Clothing Industry Forecast Analysis: 90% To Become The Main Force Of Consumption

The forecast and analysis report on the production and marketing demand and development prospect of China's apparel industry shows that the traditional marketing advantages of the clothing industry are gone, and the policy risk has also increased.

In the face of the Internet, deep-rooted traditional marketing thinking is useless.

The traditional fashion industry chain model, which was originally popular, "factory Brand Company agent retailer consumer", is now facing a severe form.

Clothing enterprises are homogenized, and market positioning is unclear. Once a garment is welcomed by consumers in the market, a large number of garment manufacturers will get wind of it. After they get the clothing information, they will organize the proofing production immediately, and a large amount of explosive payment will appear in the streets and lanes in a short time.

Competition among enterprises is fierce, even in the same way.

[clothing industry pain points: highly homogeneous products, highly concentrated customers]

The attraction of brand affiliate is becoming weaker and weaker, and the number of young people entering the shop is less and less.

You still rely on the "wholesale Affiliate" traditional mode of running clothes, do you feel the pressure is getting bigger and bigger, and the way out seems to be getting narrower?

Born in Humen

CANNAGAICY ganna giant, positioning "exquisite fashion woman".

"Elegant heart, cheerful and calm" is the main brand of her brand, and it is also a way of life that the brand sends to the female beauty.

In the more than 10 years of taking root in business, ganna giant has never felt like the industry fission: the number of young customers entering the shop is gradually decreasing, and the number of middle-aged female customers is increasing.

"We do not know how to accurately grasp the main force of the new generation of post-90s consumption," said the product style of ganna style, which has not been far from the market trend, and is eager to collide with every generation of consumers in China.

A coincidence, ganna style.

Yan Lu, chairman and chairman of CEO and Li Zhaohua, talked about this topic.

Li Zhaohua's sentence made Yan Lu see the value and vitality of his brand from another angle. "Middle-aged women are also growing from young girls, and the number of them entering the store is increasing. This shows that the brand recognition of ganna is increasing." Li Zhaohua believes that the increase in customer recognition of brand means that the stickiness of fans is increasing, and the attractiveness of clothing brands is still rising.

Now, what needs to be tested is how to turn recognition into real consumption.

To change, we must first recognize the existing environment of the clothing industry and face the pain point directly.

Only when we find the pain point and have the courage to break the wind, will we reborn in Nirvana.

Now, a reality that can not be ignored is placed in front of all garment practitioners: products are highly homogeneous and customers are highly concentrated.

Without the market after 90, you will have no market in the future.

Speed micro network chairman and CEO Li Zhaohua's breakthrough for clothing enterprises, summed up in two words: innovation!

How to lock the future consumer group to determine the brand's sustainable development goal is related to the future strategy and investment of the enterprise. Only the precise positioning can be effectively issued.

Exhibition; how to get rid of the past brand promotion mode, learn to brand IP, communicate socialized, and consume community-based, because brand marketing has entered a new era in the Internet era; how to control the diversification of channels flexibly and effectively, interact and exchange online and offline, and directly connect products, promotion and consumption.

To go to the middle tier is inevitable. Without thorough channel optimization, there will be no profit margin.

Li Zhaohua said, the grand secret of ganna's breakthrough is also in innovation. Mobile Internet payment era, personal traffic is infinitely enlarged, and fans' economic rise is irresistible.

The loyal customer of ganna's giant is the sticky fans strength.

Because these middle-aged customers have children behind them, these 90 and 95 are potential fans of economic groups.

The research results of Dongguan speed micro network technology Co., Ltd. for the market consumer groups show that in the next ten years, China's 90 and 00 will dominate the market consumption.

"If you don't catch the market after 90, there will be no market for you!" last year, ten thousand tickets for TFBOYS's concert were sold out after 15 seconds.

Buyers are all

Fans do not have a ticket to the traditional ticket outlets, they are all digested on the Internet mobile terminal.

The research results of fast micro network show that the cost of post-90s consumption is more than cost performance. The emphasis is on personalized brand IP and sense of belonging.

They are more and more valued for honest endorsement. Among them, the brand concept that parents instilled has important reference value for them.

Therefore, with the loyal fans of the ganna giant, as long as we identify the marketing channel that fits the trend of the times, the future market expectation is still not predictable.

Breaking industry barriers and turning competitors into partners.

Focus on

The rapid micro network of business mode design, Internet technology development and platform operation, after three years of extensive market research and careful planning of Internet business mode, has been jointly developed by several senior Internet technology engineers to develop a sharing chain of speed and micro, and has become a sharing platform for interconnected Internet, which integrates websites, APP, public numbers and small programs.

It is understood that the fast micro sharing chain is a new APP to create new traffic and help you to do business. Under the online energy line, the traffic flow on the offline line is integrated. It helps businesses to pay a single yard payment for fans, mutual advertising, accurate drainage, shop outlets, rich business profit channels, teamwork, spike killing, and price cutting function modules interacting with fans, generating trust in interaction, super red envelopes and fans, and advertising and drainage functions, as well as a complete set of management systems to help businesses manage shops.

More importantly, the speed sharing chain enables tradition.

Break the trade barriers, let the original industry competitors into a common business partner, share the advertising information through sharing chain platform, share consumer resources, and jointly expand the industry market, and remove the industry criticism of "highly homogeneous products and highly concentrated customers".

Now, the gannah giant brand women's clothing has joined the rapid micro share chain, both sides open the new model of "cooperation sharing, sharing common strength", together to create a new model.

OMO ecosystem.

Traditional clothing enterprises, please keep up with the trend of shared economy in the mobile Internet age. Do not lag behind!