Children'S Wear Brands Teach You How To Do Well In Store Marketing.

If the shops are all right, they have to see the shopkeepers and shop assistants' shopping guide.

Now we have learned how to do an excellent shopping guide.

First, customers' skills to receive different store intentions:

Generally after entering the store, the gaze is concentrated, and the footsteps are brisk. Go straight to a certain commodity and offer the purchase request voluntarily.

The buying mentality of these customers is: "speed". Therefore, we should seize the instant that he approaches the counter and get close to it quickly and accurately.

Choose customers who have no purpose but do want to buy things.

After entering the shop, the general pace is not quick, the facial expression is free, the casual look around, the temporary cabinet is not anxious to propose the purchase request.

This kind of customer should be allowed to watch freely in a relaxed and free atmosphere. Only when he is interested in a product and shows a pleasant look, can he contact. Pay attention not to stare at customers with eyes, so as not to arouse customers' nervousness, or to contact customers too early, so as not to disturb customers.

Where appropriate, you can actively and enthusiastically introduce and recommend.

To visit, browse, or watch busy customers.

Such customers enter the shop just for casual look, but do not exclude them from having impulse buying behavior or watching for future purchases. Such customers walk slowly, laugh cheerfully, and look East and West; others hesitate to watch.

If you don't have to be in contact with this kind of customer, you should pay attention to the trend at any time. When he goes to the counter to look at the product, he is warm reception and can make this kind of customer not out of the cabinet. It is an important part of testing the service level of the guide.

When customers gaze long

1, when we greet customers, we must stand on the front or side of customers.

2, language should not be limited to "welcome to" and so on. You can say, "Hello, is there anything I can do for you?"

When a customer touches a product, the customer immediately touches the merchandise, starts to introduce the product or introduces the product, will cause the customer to misunderstand, must wait for a while, may also add some simple product descriptions, stimulates the customer to purchase the desire.

When customers pick up their heads

There are two reasons for customers to rise.

One is to call a guide.

Two, decide not to buy, want to leave.

If it is the first reason, the salesperson can lobbying a little, and this paction can be successful; if there are second reasons, the customer may change his mind, perhaps he will speak out of his dissatisfaction.

Accept it with an open mind and answer it in detail.

When a customer suddenly stops his foot, he must have some kind of merchandise to attract his attention. The guide should pay attention to what products they are paying attention to, and immediately go over to greet the customers, and make some explanations for the advantages and characteristics of the product.

When the customer's eyes are searching, the salesperson quickly greets him and asks, "what can I do for you?"

When a customer meets the guide's eye, it is a short and forceful two or three sentence to symbolize the customer's lack of confidence.

1. principles of reception language

We should use Putonghua to express our standards, be concise and comprehensive, tone softly, offer good words, show true feelings, avoid vulgar language, dialect and local language, exaggerate arguments with customers, ignore others, etc.

2. receptionist skills

Avoid using command type and using inquiring style.

Use negative sentences and use affirmative sentences.

We should use the method of first demotion and later praise.

When speaking with vivid language, euphemism, and recommending and introducing goods to customers, it is necessary to adopt vivid and vivid language to make customers sound easy to associate with each other, and easy to produce desire to buy.

Shopping guide's speech should be accompanied by natural actions and friendly expressions to make customers happy.

Leave room for improvement.

It is impossible to say "no" or "no" and so on.

For stores that are not available, ask the store manager or supervisor, and consult with the customer. After making detailed records, they will be handed over to the merchandise manager and leave the detailed contact details of the customers so that they can be informed in time.

Answer all questions.

We should try to answer both the relevant questions and other questions, and apologize for what we do not know.

Do not exaggerate and be honest and objective.

Do not criticize competitors' products.

3. commonly used expressions

When you first contact with customers, you should say "welcome to the thousand walled shopping mall". "Good morning, welcome to the thousand walled shopping mall".

When customers greet the shopping guide, they can answer, "what can I do for you?"

When the shopping guide is greeting the customers and invites other customers to the area they are responsible for, the guide can say "sorry" to the customers in the reception.

When customers decide to buy, thank him with a smile.

For customers who complain, they should listen to complaints and apologize, such as, "I am sorry, I will make a good record of your situation and reflect it to the company in time".

When you say goodbye to the customers, be kind and natural, and use your words in a simple and appropriate way. For example, "goodbye, welcome to your next visit to the thousand walled shopping mall", "please take good, please walk slowly". Customers who come to the outside world can say, "have a nice trip and welcome to Guiyang next time."

1., smile from the bottom of your heart.

Smiling is a reflection of a happy mood, and it is also a performance of politeness and self-restraint.

2., eliminate trouble.

A good guide buyer always wears a sincere smile. The guide must learn to decompose and dilute his worries and displeasure, keep a relaxed mood all the time, and pass the joy to the customers.

3., have a broad mind.

Shopping guides want to maintain a happy mood, broad-minded mind is very important.

In the reception process, it is hard to avoid meeting the customers who are rude and unreasonable. The guide must remember that "when the wind is calm, the weather will be calm."

4., communicate with customers emotionally.

Smiling service is not only an expression of expression, but also a communication with customers.

When you smile at customers, you have to say, "I am very glad to see you. I am very willing to serve you."

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.