Taizhou Trademark Industry: Profit Pformation From Agency Profit To Service Industry

In April this year, the State Council decided to establish it as "China brand day" in May 10th.

This indicates that China's support for its own brand has been greatly strengthened, and its own brand has entered a stage of rapid development.

For enterprises, the establishment of brand awareness is imminent.

Trademark, as the premise of brand, has attracted more and more attention from business owners in recent years.

In Taizhou, the increase in the number of trademark registration applications and the continuous cultivation of well-known trademarks have all contributed to the pformation of the city's economy.

Recently, in Taizhou fly to Intellectual Property Ltd, Mr. Liu is consulting the related matters of trademark declaration.

Mr. Liu runs a food company in our city. He is going to apply for a trademark for a new product, but he usually has no time to do so.

Like Mr. Liu, in Taizhou, with the enhancement of the intellectual property consciousness of the owners, registration of trademarks for their goods or services has become the common choice of most enterprises.

Reporters learned from the municipal market supervision bureau, in recent years, the number of trademark applications in our city continued to rise.

In 2016, the number of trademark applications in the city amounted to 24484, and the total effective trademark registration in the city amounted to 136822, an increase of nearly 10% over the same period.

As of the end of March this year, the total registered trademark of the city has reached 139933, and there are 495 thousand market players in the city, that is to say, the average registered trademarks of each hundred market entities are 28.27.

At the same time, our city's international registration and geographical indications certification marks and collective trademarks are also increasing.

According to statistics, the total number of international registered trademarks of Madrid has reached 880 pieces (one mark and several categories), adding 2 "Lingxian + graphics" and "big stone surface" collective trademarks, 26 accumulative geographical indications, 17 collective trademarks, ranking the top of the province, and the brand's contribution to local economic development is gradually showing.

The increase in the number of trademark applications has also attracted more business for trademark agencies.

"The application of the new trademark is one of the business of our company. Since 2014, the number of trademark registration has increased significantly. Over the past 3 years, the number of applications has been more than 400, increasing year by year."

Taizhou flew Intellectual Property Ltd chairman He Jinlu told reporters.

"In recent years, the number of trademark registrations has been rising. The number of customers in our company is mostly small and medium enterprises. In the past year, there are about 1000 enterprises, and the total number of trademark registrations is more than 2000 per year, that is to say, the number of trademarks per enterprise is about 2."

Li Yikai, chairman of China enterprise think tank Enterprise Service Co., Ltd.

In He Jinlu's view, the increasing number of trademark applications in our city is mainly manifested in 3 categories.

First, there is an increasing number of defensive registrations of related categories.

What is a defensive trademark? It refers to a number of identical trademarks registered by a more well-known trademark owner in different categories of goods or services other than those approved for use in the registered trademark, such as goods (services) or similar commodities (services), in order to prevent others from registering the same trademarks on these categories of goods or services.

The original trademarks are trademarks and the rest are defensive trademarks.

Secondly, because many owners take into account the original trademark graphics and fonts are not modern enough, through modern design message.

In addition, for enterprises, in order to make a distinction between one plant and multi type products, products with different functions for different customer groups originally used only one trademark, but now they choose different trademarks.

"No matter what the situation is, it embodies the brand awareness, intellectual property protection awareness and brand awareness of our business owners."

He Jinlu said.

This view has been deeply appreciated by Li Yikai for 17 years.

He believes that "double creation" activities are also an important stimulus.

With the continuous deepening of the implementation of "mass entrepreneurship and innovation", more entrepreneurs realize that the era of "wine is not afraid of alley" has ended. In addition to blindly polishing products, enterprises should pay more attention to brand names.

To win the opportunity to be recognized, and to create the premise of the brand, is to register a trademark.

The gradual popularization of this awareness makes the quality and quantity of trademark application in our city rise together.

He Jinlu said that the premise of a trademark is product quality, product quality means capital input, followed by the establishment of business reputation system, and so on.

The overall quality of trademarks is qualitatively improved, mainly in the beautification of trademark font and graphics, so that trademarks are more modern.

"There was no trademark or right.

There are quite a lot of enterprises, but nowadays, with the development of trademarks or multiple trademarks, more business owners realize that if they do not pay attention to the quality of trademarks, they will be eliminated by brutal market competition.

He Jinlu said, so enterprises will voluntarily focus on quality, "only high-quality products can have healthy enterprises, healthy enterprises pay more attention to product quality, so invisible into the healthy development of brands, and bring the decisive butterfly effect to Taizhou's economic pformation."

Under such circumstances, the cultivation of well-known trademarks in our city has also continued to exert strength.

It is understood that by the end of 2016, there were 56 well-known trademarks in the city, 35 new famous trademarks in Zhejiang, 79 pieces of 79 trademarks, 360 pieces of them, 68 new well-known trademarks in Taizhou, and 92 consecutive ones.

In June 30th last year, the State Administration for Industry and Commerce approved the establishment of the Taizhou trademark acceptance Office of the State Trademark Office and started operation in July 6th.

In March this year, the industry and Commerce Department relaxed the channels for trademark registration to open online applications. From April 1st, the registration fees and trademark registration fees of 13 trademark registration items were reduced by half.

The introduction of the new deal has comprehensively and effectively promoted the reform of trademark registration facilitation. It is undoubtedly a great benefit to Taizhou enterprises. Not only has it been protected by brand creation, but also various applications such as trademark registration application, alteration, renewal and pfer have been more convenient, and the cost of obtaining trademark has also been reduced.

But right

In the application for registration agency industry, does this mean that trademark declaration registration tends to zero profit?

"The trend of zero profit has not been seen yet. In the past two years, the registration fee for new trademark registration in Taizhou is between 1000 yuan and 2000 yuan.

For small agencies, lowering costs will affect their survival. "

Li Yikai said that the process of trademark registration takes a long time and involves a lot of materials. It may also be rejected in the midway. If the enterprise has no time to solve it, it will still be more willing to find a professional agent.

He Jinlu believes that the implementation of the new deal is a good news for the entire trademark agency industry, so that the enterprises can feel the importance and support of the government to the trademarks, and promote the initiative of the registered trademarks of the enterprises.

Talking about whether the profit mode of the trademark agency application industry is also changing, the industry insiders invariably say that this is an inevitable trend.

"That is to say, it is the profit of the trademark agency, and how to guide the enterprises to make good profits of trademarks, mainly around the follow-up service of trademarks."

He Jinlu said.

In Li Yikai's view, this is likely to have a relatively large impact on a few trademark companies that only apply for registration agents and have higher labor costs.

In the long run, not only the trademark industry, but also the whole enterprise service industry is facing pformation.

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