How Was The Designer Of The LVMH Prize In Previous Years?

When American singer Rihanna handed the trophy to his own hands and took a picture of himself, Marine Serre, a 25 year old French girl, believed that he had really become the latest.

The winner of the LVMH Prize.

A few hours ago, she just told the world-class star why she put the sports cloth into the dress skirt.

For this young man

For example, winning the prize means getting the biggest from the world.

The group's investment of 300 thousand euros has been approved by the group for one year's design and entrepreneurship, and has received numerous industry attention and media exposure.

Or, to be brief, she has made preparations for almost all brands.

Standing on the podium with Serre, there are Japanese Kozaburo Akasaka.

By virtue of technological innovation and the pursuit of minimization of material waste, Kozaburo, the same name brand, stood out from the other 7 finalists in the finals. He received a special award from the jury, and won 150 thousand euros prize and 1 year guidance from LVMH group.

In addition, the Award Committee has also chosen three outstanding graduates from various fashion schools this year: Mariam Mazmishivili graduated from La Chambre, Maija Mero from the school of art and design of Aalto University, and Robert Wallace of central Saint Martin Institute.

They will enter the LVMH group's brand Louis Vuitton, Kenzo and Celine respectively for one year's work.

According to the world clothing and shoe net, this year is the fourth year of the LVMH Designer Award.

Although it has not been established for a long time, but with the reputation and capital strength of LVMH, as well as the appeal of the Karl Lagfiled, Jonathan Anderson, Marc Jacbos and others, which were invited by the group as the judges, combined with the generous rewards, this award has become the goal that many young designers most want to achieve.

Only in this year's enrolment, 3000 designers from 102 countries and regions participated in the LVMH awards.

As a matter of fact, looking at the performance of the winners in and out of the industry, we can see why there are so many new designers who want to participate in this evaluation.

For example, it is right now that the designer of red brand Jacquemus, Simon Porte Jacquemus, is the winner of the special award for LVMH awards in 2015.

After entering the era of social networking, Jacquemus has become a "net red" brand with its unique conceptual style.

But he also achieved good business results in terms of practicality.

In 2016, he also boarded the list of Business of Fashion in the fashion business news media that year's BOF 500.

This shows a career development path for most of the winners: the Sutradhar sisters who won the special award in 2014 were able to further expand their own brand Miuniku after winning the award; the 2016 MB winner Grace Wales Bonner's Menswear Wales Bonner has steadily sold into more buyer shops and shopping malls.

But this does not mean that the LVMH prize will be able to move forward in the fashion industry.

We need to know that the 2014 winner Thomas Tait and another Hood by Air, which won the special award of the year, have stopped the release of the new series.

Most of the winners, even if they are able to establish their own brands, can still be applauded in the industry, but there is a lack of wider popularity in the market.

"This is not a long-term platform," said Ana Andjelic, a luxury brand strategist, in an interview with fashion media Vogue. "This is a project set up in the age of science and technology, but winners can only get guidance from practitioners of traditional fashion industry."

Perhaps, as Andjelic said, the guidance of teaching which does not keep pace with the times will make the talents and talents of the winners more attractive in the fashion industry.

The American Fashion Association CEO Steven Kolb believes that the main sticking point is the designer himself.

"Business decisions are made by designers themselves, and they do not have much to do with what advice, opinions and support they get."

Kolb said.

So, still returning to the commonplace topic, designers want to make a brand that can survive in the market for a long time, so it is necessary to find a balance between business and concept.

And this is not guaranteed by a grand prize.

More interesting reports, please pay attention to the world clothing shoes and hats net.