Tmall Will Continue To Empower Chinese Brands To Promote Youth.

According to the world clothing shoes and hats net,

It is becoming the home to promote the brand of domestic products.

And digital continuous energy brands to upgrade the supply chain, will be in Tmall

During the carnival season, the whole world is displayed.

At the Tmall fashion new retail Strategic Cooperation meeting held recently, including the leaders of the LAN LAN family, Mark Ed Faye, Zhou Dasheng, CASIO, Nike, Qipai and other fashion leaders, they shared the practice of new retail.

Obviously, this year's double 11 will become a "big training" for the brand new retail.

Coincidentally, at the recently held cloud habitat conference, Eve Li Qian Xiaoyun, chairman of the company, is once again drying out the bright report card on Tmall. This year, Eve Li Tmall flagship store grew by more than 100% over the same period, leading the industry.

Qian Xiaoyun said that Eve has gradually established a rapid response supply chain, with Tmall big data empowerment, Eve Li will usher in the online and offline superimposed growth.

"The biggest advantage that Tmall can give us is that it can tell us exactly what the consumer is like. Besides the purchase of Eve Li, what other consumer characteristics are there? Tmall's collection and clicks are our reference points."

Qian Xiaoyun said.

Since last year, Eve has tried to get through the whole line with Tmall.

Up to now, many core stores under Eve's banner have been able to support store delivery, store self promotion, store replacement and other services, which not only greatly improved the turnover rate of goods, but also continued to provide more passenger flow for stores.

Through the only identification of "identity card" - RFID code, the behavior data of consumers in the store can be further matched with Tmall flagship store, and can be identified and penetrated through Tmall's big data system, so as to promote data-driven empowerment.

In addition to all the new retail outlets, in recent years, Tmall has been able to boost the speed of the supply chain in the recent years. It has continued to empower Chinese goods. By seven days ahead of schedule, Eve can collect real-time feedback from consumers on Tmall, and then quickly put into production, which greatly reduces the supply chain process and achieves lean production.

Take Ordos as an example, through data insight, Tmall found that consumers on cashmere products on the platform continue to grow, far exceeding wool goods.

And the long cashmere style cashmere coat is in short supply.

To this end, Tmall gave Ordos from the shop decoration style to single product color, profile, fabric, collar type, style and other dimensions of analysis and guidance, eventually born a series of young consumers welcomed the "single product", to promote Erdos brand and product design constantly younger.

Daphne, once a "popular shoe king", is also facing challenges of pformation. This year's Tmall double 11 global trend will become an important appearance of its young posture.

Industry analysts pointed out that "Daphne online and offline integration of all channels is accelerating, and its online youth process is much faster than offline."

It is reported that the annual fashion show in the DT era will be officially unveiled on October 20th. It is announced that many brands of domestic products including Daphne, Ordos, Anta, and Hai Lan have announced their entry and will release a series of new trends.

And Tmall will continue to embody the brand of domestic products, connect with the global fashion resources, and achieve continuous youth and trend through continuous intelligence.

More interesting reports, please pay attention to the world clothing shoes and hats net.