• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Can Nike Really Sleep In North America?

    2017/9/26 10:55:00 82

    JerseySports BrandNike

     ADI

    According to the world clothing shoes and hats net, a vigorous NBA

    Jersey

    The ceremony did not seem to touch the hearts of investment analysts, and many investment banks are still the biggest in the world.

    Sports brand

    A less positive evaluation is given.

    They believe that the competition between Nike and Adidas is becoming more and more crazy because the distance between them is shortening and the trend of development is going in the opposite direction.

    As to who will go on, the result is self-evident.

    Analysts at Wall Street's famous investment bank Jefferies

    Nike

    The stock rating is reduced from "buying" to "holding". They think Adidas is making the competition in the US market fiercer. Obviously, the US brand is not in a favorable position.

    Adidas has successfully avoided the downward trend of the sports footwear market. The innovation of German brand in product design and marketing has posed a serious threat to Nike.

    Jefferies's research report also said that Adidas is very good at integrating retro wind into sports products such as jogging, and has created many explosions and guided fashion.

    In short, Adidas is increasing market share rapidly, while Nike and Jordan Brand are compressed.

    Tom Nikic, an analyst at Wells Fargo Bank (Tom Nikic), saw a decline in a group of North American sports brands. Besides Nike, Under Armour and Lululemon's annual profit expectations were also not optimistic.

    Nikic believes that the trend of sports and leisure is coming to an end. Now the market's products are generally not creative enough, and the sports goods industry will be in the adjustment stage.

    He also said Nike was too high on expectations of market demand for its products, and the company's new quarter earnings report may be under pressure.

    Although Nike still occupies 44% of the sporting goods market in the United States, Adidas has almost doubled its North American market share to 11.3% in the past year, according to NPD, a US market research firm.

    "This has already caused panic within Nike," an analyst from Canada's Financial Services Company Canaccord Genuity told investors.

    They also said that Nike's products will be more discounted in the physical stores this quarter, and Nike's performance is not very good at the famous chain stores such as Finish Line and Foot Locker.

    According to analysts at Canaccord Genuity, Nike's lack of product innovation capability is also dragging its brand back. They even describe it as "old".

    Although Nike's dominance is obvious, it also allows it to cope with the staggering progress, but when the patience of investors really begins to collapse, the tenses will become less well organized.

    Jordan Brand has always been regarded as the most stable brand of Nike. If Adidas wants to break through Nike's defense line, it has to cross the "Jordan" first.

    In the market segment of sports shoes, Jordan Brand can be regarded as Nike's "humerid minister" and is born with the US gene.

    In this continent, Jordan Brand is surpassed by Adidas. I'm afraid you can't even think about it.

    But this scene is actually happening.

    According to a August data released by NPD, Adidas has surpassed Jordan Brand to become the second largest sports shoe brand in the United States.

    For Nike, this is a real weapon.

    NPD analyst Matt Powell (Matt Powell) issued a sigh, "I never thought that Adidas could accomplish such a feat in my life."

    Adidas's popularity in the North American market is beyond imagination. Last month, Adidas's sales increased by 50% over the same period last year, of which the market share of sports shoes almost doubled to 13%.

    According to Adidas's latest quarterly report, sales in the North American market increased by 31% over the same period last year. Obviously, this growth rate is still accelerating, which makes us expect much of Adidas's latest quarterly earnings.

    In addition to the retro shoe money Superstar for Adidas in North America, there are Tubular Shadow, which represents the way of life in the future.

    Adidas's performance is eye-catching, but Jordan Brand needs to reflect on its own problems.

    Compared with the doubling of Adidas's growth, Jordan Brand has almost stopped in the past year.

    Move forward, or you'll fall behind.

    It is almost unthinkable that "Jordan" shoes can not be sold.

    Even if the whole professional basketball shoe market is not as popular as it was in the earlier years, people are willing to believe that Jordan Brand can still be independent.

    In recent years, Nike has been a bit flurried. In the field of professional basketball shoes, Jordan Brand is still unmatched, but this is not enough to maintain high performance.

    As a result, Nike also moved on the way, and launched some classic sections for Jordan Brand.

    At the end of last month, Air Jordan 32 was released. The design inspiration of this shoe is derived from Air Jordan 2, which is 31 years ago.

    According to Jordan himself, Air Jordan has been exploring new materials and technologies, making the whole shoe style both retro and modern.

    However, compared with Adidas's sales of a pair of fire, the new product of "Jordan" will not be robbed like it used to be.

    Foot Locker CEO Dick Johnson (Dick Johnson) seems to have a lot of say in this respect. He thinks that in the North American market, the shoes of Jordan Brand are much slower than before.

    In addition, in the second-hand shoe market, the Air Jordan series is also being eaten up by Adidas, and this situation has been going on for some time.

