Si Library Wants To Make A Comprehensive Effort In Integrated Marketing.

According to the world clothing shoes and hats net, in January 3rd, China

The electricity supplier Temple library issued a personnel announcement announcing two major executive appointments, and intends to make full use of integrated marketing to promote the future development of this Asia's largest boutique lifestyle platform.

The first appointment was made by CGO, Chief Growth Officer, who was formerly appointed as the chief executive officer of the temple library.

This is the first official establishment of a chief growth officer for Chinese enterprises.

As an important growth advisor and trader of CEO, the future champion will help the temple strengthen the value of integrated marketing for growth, enhance the linkage of marketing and products, operation, technology and sales, and report directly to the founder and CEO Li School of temple library.

The second appointment is to announce that Yang Jingyi, a CMO of temple library, was promoted to the CEO of ecological energy in Temple library.

This means that now has occupied the high-end lifestyle C end market Temple library, will start to upstream B terminal, to do a deeper level of industrial connection.

In the future, Yang Jingyi will mainly provide data systems and marketing services to high-end global brands, and build a value chain of high-end life.

From the biographical experience of the two new executives, they have a wealth of successful experience in the field of brand marketing.

He was a senior vice president of marketing communications at lovin, and he also watched music as a new CMO.

The dissemination of marketing and big screen eco marketing has promoted super TV to become the first brand of China's smart TV. It has deeply participated in the super TV business mode, marketing mode and brand building, and has a revolutionary impact on the entire TV industry.

Before joining the temple library, Yang Jingyi had 13 years of experience in brand management and marketing in mainland China, Hongkong, Singapore and the United States, and served as the senior management position of Unilever, L'OREAL, P & G and other multinational companies.

After joining the temple Library in 2016, she joined forces to create the brand image of the new temple library, led the cooperation between temple library and Tencent, and helped the temple library to successfully list in the US, and played an important vane in the field of luxury online consumption.

At present, the wave of China's consumption upgrading has attracted worldwide attention, and Chinese enterprises in the market have undergone subversive changes in marketing thinking and mode.

Starting from the starting point of traffic, the traditional marketing, which continues to divide, begins to change towards the new growth mode that keeps pace with multiplication based on the core value of enterprises.

Temple library as a pioneer in the service of high-end consumers in China, its executive appointments reveal two important signals: on the one hand, the temple library will fully integrate the C side to further release customer value dividends: on the other hand, the temple library will force the B end to connect many high-end positioning.

The brand name is built together to create long-term value.

The term "chief growth officer" was first put forward by Coca-Cola in the first half of 2017. After that, the growth began to enter the field of vision. At present, the growth team has just started in China, such as drops, ofo, today's headlines, chain stores and BAT and other Internet companies have begun to set up posts for growth gradually, trying to drive data driven growth practice. However, so seriously establishing the position of chief growth officer, temple library should be regarded as the first domestic enterprise, and its positive measures will affect more enterprises.

As the leading online and offline lifestyle lifestyle platform in China, temple library group has been the first market share in China and Asia's high-end online market since its establishment in 2008. Under the online experience shop in Beijing, Shanghai, Chengdu, Qingdao, Tianjin, Hongkong, Milan, Malaysia and other cities, it has provided the most trusted global services for more than 17 million high-end users.

The temple storehouse went on sale in the US in September 22, 2017 and achieved a 5 consecutive quarterly profit.

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