The Concept Store Model Integrating Into Technology Culture Is Rising.

Wear VR glasses to simulate watching show, click button virtual fitting, scene experience custom clothes...

According to the world clothing shoes and hats net, recently,

There are many new ways of playing in the retail circle. The "concept store" mode of integrating online and offline into technology culture is emerging, showing new vitality of industry consumption.

Offline or line? Long ago, no separation.

Lightsome

The elegant tailoring, accompanied by the soft colors, shows the spring in the summer wear model.

Not long ago, accompanied by the new product released fashion show, clothing

The exception announced the opening of Tmall online flagship store and offline custom shop.

"This is the pformation of retail business."

Mao Jihong, an exception founder, said that the "model room" was launched at the same time, aimed at reconstructing the channel with digital thinking and humanistic ideas, giving consumers the convenience of intellectualization and the "baptism" of Creative Aesthetics.

For the current garment industry, the main line is still no longer a one-way multiple choice question.

More and more brands are beginning to find vitality from integration.

"The era of purely electronic commerce is coming to an end. Future business opportunities will not be expanded simply, or the proportion of electricity providers will be expanded. It must come from online and offline integration."

Mao Jihong believes that enterprises should not only understand consumers by means of electricity supplier data, but also use their stores to precipitate brands and pmit value.

Such a view resonates with the industry.

Looking around the Chinese garment industry, the competition of red sea brought about by the rapid laying of channels and the competition caused by electricity price war have been experienced. More and more clothing companies are aiming at value. One of the ways to enhance the value is to create a modern supply chain and business mode through integration, so as to realize the balance between efficiency and experience.

"This is the inevitable result of the garment industry's grasp of the new changes in consumption upgrading, and also an important way towards quality development."

Sun Ruizhe, President of China clothing association, said that when the electricity supplier and the entity store market competition for market cooperation, the new retail door will be opened.

Technology or tradition? Flowering in interaction

In many people's impression, the industry that creates beauty seems to be not very close to rational technology.

However, more and more clothing stores are being promoted by technology, revealing a strong cool breeze.

Gently click, smart shelves can push the favorite products; try swimsuits, fitting rooms will show the beach and other scenes...

Not long ago, the clothing company Ai Group opened a smart store in Beijing, integrating artificial intelligence with retail, full of strong sci-fi flavor.

Many traditional shops are also upgrading technology.

Virtual fitting mirror, intelligent volume meter and so on are appearing in more and more shopping malls. In many large department stores such as Beijing and Shanghai, many clothing stores are equipped with self-service experience machines. Customers can easily sweep barcode, clothing size, price, inventory and wearing effect at a glance.

From the integration of technology and industry, the apparel industry is upgrading from production automation to production and sales chain intellectualization.

The application of technology in the consumer side market will greatly increase user experience and interaction.

It is through upgrading experience that enterprises will achieve better flexibility in manufacturing and rapid response.

Sun Ruizhe believes that in the interaction between technology and tradition, the clothing industry is building a more imaginative future.

Clothing or culture? Cross border is not a problem.

Clothing is culture and art.

With the upgrading of consumption structure, more and more consumers seek cultural and psychological identity from their products.

From selling products, selling services to exporting culture is the pformation direction of most clothing brands.

In recent years, there are more and more cultural elements in clothing retail stores. Some of them even become a living space integrating clothing, reading and tea art.

The exception is to use a bookstore called "Fang Shu" to become popular among young people in literature and art.

Mao Jihong believes that enterprises should expand their perspectives to life.

The establishment of "Fang Shi" is to provide a platform for culture and art so that consumers can find more identities beyond clothes.

Not only exception, Yi Wen, wo he and other clothing brands also set up a concept store of life space, integrating life aesthetics into business.

"A brand with cultural connotation has vitality and long-term toughness.

We are willing to make closer contacts with culture, so that consumers can buy products not only as a material consumption, but also as a spiritual harvest.

Zhang Rongming, chairman of clothing brand Adam group, said.

More interesting reports, please pay attention to the world clothing shoes and hats net.