New Retail Business Surge, Ali Vs Jingdong Who Strategic Layout More Cattle?

With the introduction and practice of the new retail concept, more and more

Read out different versions of "new retail", some offline stores have entered the ranks of electric providers, but they still have poor performance.

So "

"Nature" does not mean "Online + offline" such a full channel mode.

Instead, we focus on consumer demand, use the new technologies such as Internet and AI to provide customers with high performance experience and cost-effective experience, and integrate the business ecosystem from R & D, design, production, logistics to sales through matrix to create greater value for customers.

Despite the different understanding of "new retail", the domestic Internet giants started their strategic layout long before the concept was put forward.

The most direct competitor is from Jingdong. Although there are some differences between the two in the original customer mode, under the concept of "new retail", the essence is to satisfy customer needs, but the form is slightly different. At the same time, Jingdong still stands behind Tencent's traffic abyss, providing full support for the competition of Jingdong's electricity supplier.

As of February 28, 2017, Tencent held 516974505 shares of Jingdong through its investment in the Yellow River, with a shareholding ratio of 18.1%. It is the largest shareholder of Jingdong, but has the voting power of 4.4%. This is the symbol of strategic adjustment in e-commerce direction since 2014, by pferring Tencent's patting company and other companies to Tencent.

In an interview with CNBC Asia operator column, Jingdong group CEO CEO said: "Tencent is an unlimited resource for us, just like a warehouse, for example, today's WeChat, we see only the tip of the iceberg, less than 10%, and 90% waiting for us to dig.

Tencent can bring us more customers. Through WeChat, we can reach more Chinese consumers.

Today, 24% of new customers come from mobile QQ and WeChat.

They can help us attract more new customers. "

Referring to Tmall's B2C e-commerce platform Tmall, Liu Qiangdong said: "in 5 years, I believe we will surpass Tmall to become China's largest B2C platform, or even faster.

Because our growth rate is far higher than them, and our user experience is better than any of our competitors in China.

However, in the latest quarterly earnings report, Alibaba specifically listed the growth of Tmall's GMV (the amount of order taken), reaching 49%, which is higher than the 46% growth of Jingdong in the same quarter.

Under the new retail concept, who can control Alibaba and Jingdong, become the final winner or the two sides compete? The third are on the right track. Let's wait and see.

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