Does UGG Belong To The United States Or Australia?

When it comes to champagne, you think of France; when it comes to cheese, you may think of Greece; but when it comes to UGG,

Where do you first think about it? Most people's answers may be in Australia.

All the time,

They are regarded as "specialties" in Australia.

For many Chinese people who travel to Australia, UGG is a gift that must be brought back to China. It is also one of the main products of Australian purchasing agents.

But most people may not know that the best UGG Australia snowshoe in the world is not an Australian brand, but an American.

。

In fact, the debate on UGG between the United States and Australia has been going on for many years, and UGG Australia's parent Deckers outdoor products company has also filed numerous legal proceedings, demanding that Australian manufacturers stop selling wool snow boots worldwide. At present, the case has entered the final stage.

Behind the brand is enormous economic benefits.

Behind the UGG trademark dispute is huge interest.

UGG has always been a signboard product of Deckers. Although sales momentum has slowed down in recent years, it still brings us $1 billion 520 million in revenue in 2016.

In order to retain its advantages, Deckers has been preventing Australian manufacturers from selling their woollen boots all over the world.

Currently, they are suing Sydney's UGG manufacturer Australian Leather for violating trademarks, demanding millions of dollars in compensation.

As the defendant, Eddie Oygur, founder of the Australian leather company, said that in Australia, UGG is only a general name for snow boots, not a specific brand name, and any manufacturer has the right to sell snow boots.

"I am angry. We have sold UGG for nearly a century.

Now that an American company has registered a trademark with this name, it will stop our normal sales.

According to the world clothing and shoe net, in fact, the Australian leather company is only one of Australia's countless small factories that produce UGG.

The company employs only 40 employees and produces 50 thousand pairs of wool snow boots each year with Australian Sheepskin as raw material.

Mr. Oygur, head of the company, said: "what is very bad is that since 2009, we have not exported a pair of wool boots.

All the world's consumers want to buy a pair of Australian made UGG wool boots, but Deckers has stopped our sales worldwide. "

Oygur is now flying to the United States. Its purpose is not only to deal with the lawsuit, but also to reverse the US company's monopoly on the UGG trademark so that he can sell snow boots worldwide.

He said: "I do these efforts not just for myself, but for Australia's entire woolen boots industry."

Does UGG belong to the United States or Australia?

In order to resist the cold winter in New South Wales, the traditional Australian wool boots first appeared in Lanshan in 1930s, and then gradually spread to the whole world, becoming the fashion trend of the world. The dispute about UGG also began.

At first, because the locals thought the boots looked "ugly", Australian surfers slang the word "ugly" into uggs.

Later, the word "uggs" became a generic term for wool boots in Australia.

According to the Australian Trademark Department, ugg products appeared in 70s, and there were various spelling methods at the time, such as UG and ugh.

Therefore, for Australians, they can not accept a broad definition to be registered as a specific trademark.

For example, it's like "shoes" in Chinese.

No one can register a "shoe" trademark, and then bring a tort suit against all shoe manufacturers that use the term "shoes".

"My real idea is that the word" Uggboot "should not be regarded as an exclusive noun.

Oygur said.

The name came from the Australian surfer who thought the shoes were too ugly (ugly).

"Ugly boots, this is not the same as the brand name."

However, the US company that owns the UGG trademark believes that the company bought the brand name from an Australian businessman named Brian Smith in 90s, founded the UGG Australia brand of snow boots, and unified registration in 130 countries all over the world, which is undisputed.

And Australian companies selling similar UGG boots in the US violated their intellectual property rights.

The company also pointed out that a large amount of marketing expenses invested by itself made UGG popular in the world and became a fashionable pet. Compared with that, the price of ordinary wool boots was much lower.

Selling is feelings and feelings.

For Deckers company's efforts to safeguard its trademark rights, Adelaide University brand expert Dean Wilkie believes that this is a way of the company's advanced marketing.

Wilkie said, "they use the Australian image to package UGG, giving consumers a strong recognition of their origin, which depicts a leisurely lazy and positive mood, so that buyers are more willing to buy."

Wilkie points out that consumers in the United States also regard Australia as a holiday resort and consider buying woolen boots just like buying local souvenirs.

Therefore, trademark registration is a very wise move because it ensures that it is the only company in such a market.

He also believes that the problem of UGG has not received enough attention in Australia, because locals rarely wear UGG in public places.

So far, UGG is often used as a slipper in Australia, and wearing such boots in public is also considered "sloppy" and "old-fashioned".

In Australia, most of the UGG was sold to tourists.

However, in other countries, people think UGG looks good, personality and fashion is avant-garde.

The case will be sentenced to sentencing today.

Mr. Oygur said that if they could win the lawsuit this time, it would be good news for a few Australian local snowshoe manufacturers in the harsh competition environment.

"We hope that every Australian snowshoe manufacturer will be able to export their products freely in the future," he said.

More interesting reports, please pay attention to the world clothing shoes and hats net.