CAMKIDS Youth Outdoor Sports Equipment Brand Introduction

CAMKIDS first enters the Chinese youth outdoor sports market

Founded in 2009, CAMKIDS (focus on animal husbandry) focuses on creating outdoor and fashion products with both fashion and function. It advocates the healthy and happy outdoor lifestyle with the brand idea of "playing childhood and enjoying the outdoor", and is committed to building a comprehensive outdoor service provider for parents and children in China.

Brand article

Brand positioning: professional outdoor sports brand for teenagers

Brand proposition: playing childhood, enjoying outdoor life

Brand personality: innocence, fun, innovation, parent-child

Brand culture: advocating healthy and happy outdoor life style

Brand mission: to protect children's safety

Brand vision: becoming an outdoor comprehensive service provider for parents and children

Market positioning: China's one or two tier cities, radiation level three and the surrounding market.

Product positioning: fashion outdoor footwear, fashion sports shoes, outdoor accessories.

Honorary articles

Ten brands of Chinese children's shoes

2011 children's shoes brand 15 in China market

The seventh and the Ninth Asian brand 500

China's top 100 brands

Consumer satisfaction is the top ten (industry) brand.

Three consecutive years (2011 -2013) won the first sales of outdoor sports products for young people.

In 2015, it was rated as "star of China shoes and clothing industry".

In the same year, it was awarded the "national quality and integrity benchmarking enterprise".

2016 ten brand of sports children's shoes

CAMKIDS join hands with international IP to create strong marketing

Cross border American MARVEL fans Chinese Carnival

CAMKIDS cross border American giant MARVEL, authorized by heroic image, including products and image promotion.

Connect Real Madrid to write a new legend

CAMKIDS combined with Real Madrid to deepen the depth and dimension of the brand campaign series, and CAMKIDS

The exploration spirit of the children is highly integrated with the spirit of Real Madrid, creating a new chapter of Chinese youth outdoor sports.

Ingenuity masterpiece to invest heavily in CCTV children

The first TVC "courage chapter" has strong landing on CCTV children's channel. It broadcasts in all directions, high frequency and multi period, covering all day prime time, and grabbing the commanding heights of young outdoor industry media.

"Take the kids out" the most influential brand activity in the industry.

In 2013, the national campaign of "taking children out" was successfully held in the 5 quarter. "Taking the kids out" is a spontaneous public welfare outdoor activity organized by CAMKIDS, which attracts tens of thousands of families to participate in the annual activities. It has become a bridge between consumers and brands.

In 2017, the word "integrated activities" was co operated with the domestic children's education professional institution, "parent-child cat".

"Warm winter action" word of mouth marketing to build up image

In 2012, the "warm winter campaign" launched a charity sale. It has gone through the 5 quarter. Every year in November -12 months, the major regions of CAMKIDS will carry out large scale material donation promotion activities, and bring the clothes and books collected to the children in the poor mountainous areas, because of the great concern for the development of caring people, society and industry.

Professional exhibition promotion

In 2014, it debuted for the Tenth Asian sports user and fashion exhibition ISPO BEIJING2014.

To participate in the sixteenth China (Jinjiang) International Footwear Expo.

Appearance at Asia Outdoor Trade Show Nanjing 2014 asia outdoor exhibition.

In 2015, he again appeared in ISPO BEIJING2015's Eleventh Asian sports user and fashion show.

Landing at the seventeenth China (Jinjiang) International Footwear Expo.

To participate in Shanghai ISPO, sponsoring the National Youth dry ice hockey championship.

In 2016, third stunning appearances appeared at ISPO BEIJING2016 twelfth Asian sporting goods and fashion show.

High end product technology

CAMKIDS always adhere to the combination of health and science and technology, pay attention to protecting children's outdoor travel safety and provide all-round protection.

Product structure is rich and comprehensive to cater to consumer demand.

Clothing and outdoor

On the basis of professional practice, we should create fashionable outdoor clothing for teenagers with fashion and fashion.

Clothing and sports

High quality fabrics, combined with multi technology, enhance flexibility to meet the sports needs of young people.

Shoes outdoor

Taking the outdoor sports needs of 4-16 year olds as the starting point, we integrate sophisticated technology to create professional outdoor sports shoes for teenagers.

Shoes and sports

Outstanding function, integration of fashionable technology design, create exclusive teenage fashion sports products.

Man Wei series

With the hero image of man Wei as the design element, it matches the fashion version and personality trend, and is deeply loved by consumers.

Accessories series

In line with the theme of shoes and clothing, develop functional and fashionable accessories to meet the audience's consumption needs.

New 4 terminal image optimization and upgrading

29 provinces (cities, districts)

200 large and medium-sized shopping malls, central business district

1000+ sales outlets

Three or four line cities continue to push forward

More

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