Tongxiang'S Product Quality Is Moving Forward From Low To High End.

A few days ago, the reporter learned from the letter Bureau of Tongxiang City, Zhejiang Province, "the policy measures to promote the development of the characteristic fashion industry" (hereinafter referred to as "measures") was officially released.

The measures put forward 11 strong encouragement and reward policies around Tongxiang's special industries such as sweaters, fur, leather shoes and home textiles.

It is reported that this is a strong support for promoting the development of fashion industry after Tongxiang introduced the plan to accelerate the development of fashion industry in five years last April.

This is also the first encouragement and reward policy for Tongxiang's characteristic fashion industry.

In the "measures", it is proposed that by 2020, Tongxiang will basically form a fashion industry system based on design, marketing as the core, intelligent manufacturing as the foundation, and independent brand as the symbol, and build a number of fashion industry characteristic bases with strong international competitiveness and influence, and strive to become the leading areas and demonstration zones for the development of fashion industry in the province.

Jiang Weiguo, director of the Tongxiang Municipal Bureau of information, said in an interview with reporters that after more than 30 years of development, the industrial structure of Tongxiang has undergone significant changes. The former building materials enterprises have been eliminated and replaced by the textile industry, which accounts for 70% of Tongxiang's industry, including the chemical fiber industry. The textile industry in Tongxiang is constantly developing and constantly improving, and continues to expand to the end products such as sweaters, fur, leather shoes and home textiles.

"Last year, there were more than 1100 regulated enterprises in Tongxiang. According to the code of industry approved by the statistical department, there were nearly 500 enterprises in the" measures "covered by the measure, and the above regulated enterprises were more than 40% of the whole city.

Tongxiang City Bureau of letters and regulations, policy and law division responsible person said.

Told reporters that the fashion industry in Tongxiang is mainly the textile industry, and the product grade is moving from the low to the middle and high-end. This is the inevitable road.

How to encourage enterprises to put design innovation in the first place? The measures have made clear incentives for enterprises listed in state-level, provincial and municipal level key technology innovation projects, technology centers, enterprises of provincial level enterprises, and industrial design demonstration enterprises (industrial design centers) of Jiaxing.

It is noteworthy that the newly introduced (characteristic) fashion industry design enterprises, within three years, will be rewarded partially by local financial contribution, and the reward and measures for introducing or cultivating "top ten designers" of the special fashion industry enterprises in the next three years will be granted to the enterprises in the three years, which is the first time that Tongxiang has paid the first reward.

In recent years, Tongxiang based on characteristic industries, developed a massive economy, built a professional market, nurturing leading enterprises, vigorously promoting the construction of "fashion town", and achieved positive results. Many industrial clusters have taken the lead in the industry and become an important business card for Tongxiang's external exchanges.

It is understood that Tongxiang is the "national textile model industry cluster" and "China's textile industry base" named by the China Federation of textile industry. It owns "China's sweater town", "small town with Chinese characteristics", Pu Yuan Town, "China's home textile and textile famous town", "hemp town", "China silk textile town", "China town", "China".

"Chong Fu Zhen" and "famous town of Chinese women shoes", such as Shimen town and other special industrial towns, have a prominent industrial agglomeration effect and have a solid foundation for development.

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According to market demand, Tongxiang has built and improved a large number of specialized markets such as Pu Yuan woolen sweater market, Chong Fu fur market, Hangzhou Bay Light Textile City, Shimen Bay shoe industry city, Tongxiang International Silk City and so on, forming a positive interaction mechanism with market and industry to promote the market.

In 2016, the city of Tongxiang produced more than 700 million sweaters and 34 billion 500 million yuan in the market of Pu's woolen sweater. It was the largest distributing center for sweaters in China. It produced 410 million meters of home textile fabrics and 11 billion 950 million yuan in output value. It produced about 40000000 kinds of silk floss quilts and silk wool, 400 thousand annual sales of silk knitted goods, and sales revenue of over 1 billion 600 million yuan; 90 million 150 thousand pairs of women's shoes were produced, and the annual turnover amounted to 5 billion 200 million yuan; the gross output value of the fur industry was 18 billion yuan, and the annual turnover was close to 7 billion yuan.

"Facing the pressure of global overcapacity and factor cost increase, vigorously promoting its pformation to the fashion industry has a strong strategic and urgency."

Tongxiang city's Bureau of producer services told reporters that Tongxiang will accelerate the construction of the fashion industry chain with the characteristics of the times and Tongxiang in the future, and strive to enhance the innovative design ability of the fashion industry, the ability to control the marketing channel and the level of intelligent manufacturing, and accelerate the formation of new formats and new models for the development of the fashion industry. Tongxiang will gradually become a new "fashion capital" with many talents, many brands, active markets and high-end consumption.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.