LVMH Diversified Business Strategy Self Built Platform Will Be Formally Launched In June.

In March this year, LVMH came to build itself.

The message of the match NET-A-PORTER.

Unexpectedly, just over the past two months, LVMH announced the name of its luxury e-commerce website and the date of its official launch.

According to relevant reports, LVMH's e-commerce platform named 24 S vres will be launched in more than 70 countries and regions in June 6th.

The platform includes not only luxury bags and beauty products such as LVMH Louis Vuitton, Fendi, Dior, but also some other luxury goods and designer brands.

LVMH is trying to build a "luxury online department store". However, the products will remain scarce, maintain the high quality of luxury goods, and provide some products that are specially supplied by the electricity supplier.

It is understood that the scale of investment in the electronic business platform to millions of euros, is the largest investment in e-commerce in recent years, LVMH, visible its attention to the electricity supplier channel.

LVMH diversified business strategy

According to the Boston Consulting Group, e-commerce is still a relatively small part of the global luxury market, accounting for 7% of the industry's sales, but it is expected to reach 12% of the industry's sales by 2020.

Compared to other luxury goods groups,

In the electricity supplier channel has been quite bold, hoping to reach more young people.

Earlier, LVMH set up an investment company to dig out some luxury start-ups such as D printing jewellery, and invest in technology companies to study the impact of digitalization on luxury goods.

In 2015, LVMH hired Rodgers, former senior director of Apple Corp's music business, as the chief digital officer of the group.

In 2016, its youngest son, Bernard Arnault, who was only 24 years old, entered Rimowa as a joint CEO in the group, and was responsible for part of the digital investment projects.

It seems that LVMH has come to a more positive conclusion that digitalization will play a very important role in the luxury industry, and therefore decides All-in.

According to official LVMH data, the group's current online business is about 2 billion euros, and has grown significantly.

In addition to such large-scale self built e-commerce platform strategy, there are two kinds of LVMH business strategy, the first is the single brand e-commerce platform, the other is the brand's cooperation with the existing e-commerce platform.

Many of LVMH's single products have plans to launch an e-commerce platform, such as insisting on not doing the Celine of the electricity supplier. This year, it has formally yielded to abandoning the principle, announcing the launch of the e-commerce channel as soon as possible at the end of this year, and many other cooperation with the existing luxury electronic business platform NET-A-PORTER, such as Fendi.

Tmall has also become an important part of LVMH's electricity supplier strategy.

In February this year, following Guerlain, floating life and SEF, LVMH's famous watch TAG Heuer entered Tmall.

In addition to LVMH, Gucci has recently made some moves in the business side to cooperate with Farfetch, a luxury e-commerce platform.

Cartire not only built its own platform, but also worked with WeChat.

In the past, luxury electric shock is a very fresh topic. Nowadays, luxury is not electric shock.

Although Chanel has tested the electricity supplier in China, it is still very cautious about the electricity supplier.

Recently, Bruno Pavlovsky, President of Chanel fashion department, said that for Chanel, boutique is the best place to understand the brand and experience products, and is not sure whether the "cold" business is the right direction of development.

LVMH boss: the global retail environment will deteriorate again in the next ten years.

This article, besides talking about the latest development of LVMH e-commerce platform, also wants to share with you a view on retail industry published by LVMH Bernard Arnault in an interview.

I remember Ma Yun's speech on "five new" in April this year, which mentioned that the world will change very fast in the next thirty years, and it will be very painful.

Bernard Arnault's views are similar. Although the performance of seemingly luxury goods has picked up, he believes that after Trump came to power, trade protectionism is on the rise, and the global luxury retail industry will face greater challenges.

Bernard Arnault 1984 entered the luxury industry in the year of 1984. Basically, every ten years will encounter a global economic crisis (Hongkong in 1997 and the US in 2008).

He believes that at present, the global economy is on a very dangerous edge, the interest rate is basically zero, a lot of hot money flows to the market, the stock price is too high, and the currency exchange rate is extremely unstable. If there is an economic crisis in the future, it is not surprising at all.

In this case, the global retail environment is likely to continue to deteriorate in the next ten years.

Even now we have achieved good results, but we still need to be cautious about the future.

A few days ago, Buffett said in an interview that the environment in the retail industry is very difficult at present, and that it may become more difficult in the future, especially in the traditional retail industry.

Zha.

So is there any opportunity for luxury groups in such a bad retail situation? In Bernard Arnault, there are many opportunities in the crisis. The brand and product innovation measures implemented by LVMH in 2008 made the group's profits even higher.

Ma Yun's father also affirmed an excellent CEO, not only to see future disasters, but also to discover opportunities from disasters.

In the longer term, Bernard Arnault is optimistic. Despite the tough environment, the purchasing power of the world will continue to rise, and the desire for high quality products will increase in many countries.

In addition, he believes that the Asian market will be the focus of the future of luxury brands.

Although China's economy is slowing down, the growth rate of GDP is much higher than that of developed countries such as Europe and the United States.

Moreover, the economic growth of these countries is built on the basis of trade liberalization. China's trade openness will probably surpass the "fragmenting" Europe and the United States surrounded by Trump.

Only money and commodities flow freely in the world to achieve the accumulation of wealth.

Industry is likely to grow.

For more information, please pay attention to the world clothing shoe and hat net information report.