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    Hua Tang Mall Will Escape First Tier Cities.

    2017/4/12 12:30:00 40

    Hua Tang MallOutletsWangfujing

    According to the world clothing shoes and hats net,

    Ito Yokado

    Seven Li Zhuang shop closed shop schedule landing, the reporter recently visited to learn that Hua Tang mall in the Beijing market left alone Asian Sports Village shop is also difficult to maintain, many people familiar with the matter said that stores will be closed in late July and early August.

    The department store industry in Beijing has been in the doldrums of low performance. Since 2014, Hua Tang shopping center has closed 7 stores in Beijing, and the seven Li Zhuang store in the halls has recently announced that it will close down in May.

    Asian Sports Village store will be closed

    During the visit to the Asian Sports Village store of Hua Tang shopping mall, the reporter learned from a number of people familiar with the matter that the Asian Sports Village store in the halls store will be closed at the end of July and early August.

    Although in the first interview, the staff of the Sales Department of the halls shop told reporters that there was no such thing.

    But when the reporter asked the front desk staff for investment calls on the grounds that he wanted to rent shops in the halls, he was replied by a staff member, "you must close the shop."

    Later, the reporter interviewed another staff member in the hall. The staff member said that there was no information to be announced at the moment. But when the reporter asked whether the Asian Sports Village store in Hua Tang store could open until the end of the year, the staff member said that there was no news at present.

    During several visits, the reporter noted that similar to the several other closed doors in the China hall shopping mall and the seven Li Zhuang store, which is about to close, the supermarket in the Asian Sports Village District of the halls shopping mall is ideal, but the other businesses on the upstairs are less popular.

    A staff member of the halls shopping center told reporters that the reason is that the competition is relatively fierce. There is a Wumart store near here.

    There are also nearby consumers who say there is a Asian Sports Village shopping center in Beichen shopping center near Beichen East Road.

    Consistent with the closing time of the people, the reporter learned that there were many contracts between businesses and shopping malls in the mall, which expired in July.

    In addition, during the visit, the reporter learned that at present, some staff have begun handling procedures such as badges, but they are not sure whether they are related to customs clearance.

    When the reporter called another shop owner to call the Asian Sports Village store in the Hua Tang Shopping Center for rent, he was told that he could only choose short-term promotions. There were no empty shops at present, and a group of merchants were due to expire in July. It is suggested that we should ask about short-term shops again in June.

    Farewell to Beijing

    Although the stores in Beijing have been closed for three times, it is much better at its China headquarters in Chengdu.

    Many consumers reflect that Chengdu's Ito hall is quite popular. As early as 2014, data showed that the 8 stores in Beijing's halls store were not as good as half of the 6 stores in Chengdu.

    In the previous interview, Ito, the three representative of the Chinese Vice President of the Beijing Hua Hua Tang hall at the time, pointed out in an interview that the most important reason for the operation of the Hua Tang shopping mall is also that the leadership strategy is not very correct.

    Many of Beijing's halls and stores are operating on a price basis in terms of personnel training and commodity operation, which deplete the company's strength.

    In contrast, insiders pointed out that although the development of the market in Chengdu market is better, the development and operation of the shopping mall in Beijing is not effective.

    However, it is still open to question whether the successful experience of Chengdu in Beijing is comparable to that in the Chengdu market and the Hua Tang shopping mall in Beijing.

    In the above interview, Saegusa Fuhiro shared the reasons why Chengdu Ito Yang Hua Tang did the first sales of a single store. The reason why Chengdu store was supported by customers was that people had to maintain a relatively balanced state in terms of food, clothing and use. They also had to constantly adjust their income according to their customers' income and provide customers with similar values in three aspects of clothing, food and use.

    In contrast to the Beijing market, the catering sector is the short board of many Chinese stores. Only the fast food formats and the brands that consumers can choose are few.

    In addition, although the market in Beijing seems to be too conservative, in the Chengdu market, Huate shopping center has been exploring and innovating. At the beginning of this year, a press conference was held in Ito's Yang Huating hall in Chengdu. At the same time, the president of the Ito Yang Hua Tang and the three branch of the Chinese Ministry of business introduced the new investment in the field of e-commerce, specialized food supermarkets, and will challenge the shopping center for the first time next year.

    Escape from first tier cities

    In discussing the impact of department stores in recent years, Lai Yang, executive vice president of the Beijing Business Economics Association, pointed out that the competition in the first tier cities is relatively fierce. In the overall map affected by the department stores, the severity of the impact is sinking from the first tier cities to the 234 tier cities, and sinking from the downtown area to the surrounding area.

    As early as the beginning of last year, the first shares and

    Wangfujing

    In the annual report of the group, Beijing stores become the overall oil bottle.

    In this year's annual report, this situation is continuing.

    The 2016 annual report of department stores listed companies has been released.

    Wangfujing department store's net profit attributable to shareholders of listed companies reached 575 million yuan in 2016, down 13.07% from the same period last year.

    Among them, the eastern region, Southern China region and North China region accounted for the top three of the revenue distribution in the main business area, with the Beijing market in North China and one in Southern China.

    The first business shares both declined in revenue and net profit in 2016, operating income fell by 7.85% compared with the same period last year, and net profit attributable to shareholders of listed companies fell 14.08% year-on-year.

    In addition, we can see four types of business in the Beijing market, including department stores, professional stores and discount stores.

    Outlet

    Three kinds of formats revenue declined, especially in department stores.

    From other markets, while the department stores in the first tier cities are bogged down, many two or three line city regional department stores have achieved profitable growth in last year's performance. In the annual report of Hefei department store in 2016, the revenue dropped slightly, and net profit increased by 8.06%.

    Chongqing department store's operating income in 2016 was 33 billion 847 million yuan, down 7.25% from the same period last year, but the total profit was 519 million yuan, an increase of 16.8% over the same period last year.

    More interesting reports, please pay attention to the world clothing shoes and hats net.

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