Xiong An New District Shops Leasing Peak 30% "Beijing Wholesaler" Loss

Xiong an new area has become a hot spot for investors to compete, but has already moved to the Baigou market surrounding Xiong an.

Instead of feeling the advantage of "first out", they chose to withdraw.

Reporters set up a full moon in Xiong an New District, and went to the Baigou Dahongmen International Garment City, which once took over the wholesale traders in Beijing, to investigate the survival situation of wholesalers who moved to Baigou.

The accident is that nearly 30% wholesalers who have moved from Beijing to Baigou market have "emptied people".

However, "Xiong an new area" has made Baigou become a new hype theme for investors.

Reporter survey found that although there are not many shops, but the cold Baigou Dahongmen International Garment City renting rate has soared.

The establishment and industrial layout of Xiong an new area will inevitably bring about industrial restructuring and talents for the Xiong an area and its surrounding areas. The Baigou wholesale market with traditional advantages will seize the opportunity and become a potential stock.

Shops lease peak

After setting up a news hot list in Xiong an New District, Baigou Dahongmen International Garment City ushered in a round of leasing peak.

After the announcement of the Xiong an New District, nearly half a month later, the investment staff of Baigou Dahongmen international garment city will take more than 10 intention investors to check the shops every day, and most of the vacant shops have been "locked up".

In white ditch

Ms. Li, one of the women's clothing wholesalers on the two floor of the international clothing city, has been successfully rented several days before the store has been idle for nearly half a year.

Opposite to Ms. Lee's shop, a shop near the elevator is being leased out.

Ms. Li said, "rent as early as possible, or two days may raise money".

A businessman doing business in Baigou Dahongmen clothing City revealed that he had already rented 11 shops in advance, waiting for the rent to rise and taking two of the landlords.

In addition, a new enclosure has been hung on the two floors of two shops. Nearby businesses said that the two shops may be renovated and opened.

Baigou Dahongmen International Garment City investment staff introduced that the current clothing mall rental rate of up to 90%, only the remaining part of the poor location of stores can be selected.

Three years ago, at the beginning of the shopping mall, the management fee of 200 yuan / square metre / year was charged to the lessee. Now the management fee of the mall has risen to 400 yuan / square meter / year.

After the doubling of management fees, there is a steady stream of people coming here.

The entire Dahongmen clothing mall has an area of about 300 thousand square meters, and the two phase project is being built. After the two official operation, the whole business area of Baigou Dahongmen international garment city will reach 1 million square meters.

30% loss of "wholesalers in Beijing"

Unlike the investment boom driven by the policy of the Xiong an new area, the clothing wholesalers who have moved from Beijing to Baigou have already left the market.

The 50 year old Lao Lu lived in Rongcheng. In the past few years, she worked in the wholesale business of men's clothing in Dahongmen, Beijing. He was also the first wholesale merchant to enter Baigou Dahongmen International Garment City in 2014.

He still insists that Lao Lu, a business shop in Baigou, Dahongmen, has no choice but to say that the sales situation of stores is not as good as that of 1/5 when he opened stores in Beijing.

No one in this wholesale mall can sell anything.

Despite the relocation, Baigou Dahongmen International Garment City has offered five years rent free to merchants, but a lot of Beijing wholesalers have moved together.

Lao Lu's words are consistent with the statistics of market management.

Baigou Dahongmen International Garment City, a person in charge of investment, told reporters that 30% of the wholesale merchants who moved to Baigou because of Beijing's ease had already withdrawn from the store.

Lao Lu disclosed that when entering the mall, the total cost of the 40 square meters of shops to the market management side was more than 50 thousand yuan. The same store this year, the total fee is only 10 thousand yuan.

"If business is booming, the whole store property charge will not drop so much."

The same tenant in the white ditch business Xiao Liu said that in the past three years, Baigou housing prices doubled to 10 thousand yuan / square meters, the recent Baigou as the Xiong an new area surrounding areas are also soaring prices, Xiao Liu most regret is that he did not buy a house in Baigou.

"Business is so cold that we may leave the white ditch someday."

Xiao Liu said frankly.

Although the business area has been expanding, the rental rate has gone up, but unlike most of the wholesale markets, the bustling business scene has entered the Baigou Dahongmen International Garment City. The reporters saw the neat corridors, most of which were shops or salesmen.

"Emptiness" is the most intuitive feeling of journalists.

Baigou Dahongmen international clothing city near the entrance and exit location of the shops adhere to normal business, but in the mall, deep inside the shops are vacant, many shops posted on the Baigou Dahongmen International Garment City reminder management fee notice.

