Wisdom Makes The Age Infinite.
"Smart + manual", Wenzhou pushing personalized customization.
The garment industry in Wenzhou has a history of more than 30 years. At present, there are many kinds of products, such as fabrics, accessories, men's wear, women's wear and children's clothing.
In March, a total of 17 Wenzhou enterprises participated in the exhibition in Shanghai.
China International Clothing and Accessories Fair 2017 (spring)
。
"At present, Wenzhou is building a customized system for garment customization. We hope to introduce a number of benchmarking enterprises or famous brands for customization in this autumn or next spring CHIC exhibition."
Chen Qixiang, Secretary General of Wenzhou clothing trade association, told reporters in an interview.
How to understand the personalized customization of Wenzhou mode? Chen Qixiang believes that the customization of Wenzhou is based on the advantages of Wenzhou's traditional clothing industry, which is divided into two parts.
everything
Intellectualization
Custom-made, such as the good news birds and other large local enterprises in Wenzhou.
This exhibition, relying on big data, has attracted the attention of the industry with the concept of cloud customization.
"Good news birds" after many years with the cloud customization mode to CHIC again, is not only the representative of Wenzhou enterprises in the past years of intensive cultivation, precipitation development, also shows that Wenzhou garment industry has been in pition, constantly breaking through.
At the same time, this shows that CHIC exhibition is more and more able to seize the needs of enterprises.
Chen Qixiang said.
The two is manual customization. We must stick to every craftsman's spirit.
"I think it is impossible for all enterprises in the whole industry to promote intelligence. SMEs should retain their own characteristics.
In particular, Wenzhou has inherited decades of craftsmen spirit and local dress culture in Wenzhou.
Although the market of manual customization is not large, the added value of the product is very high.
Enterprises and cities need to retain their own characteristics.
Chen Qixiang told reporters.
Of course, Chen Qixiang also said that although the customized system engineering of Wenzhou garment industry has a good foundation, it is still in the stage of sedimentation. Wenzhou's various sectors, especially the government departments, are thinking about how to make Wenzhou's personalization as the starting point for Wenzhou to build regional brands.
In the future, the clothing industry in Wenzhou needs to carry forward the spirit of "dare to take the lead in the world", continue to explore the establishment of customized service standards and product standards, and speed up the development of personalized garment customization system.
Pinghu brings four innovative business models to dress revolution
In the current era of accelerating consumption change and industry competition, competition among garment enterprises gradually tends to compete among business models.
As a "famous garment manufacturing city in China", the garment industry in Pinghu has taken the initiative in the pformation.
Wu Jian, chairman of the Pinghu clothing culture and Creative Park Management Committee (Pinghu garment industry design base), said in an interview with reporters, in view of CHIC2017 (spring), Pinghu organized 39 enterprises to participate in the exhibition, of which 26 were garment enterprises, and brought four innovative business models.
Cultural and creative mode.
Zhejiang Yi Ai Fu Game Culture Industry Co., Ltd. puts forward the concept of life + game pack, introduces the Nordic COSPLAY dress culture, integrates modern elements such as animation, games, fairy tales, and creates a unique "ijialin" children's clothing brand.
Its "Yi Jialin happy dream workshop", which combines game play culture experience, amusement and product creativity, display and service, has opened up new ideas for the pformation of Chinese children's clothing retail, and has formed a diversified and characteristic life dress brand. It has become a provincial industrial tourism demonstration spot.
"Yi Jia Lin" won the honorary title of "China's top ten children's wear brands" and "the most innovative cultural Award for Chinese children's wear" in 2016.
Cross boundary fusion mode.
Zhejiang's Yi Sijia travel equipment Limited by Share Ltd (GPS) combines functional clothing with sports, sports and tourism, and begins to expand product intelligence, research and design "smart smart clothing" and "nano carbon film superconducting heating clothing", and set up "life experience Museum" and "outdoor Sporting Club Hotel", opening up outdoor sports brand, has become a provincial industrial tourism demonstration point, its clothing can self heating, positioning, and can connect with mobile phones, and can communicate with mobile phones, real-time display of the body's various situations.
