose clothes. In theory, identify yourself. store Basically, there is no mistake; relatively speaking, large department stores often choose to "land mines" because they choose too much.

I believe that more men will choose these one-stop shops in the future to avoid difficulties. The newly opened Todd Snyder men's clothing store at the end of last year is a model of such a "one-stop shop" in New York. Although its front office cafes and barber shops are not open yet, they are equipped with spectacle areas, watch boutiques and customized services.

Todd Snyder said in January: "we want to make shopping experience unforgettable and make this place a place where people want to come." The founder of Todd Snyder also had this idea when he was the director of menswear design for J.Crew brand, when he pioneered the concept of "bar" for J.Crew male customers. Unlike traditional pubs, this bar does not provide food or drink, but sells J.Crew and its partners carefully selected clothing.

Boutique Saks Fifth Avenue has just opened its first men's wear store in downtown Manhattan. The store has its own golf greens, Fika coffee bar and Sharps barber shop. The old men's clothing Brooks Brothers, a Broadway store in New York, recently opened a Red Fleece cafe in the basement.

　　 Retailer Gradually realized: with the rise of e-commerce, Physical store New selling points are needed to attract customers. One way is to make the store a social center, such as Lululemon Offering Yoga courses in the store. Another way is to be staffed with rich knowledge and experience.

From the appearance, these new stores are very similar, and have simple wooden interior decoration, which is totally different from the department store's gloss decoration style. When asked about their target audience, the answers of these retailers are almost the same. Todd Snyder said: "those who are keen on fashion, shopping and trying are many people in New York."

Saks President Mark Metrick also expressed similar views. "Men are also part of fashion," he said. "This situation is unprecedented, but at present, they do not have their own base camp."

For more information, please pay attention to the world clothing shoes and hats net report.