New Outlet For Logistics Industry: Sharing Economy

"The growth of logistics companies in the future depends on data, technology and talent, but at present, most logistics companies are not ready in terms of organization, talent, information technology and vision. Such enterprises will be eliminated, and a large number of new logistics enterprises will grow up quickly." According to the world clothing shoes and hats net, in May 22nd, Ma Yun once again made a surprise at the 2017 global logistics summit.

In October 2016, Ali cloud habitat conference, Ma Yun put forward " New retail The concept of logistics has been promoted to a key position. Ma Yun believes that in the next ten or twenty years, the form of pure electricity supplier or pure retailing will be broken. Online platform, offline experience and modern logistics must be combined. A big goal of "new retailing" is to eliminate inventory through logistics, so that offline entities can be liberated. As a result, e-commerce and offline entities will move from original independence or even conflict to integration and integration. By strengthening the mode of customer experience and efficiency enhancement, we will release and meet the new demand and guide the upgrading of consumer demand. To some extent, the realization of "new retail" is inseparable from the precise matching of the important link of modern logistics.

Electricity supplier ceilings forced spanformation of logistics

The arrival of the "new retail" era has its realistic background: due to the full speed expansion in recent ten years, tradition Online retailers With the widespread popularity of the Internet and mobile Internet terminals, the user growth and traffic dividends have become saturated. The maturity of the Internet also means that the era of high profits by the Internet itself will soon be over.

According to the National Bureau of statistics, the growth rate of online retail sales has declined for three consecutive years. In 2014, the number of online retail sales increased by 49.9% in the 1-9 months of 2015, while the growth of online retail sales in the 1-9 months of 2015 decreased to 36.2%. In the 1-9 month of 2016, the growth rate of online retail sales was only 26.1%. From 2016, "Tmall", " TaoBao "Double 11" total turnover of 120 billion 700 million yuan, the growth of total spanaction volume also decreased from 60% in 2013 to 24% in 2016. According to the forecast of AI consulting, the slowdown of domestic online shopping growth will continue to decrease by 8-10 percentage points per year.

Despite the fact that the current electricity supplier data are still bright, industry leaders who have a forward-looking vision have already prepared for the future and turn their attention to the construction of the new model, hoping to find a new growth point in the retail industry.

At the same time, with the continuous growth of the national disposable income and the continuous improvement of the material consumption level, people's attention to consumption is no longer limited to the advantages of low price and other online e-commerce providers. Instead, they pay more attention to the experience and feelings in the process of consumption, and personalized or even customized consumption has become the trend. Compared with offline offline stores, it creates visual, audible, touchable, and intuitive experiences for the consumption process. The short board of online e-commerce is exposed.

The growth of high-quality, personalized and experiential consumer demand has become an obstacle to the continued development of traditional online e-commerce. Therefore, the construction of a new retail mode to initiate the upgrading of consumption experience, build a new consumption ecology and channels, and guide the spanformation of consumption patterns, will undoubtedly become the spanformation path of traditional electricity suppliers to achieve innovation and development.

Logistics and electricity providers have always been inseparable interest groups. With the rapid development of the electricity supplier, the volume of domestic express business has been showing blowout growth for many years. Many private express companies that have gone through the initial accumulation period have been listed in the past two years, hoping to make new breakthroughs in the strength of capital. To a certain extent, this also reflects that the express industry has entered the shuffle period, especially a large number of small and medium-sized enterprises will face the risk of being eliminated in the "new retail" era. From the traditional logistics management mode, the supply chain chain is too long, covering cargo owners, logistics companies, carriers, special line logistics, terminal customers and many other links, and most of them are "point-to-point" spanportation.

In terms of spanport efficiency and time cost, it is increasingly unable to meet diversified consumer demand, and also makes the logistics cost remain high. Therefore, for traditional logistics enterprises, spanformation and upgrading is imminent.

Lean supply chain management to optimize supply side

Aiming at the disadvantages of traditional logistics industry, promoting logistics organization and management mode to stride forward to the supply chain management stage, promoting spanformation and upgrading of industry organization mode and production mode, realizing integration of resources, optimizing process and lean management can be a necessary way to enhance effective supply capability of logistics enterprises.

Modern logistics enterprises first use the idea of supply chain integration to optimize the internal business process. It includes the rational allocation of resources, the maximum integration of logistics functions, and the reduction of spanportation time and the reduction of intermediate costs. This requires logistics enterprises to develop from supplier's thinking to logistics supply chain management service providers. From the customer's perspective, focusing on logistics business, focusing on increasing customer value and service level, adding value-added services projects on the basis of the spanformation process, and improving the supply level of quality services.

Of course, changing ideas is only the first step. The key to solve this problem is to strengthen the information construction of enterprises, especially to establish an information support platform suitable for supply chain operation. This is because the logistics requirements of the new retail era predict sales volume more accurately, allocate inventory, and deliver goods to customers with higher efficiency, lower cost and better service experience.

Logistics under supply chain management depends on the collection, analysis, processing and timely updating of a large amount of information and data. Logistics enterprises and any node in the supply chain need information communication, which may exist on different platforms. Therefore, in the process of realizing lean supply chain management, data integration is the most important.

