Xiang Ying Starts The Awakening Strategy And Opens The Road To The Rise Of Big Brands.

For costumes,

The 9-10 month of the year is a season of hope and acceptance.

This year's peak season is here again. What are you busy with?

Is busy with the National Day promotion?

Or do we plan to sell the whole sale in autumn and winter?

In fact, many clothing people understand that:

The results of the second half of the clothing industry come from efforts in the first half of the year.

Channel development, investment promotion, customer relationship, market reputation, team building, model store, commodity operation, skill training, marketing promotion...

What kind of "cause" has been planted before and what fruit is harvested now?

And second years of spring

It all started in the autumn of the previous year.

In Hangzhou, there is a famous brand.

When most of the costumes are busy selling this winter,

They have completed 2018 of strategic planning, channel layout and benchmarking.

Two, hang faction decline, what is the root cause?

Hang Pai women's clothing was once one of the four top Chinese clippies in Guangdong, Hangzhou, Han and min. It had created numerous brilliant achievements by virtue of the market development opportunities and the culture of the south of the Yangtze River.

In the past decade or so, Hangzhou style clothing, which is dominated by the south of the Yangtze River, dressed in a casual manner and has a blue heart, has once been leading the fashion trend of Chinese women.

In recent years, with the change of the economic environment, consumption concept and fashion trend, Hangzhou women's wear has no longer become a passive situation of "swallowing water".

A lot of brands have become somewhat Flumen, and even have been struggling to survive. Even a few brands of Hangzhou top ten brands have disappeared.

There are different reasons for this, but there is no doubt that the core of the problem is that the brand can not keep up with the market demand, and the enterprise lacks strategic planning.

Ge Jiaming, a well-known clothing expert, pointed out:

If an enterprise has no strategy, it is easy to be eliminated in competition.

And the right strategy can make the brand develop firmly, and unite in the competition to become the leader of the industry.

All great brands are designed.

Enterprises need correct strategic planning, look for the right direction, clear the company's business mode and develop vision. Through the whole staff start the conference, let the team share the same desire and internal and external frequency, so as to pry the whole industry chain resources, so that suppliers, brands, agents and retailers can serve the customers well, so that the brand can be rooted in the consumers, and thus get a steady stream of development power.

Three.

It is precisely because of the unparalleled importance of strategic planning for brand development that the famous Hangzhou women's dress, Xiang Ying, launched the brand's "awakening strategy" in September this year.

And a series of efforts to promote strategic landing have been completed.

1. complete the overall strategic planning of the enterprise, and the team's passion is ignited.

On September, No. 3-4, chairman of Chen Ying, director general of marketing, director general Yu, and head office of the company, together with the general agent of the whole country, joined hands with the chairman of Ge 100, chairman of the group.

The meeting conducted a 2 day meeting with Xiang Ying's next 20 years of strategic development.

Mr. Ge pointed out the core of the current enterprise development with a humorous and lively lecture atmosphere.

2. to complete the 2018 spring and summer ordering meeting, the order will grow by 45%.

September, 6-8, Xiang Ying 2018 spring order will be opened at the beautiful West Lake.

With its graceful and romantic town of Biya as its style, the fragrant spring spring new product features a beautiful spring sentiment. Its product design is dominated by elegance and leisure style, and is well received by the participants.

The overall order grew by 45%, a good start for 2018, laying a good foundation for the strategic landing of the whole year.

3. to complete the provincial strategy for combing and launching the conference.

On the day of 2017.9.9-10, Xiang Ying held the strategic planning and launching conference of the national agents in Liangzhu resort, the birthplace of the first Chinese civilization.

In fact, the enthusiasm of all the agents was instantly ignited in the passionate teaching process of one hundred gaming teachers. Customers sighed: "from now on, we must roll up our arms!"

4. completed the first round of market prying and channel layout.

On the day of 2017.9.11-31, the provincial representative strategy meeting has just ended. Mr. Yu Yong, director of Xiang Ying brand, has led the team to the front line, and counselling the provinces' agents to formulate the "2018 year marketing plan for the provincial market".

5. to complete the training of retail stores nationwide.

2017.10.13-14 days, Xiang Ying's "terminal performance doubling program class" starts.

Mr. Ge Jiaming raised 1 million of the 100 days of the "innovative retail 6+1 business plan", Cui Honghua teacher's rapid sales promotion of "performance nuclear explosion system", Lv Guozhen's continuous promotion of VIP depth service "aesthetics + big single marketing".

One hundred fresh combat cases and outstanding achievements, so that hundreds of retail elite from more than 100 excellent terminal stores in China are full of passion and harvest.

6. start the benchmarking shop model to build the project.

From 2017.10.16 onwards, Xiang Ying brand has entered the national model shop screening, the promotion of benchmarking shops, and the terminal landing links created by the retail system.

At the same time import: super single 5 system, entity + new retail + cross boundary system, 532 commodity profit system...

So that the terminal will continue to achieve high performance without inventory at the same time.

Within 2 short months of launching the new strategic plan,

A series of actions were fast, efficient, firm and steady, and successfully realized strategic promotion from strategic planning, strategy formulation, plan introduction, plan implementation, commodity upgrading, channel optimization, terminal blasting, team training and system building.

Let the industry see the strength and vitality of an old Hangzhou company.

Hang faction enterprises how to break through in freezing?

Just like what Xiang Xiang did: keep up with the changes of market demand, carry out strategic awakening in a timely manner!