Net red marketing mode.
Zhejiang Lin Ding Fashion Co., Ltd., through the marketing mode of "limited customization + Red Man effect + fans marketing", has accelerated the development of consumer group members. Currently, it has about 4000000 members, forming the integrated advantages of design, production and sales.
In the first financial business data center released the "2016 China electricity supplier big data report" in the list TOP3.
ODM intelligent manufacturing mode.
Zhejiang Fei Ling Fei sun Garments Co., Ltd. not only owns the "Jack Faye Ray", "Alexander" and other independent brands, but also the ODM manufacturers designated by the domestic brands of seven wolves, Roman, Semir, Tonlion, La Natsu Bell, Mark Ed Faye and red beans.
Its characteristics are light and fashionable, and through the technological innovation of "hot Potter" and "graphene", it has achieved the function of luminous and heating. It has become a supplier of down garment solutions, providing all-round services from design, fabric, proofing, brand operation and so on.
The innovative Pinghu garment industry has always been the leader of China's garment industry.
At present, there are more than 1000 garment manufacturing units in Pinghu, of which 126 are over scale enterprises, with an annual output value of about 15 billion.
Wu Jian said that Pinghu hoped to further enhance the overall image of Pinghu garment industry cluster through organizing CHIC to participate in the exhibition, so that the regional brand of "China's garment manufacturing city" is more loud.
From manufacturing to quality manufacturing, leisure and fashion in Wenshang are turning around.
Look at the current China's clothing industry cluster, on leisure and famous city, also look at Shandong Wenshang.
"This group is exhibiting CHIC2017 (spring), on the one hand, in order to expand the vision of enterprises. On the other hand, it hopes to lead Wenshang clothing to the world through exhibition."
Yang Feng, Secretary General of clothing trade association of Wenshang County, told reporters.
Wenshang is praised as "China's leisure clothing manufacturing city", has formed from the spinning, weaving, home textile, clothing production, hat processing, to printing and dyeing, water washing complete industrial system, and with Armani, H&M, ZARA, Mango, UNIQLO, JACK JONES & amp; JONES, Semir, Jin bully, Metersbonwe, Leicheng, trend front-line and other more than 50 domestic and foreign brands established a strategic cooperation alliance.
Yang Feng said there are three main characteristics of the exhibition.
First, exhibitors have more professional products and higher added value.
Woolen, down jacket, knitted leisure...
Every exhibitor strives to be small and sophisticated, specialized and professional.
Two is Wenshang's pformation from traditional garment manufacturing base to building its own brand.
At the same time, with the rapid development of the Internet, Wenshang's clothing enterprises began to walk online and offline with online shops.
"In order to better promote the development of Wenshang garment industry, Wenshang has set up an e-commerce platform for e-commerce, such as" Ai Du e-commerce center "," Confucian businessman Electronic Industrial Park "and" Confucian businessmen buying hand sinks ".
Yang Feng said.
The three is that enterprises have practiced hard work and introduced a large number of modern equipment and management systems, such as intelligent machines, high-end equipment, ERP management, OS management and so on.
Wen Shang garment industry strives to make intensive efforts in the context of the constant price of the upstream market, carry forward the spirit of craftsmen, do well in products and increase the competitiveness of products.
Although the competition in the clothing industry is becoming more and more serious, Yang Feng thinks that
Garment industry
It is still a sunrise industry.
In the future, Wen will keep up with the trend of the international market, and produce more value-added products through machine substitution, intelligent equipment and ERP management, so as to speed up the pformation of garment industry from manufacturing to quality manufacturing, and further polish the golden card of Wenshang's "China's leisure clothing making famous city".
More interesting reports, please pay attention to the world clothing shoes and hats net.
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