In addition, the operation of the third floors of the garment city is not optimistic. Except for the shops near the elevator, the shops near 2/3 are not in operation.

In contrast, the overall sales situation of the main women's clothing is more optimistic than that of the two floors, and the stores open for business are around 2/3.

Beijing Business Daily reporter said that the reason for the cold business is that many shops have not yet been run, and no cluster effect has been formed.

It is understood that the daily flow of Baigou Dahongmen international garment city is around 2000-3000.

And related information shows that the Beijing world's second ring and three ring between the 100 world trade, there are nearly 100 thousand passengers per day traffic.

Encounter embarrassment

Baigou Dahongmen international garment city is wholly owned by harmony international business group.

In 2014, he road international trade group has publicly stated that in order to further enhance the interests of merchants, Baigou Dahongmen international garment city will build an exchange and cooperation platform for merchants in the form of e-commerce platforms, buyers' meeting and fashion fairs.

When interviewed by reporters, it was found that most merchants sell products online only by entering B2C online shopping platform and releasing WeChat social news.

Li Hua, chairman of Zhenhai wholesale market, which has B2B operation experience, said that most of the wholesale merchants moved to Baigou from Beijing had decades of wholesale sales background, aged too large, and had been engaged in entity wholesale business.

Relevant data show that relying on the Zhejiang small commodity wholesale market "Yiwu purchase" platform development on-line, at present, Yiwu buys online goods quantity to reach 2 million 770 thousand kinds, daily average browsing Volume 3 million 500 thousand times, daily average visit 300 thousand users.

The annual income is about 31000000 yuan.

However, the annual rental charge of Yiwu commodity city is 2 billion yuan, which is far from the actual expenditure of the entity.

There are real hardware and software limitations in the wholesale industry.

Hong Tao, director of the Department of trade at the school of economics, Beijing Technology and Business University, told reporters that the online and offline pactions in the wholesale industry can not really integrate development. In addition, many B2B online wholesale trading modes lack innovation, and many platforms will directly follow the previous mode, making the platforms very similar. In addition, the online wholesale platform lacks professional theoretical guidance and can not grasp the general direction of development.

There are also people in the industry who say that if we want to innovate, talent is the competitive ground, and wholesale business is no exception.

Infrastructure needs to be improved

For the development status of Baigou Dahongmen International Garment City, the person in charge of the mall admitted that the wholesalers from Beijing to Hebei had appeared to be different from each other. After all, Hebei's business atmosphere was far less than Beijing's.

For the future development direction of Baigou Dahongmen International Garment City, the responsible person would not disclose too much. He said, "after the establishment of Xiong an New District, we will constantly improve the development plan according to the policy, and the detailed planning will be officially announced."

According to the central plan, Xiong an new district mainly undertakes Beijing's administrative institutions, headquarters enterprises, financial institutions, universities and research institutes.

This will greatly enhance the economic structure and talent structure of Xiong an new area, and will also bring industry demand and talents well to the areas such as Baigou surrounding the Xiong an new area.

Hong Tao believes that the business of Baigou Dahongmen international garment city is not good, compared to the Beijing market.

Beijing has a strong business flow, logistics, information flow, capital flow and stream of people, while Baigou is just a town with far less infrastructure than Beijing. In addition, many wholesalers in Beijing are coming to Baigou, and they are unfamiliar with their lives. In addition, the relocation of the market, in the adjustment and movement, will inevitably affect the business of merchants.

Although the business of Baigou Dahongmen international garment city is still sluggish, Hong Tao believes that the market situation of the mall needs further cultivation. When the end of the incubation period, it will be the "potential stock" of the wholesale business of Baigou.

The development of Baigou Dahongmen international garment city is worrisome, and the business of wholesale merchants who have moved to Langfang, Yongqing and other places in Hebei also frequently suffer from cold.

Hong Tao believes that the infrastructure and business environment of wholesalers' relocation bases need to be further improved, which will enable more businesses to take root, blossom and bear fruit. In addition, the wholesale market, shopping mall and local government departments of Beijing wholesalers should give merchants support, not only to reduce taxes and fees, but also to actively introduce retail and other counterpart business enterprises. "If there is no business, how to solve the living environment of businesses, tax relief and charges will not play a greater role. The greatest desire of businessmen is to do business well".

In addition, Hong Tao thought

It is the most important thing to introduce brand merchants, sell brand goods, provide brand services, and achieve brand management.

At the same time, strengthen the supporting and supporting system related to wholesale.

For more information, please pay attention to the world clothing shoe and hat net information report.