    Two years ago, the market share of Jordan Brand's second hand footwear reached 90%, while Adidas occupied only 1%. Now, the German brand has soared to 45%, and it has already been able to fight against Jordan Brand.

    {page_break}

    Josh Lubell, an analysis of second-hand footwear trading platform StockX CEO, said that if Nike pursues Jordan Brand blindly, it will weaken its brand value. In the long run, it is not a particularly wise choice.

    In the face of the slump in the basketball shoe market, Nike should be in a dilemma.

    If the retro wind can not solve the problem, then the problem of Jordan Brand may still appear in the style. For most urbanites, "Jordan" seems not too light, and the space of matching can be limited.

    Even if Nike is anxious, it may be hard for us to see Jordan Brand anxiety.

    However, what appears before the world is just an "anxious" and "radical" Jordan Brand.

    The brand has realized that it is no longer possible to continue to eat Qiao's master's legacy, and to operate himself as a real sports brand.

    Not long ago, there was news that Jordan Brand had signed a ten year long contract with last season's NBA regular season MVP Westbrook, the largest contract in the history of the brand.

    Thunderbolt is also a natural Jordan Brand player with the highest income.

    Qiao boss's meaning is very obvious, is to establish the head card.

    In fact, there is no shortage of big players in the gang of Joe, but Leonard, Anthony and other stars. However, under the huge Nike aura, the brand of "Jordan" is still too low-key.

    Now, Joe wants to dispel this low key.

    Over the past year or so, Jordan Brand has been expanding wildly around the world, and has opened flagship stores in cities such as Chicago, New York and Toronto. Paris and Beijing have also joined the flagship store.

    Just this past summer, Jordan Brand was crazy about Chinese presence. Apart from Leonard's China trip, the brand decided to launch personal signature shoes for Chinese spokesperson Guo Ailun.

    Indeed, in the face of the threatening Adidas, Nike must strengthen the weapon of Jordan Brand. Otherwise, will it be possible for Nike to sit back and relax in North America?

    More interesting reports, please pay attention to the world clothing shoes and hats net.

    • Related reading

    Anta: Full Channel And Retail Model Reform, Full Support For Multi Brand Strategy

    Shoe Express
    |
    2017/9/25 14:43:00
    81

    Nike Will Gradually Make Radical Adjustments To Key Markets.

    Shoe Express
    |
    2017/9/20 12:20:00
    83

    Where Is Anta'S Next Step?

    Shoe Express
    |
    2017/9/20 10:53:00
    585

    What Do Nike Do To Steal The NBA Shirt From ADI?

    Shoe Express
    |
    2017/9/19 12:04:00
    180

    BELLE Faces An Uncertain Future In The Face Of The Impact Of E-Commerce

    Shoe Express
    |
    2017/9/18 12:47:00
    56
    Read the next article

    The Court Asked Trump Daughter Iwan To Attend The Trial Of The Same Brand Plagiarism Case.

    The lawsuit against the US brand name Ivanka Trump, the same name brand, suspected of plagiarizing the Aquazzura of Italy luxury shoe brand has confirmed the date of trial. Although the legal adviser of Ivanka Trump believes that she should not attend the trial of the case because she is in a government important position, Judge Forrest decides that Ivanka Trump needs to attend the court hearing of the case.

    主站蜘蛛池模板: 亚洲色av性色在线观无码| 天天想你电视剧| 国产在线观看精品香蕉v区| 亚洲av无码专区国产乱码不卡| 33333在线亚洲| 欧美成人午夜精品免费福利| 欧美人与物videos另类xxxxx| 国产麻豆欧美亚洲综合久久| 亚洲男女一区二区三区| 99久久免费精品视频| 激情六月在线视频观看 | 色综合久久伊人| 日本动态120秒免费| 国产一区二区久久精品| 中文字幕亚洲不卡在线亚瑟| 美女爽到尿喷出来| 小荡货公共厕所| 人妻少妇看A偷人无码精品视频 | 久久婷婷五月综合色国产香蕉| 麻豆精品在线观看| 日本免费高清一本视频| 国产91在线九色| 一级免费黄色片| 狠狠躁日日躁夜夜躁2022麻豆 | 欧美精品一区二区精品久久| 国产精品美女久久久久久久| 亚洲av极品无码专区在线观看| 黄色a级免费网站| 无码专区永久免费AV网站| 午夜精品一区二区三区在线观看| www.11yinyuan.com| 武侠古典一区二区三区中文| 国产精品久久久亚洲| 久久天天躁狠狠躁夜夜躁2020| 老司机在线免费视频| 天天躁日日躁狠狠躁av中文| 亚洲欧美日韩中文无线码| 日本中文字幕在线精品| 日本h片无遮挡在线观看| 免费精品一区二区三区在线观看| 99久re热视频这里只有精品6 |