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    UNIQLO Is Launching Semi Custom Products For Non-Standard Consumers.

    2017/9/18 10:15:00 84

    ShoppingFast FashionClothing

    If you are not a standard model figure, I am afraid you want to buy clothes that are completely fit for your own body.

    For example, for some people with shorter arms, if the shirt's shoulder width and chest circumference are more suitable, the sleeves will be too long, assuming that the sleeves are exactly the same length, the whole may be thin.

    stay

    Shopping

    Most people may have encountered such embarrassing situations.

    Fast fashion

    Because of the problem of positioning, it is impossible to compare with customized clothing.

    However, from now on, this situation may be solved.

    According to the world clothing and shoe net, Japan UNIQLO will start offering special store floors similar to flash stores in stores in central cities such as Ginza, Sendai, Nagoya, Osaka and Bodo in Tokyo in September 14th.

    These floors will be the first to launch semi custom products for consumers of non standard stature.

    The so-called "semi custom goods" means that customers can make half finished products in stores.

    clothing

    Pick, then adjust the size of your clothes, colors, and the details such as collar and cuffs according to your preferences, and finally get the most suitable clothes for your body.

    UNIQLO semi custom clothing "display floor"

    UNIQLO semi custom clothing "display floor"

    So far, UNIQLO has 828 men's shirts and 2640 women's shirts and jackets, and most of them will be on display in this special floor.

    All the styles on display can be tried on the spot and adjusted according to their own needs.

    This is a new attempt for UNIQLO, which has always emphasized providing customers with a comfortable lifestyle.

    In addition, UNIQLO will also provide customers with the service of measuring the size of all the shops in the country. Whether they are purchased in physical stores or online, they can adjust their sizes after trying them out.

    However, for UNIQLO, which is adapting to the trend of digital fashion, the pursuit of course is not only the innovation of physical shops, but also the brand of all kinds of brands and all kinds of colors.

    In order to cooperate with this activity, consumers can choose the best size on the official website of UNIQLO.

    Moreover, as long as less than a week's time, you can receive goods purchased online.

    Although the activity has just been launched, the relevant news has already aroused heated debate on the Internet. According to official response from UNIQLO, this is another popular move that has attracted much attention from consumers after the August 2015 UNIQLO plan for the sale of men's shirts.

    A month ago, UNIQLO claimed to cooperate with the convenience stores in Japan to make the convenience stores nationwide as their temporary sales outlets.

    That is to say, for Japanese consumers, the UNIQLO goods purchased online can not only be sent to their homes, but also can be mailed to UNIQLO shops or convenience stores which are closer to their own. In other convenience stores, they can also accept some scheduled services of UNIQLO products.

    Now it seems that previous cooperation is likely to prepare for this event.

    Although it is not yet possible to say whether this initiative can rapidly increase the sales of UNIQLO, it is no doubt an attractive gimmick for consumers to buy clothes that are suitable for their own body at the low price of fast fashion.

    More interesting reports, please pay attention to the world clothing shoes and hats net.

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