As mentioned before, the main disadvantage of traditional logistics is the excessive number of intermediate links and unreasonable allocation of resources in the supply chain. Data show that the average number of goods handled in China is 7, that is to say, the average turnover of a commodity is 7 times to reach the consumer.

At present, many logistics enterprises begin to reduce the number of spanportation by means of "Internet + logistics". The basic way is to coordinate the distribution relationship between goods and spanportation capacity through network platform and data analysis, so as to realize seamless docking of logistics nodes. Its core is to set up a logistics data information platform for the whole supply chain, use information technology and Internet technology to link the entire supply chain system smoothly, and form a customer demand oriented service chain.

Taking Jingdong logistics as an example, through the analysis of big data, Jingdong can accurately predict the demand for products from various regions, from the manufacturer to the municipal level, or the warehouse in a certain area, and then distribute it directly to consumers. Only 3 times are needed to carry the intermediate links. At the same time, through analyzing the data of consumer behavior, we can accurately predict the quantity of goods needed in a certain area within a certain period of time, and predict the sales data to the manufacturer, so as to direct the manufacturer's offline production or directly spanfer the goods from the manufacturer to the local market, so as to achieve zero inventory. Through the supply chain management supported by big data, Jingdong logistics integrates online sales, offline production and distribution, so that the efficiency of commodity production, circulation and service has been greatly improved. It not only alleviates the pressure of logistics, but also reduces the inventory risk of manufacturers. It can be said that it is very close to the high demand of modern retail service in the new retail era.

Sharing economy, new outlet for logistics industry

From spanportation to accommodation, from net to car, charging, sharing, the economy has penetrated into all aspects of our necessities.

China share economic development report 2016 shows that China's total participation in sharing economic activities has exceeded 500 million people, and more and more people have become the beneficiaries, participants and promoters of the sharing economy. It is believed that more and more traditional industries will enjoy the dividends of sharing the economy and create an innovative pattern for the industry ecology. The exploration of traditional logistics industry has also gained inspiration.

Sharing the economy is a new concept of development. It can be said to be a way of reconfiguring resources. At present, cross boundary integration in different industries is becoming a major trend of sharing the economy.

Cai Jin, vice president of China Federation of logistics and purchasing, said in an interview that the biggest attraction of logistics is integration. The spanformation of traditional logistics industry is to integrate the power of different sectors of supply chain to improve the ability of social organization of logistics industry. At the same time, a number of small enterprises are organized on a platform through the optimization of supply chain organization mode, which not only makes the process efficient and orderly, but also gives play to the flexibility of SMEs.

Dong Peng, a logistics expert, believes that joint distribution is a feasible way to improve the efficiency of traditional logistics. Joint distribution is a kind of service that combines multiple customers and orderly distribution among different customers. The mode can be divided into one to one, and many to many forms. It is intensification of goods from different sources and distribution by one or more distribution enterprises to one or more users. The logistics between them, the third party carriers, can provide uniform distribution for multiple sources simultaneously. The co allocation mode can reduce the idle rate, reduce the logistics cost and improve the utilization ratio of logistics resources through the sharing of parking spaces and positions in the spanportation links of terminal customers in different industries, and its advantages can effectively solve many problems of logistics in the last mile. The core is to integrate and utilize the manpower, material resources and even capital resources on different platforms.

At present, many new logistics enterprises are using the Internet of shared thinking to find new business opportunities in the logistics industry. For example, Beijing cloud bird company, as an Internet company, is very optimistic about the future opportunities of the logistics industry. It focuses on building a service provider platform for supply chain distribution. By integrating massive social capacity resources, it accurately matches the distribution needs of enterprises with the social capacity, and superimposes value-added services to create a new mode of supply chain delivery. Its "bird eye" system can deliver the distribution information to the consignor, consignee, dispatcher, warehouse keeper and other personnel in real time, while the owner can also issue lines on the "bird eye", and the cloud bird helps them find the vehicle. With the help of Internet management, the real-time spanparency and visualization of the whole distribution and spanaction process also increase the sense of experience of shippers and consumers in urban distribution. For urban distribution logistics, this is a typical manifestation of shared economy, because on the whole business chain, participants share or share warehousing facilities, warehousing equipment, manpower, technology, management and vehicles to varying degrees. Therefore, they also bring cost saving and resource efficient allocation to the shippers' enterprises, and intensive operation of logistics companies. In March 28, 2016, the rookie network announced that it would form a rookie alliance with the joint logistics partners. Similar strong alliances and Suning Home Express, Sunday Shun and so on, this is not only a kind of embrace but also a sharing.

"Cut through data, reduce synergy cost". To meet the new requirements of new retail for modern logistics, the future logistics and distribution system must develop towards informatization, standardization, organization and intellectualization. Through advanced information technology such as big data, cloud computing and Internet of things, we will fully control and integrate logistics resources.

In early March this year, the Ali Institute made a clear definition of new retail, a data driven pan retail form centered on consumption experience, and the key words were big data. Just as many industry leaders have formed a consensus: logistics in the new retail era is not only faster than anyone else, but in essence is to enhance efficiency and experience. In order to achieve the ultimate goal of truly eliminating inventory, we must first learn how to make good use of big data.

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