Why Does "New Hundred Lun" Get Together In Chunxi Road?

For many people, Chunxi Road is like a city card in Chengdu.

As one of the most famous roads in Chengdu, it has been Chengdu and Sichuan in the past decades.

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Pronoun.

According to the world clothing shoes and hats net, these two days, the Shanzhai goods in Chunxi Road fire up on the social platform, and also cause netizens to debate.

In the interview, the reporter found that in the bustling commercial streets, because a number of people who were coveted here were weaving, a handful of lawless elements had turned their brains. The "deformed" trademark appeared from the thermos cup to the clothes and shoes. Only the "new hundred" series had 6 different shops.

New American Pak Lun company was suspended

Recently, the Chengdu Municipal Industry and Commerce Bureau held a special meeting to study, explicitly requested that individual illegal businesses should not be allowed to undermine the "Chunxi Road" business card in Chengdu. The market supervision departments in the jurisdictions should immediately carry out law enforcement actions, intensify law enforcement, and let Chunxi Road's consumption environment return to "rest assured and comfortable".

On the afternoon of that day, Jinjiang District, Chengdu

And the quality supervision and administration bureau started the sampling inspection of all sports brands in Chun Xi business circle, including a number of "new hundred series" shops.

In a shop called "new American Pak Lun Limited", law enforcement officers found that all shoes sold by the shop did not stick to the Executive Standards of shoes and were immediately suspended.

Reporters found that in Chunxi Road, there are at least 6 similar "new hundred Lun" together, they are "new Bai Lun", "new Bai Lun era", "new Bai Lun China", "new Bai Lun leader", "new American Pak Lun", and "New Balance". These shops are not only 100 meters apart, the decoration style is very similar, the shoes style is exactly the same, and even the guide shopping insists that their home is the "genuine" tone.

Among them, the "new hundred Lun" sold on the Red Star Road Plaza is very popular. The special price of 199 yuan attracts many people to stop, such as "authentic new hundred Lun" and "new paolun (China) official authorization" logo can be seen everywhere. The shoes with different color matching are called "New Bolune" here.

"We are the root of the Miao Hong Xin Bai Lun."

Shopping guide is very enthusiastic, "is authorized by the government."

From the "new hundred Lun" 100 meters away, the signboard of "new blund age" is very eye-catching and enters the store, and the relevant patent certificate is hung in the most prominent position.

"New bun era USA limited authorization" is printed on the tag of each pair of shoes.

Unlike other "N" prefix, Logo in the new era is "M" in "N", but these subtle differences are hidden in different colors.

"What's the difference? It's no different."

A customer shrugged.

The same is the word "N", the new abbreviation of China is "New bunren", and "President jogging shoes" are printed on the tag of each pair of shoes.

"We are running shoes for the president of the United States."

Shopping guide emphasizes.

On the next side of "new hundred Lun China", the "new hundred lead" has launched a "buy one get one" price war, compared to the "new hundred lead" logo is simpler, for "New BailunLP".

Law enforcement officers sampled sports shoes in Chunxi Road business district.

In Chunxi Road Silverstone square, the "New Balance" store from the United States introduces shopping guide. There is no "new brun" Chinese logo on the brand logo blue shoebox, and the trademarks are English "NEW BALANCE".

In fact, "NEW BALANCE" entered the Chinese market in the 90s of last century. In order to do in Rome as the Romans do, the Chinese name was plated as "New York". However, the "New York" brand has been snatch by domestic shoe companies.

Later, "New Balance" changed the Chinese logo to "new hundred Lun", but the brand name of "new hundred Lun" was already in the hands of a shoe manufacturer in Guangdong.

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In addition to the "new hundred" series, there are similar situations in the Chunxi Road business circle.

"Boss, this cup is Japanese Tiger WOW?" "we are China Tiger!" at the gate of Silverstone square, a brand called "HOT TIGER" set up a promotion platform, the logo of the brand is a tiger head.

Reporters walked into the discovery that this brand of "super light cup" as the selling point of the sale, mainly selling thermos cups, the price of less than 100 yuan.

In the sold thermos cup, you can see the Japanese Tiger "the same paragraph".

Sales told reporters, "HOT TIGER" thermos kettle insulation effect of about 10 hours.

On the other side of the showroom, the brand is selling "TIGER SPOOR" sneakers.

Businesses also sell promotional ads to buy customers.

The reporter saw that the brand of sneakers looks similar to the Japanese brand "Onitsuka Tiger". If you do not look at the logo, you can hardly tell the difference.

About 20 meters away from the brand, a black retail house stands in the middle of Hongxing Road Plaza.

The huge billboard clearly painted the brand's LOGO and brand name -- "BOY LONDOU".

Reporters walked into the discovery that the brand's logo was a standing eagle.

The price tag of a sweater is about 1100 yuan, which is about 500-600 yuan after the discount.

"Beautiful woman, do you wear this dress and" BOY LONDON "is a wow or two brands?"

The shopping guide said: "BOY LONDON is the British version, and our BOY LONDOU is the Korean version."

Reporter query found that "BOY LONDON" indeed divided into two versions of Britain and South Korea, but brand names are "BOY LONDON".

The appearance of Shanzhai goods also attracted the attention of government departments for the first time.

On the afternoon of January 18th, the Jinjiang District market and quality supervision and Administration Bureau of Chengdu city began to take quality checks on the sports shoes of Chunxi Road business circle.

"The sampling inspection did not specify the brand, completely random."

Following the footsteps of law enforcement officers, reporters entered the spot.

Reporter statistics found that in addition to widely known to the public of Adidas, Nike, XTEP and other sports brands, the sampling also selected part of the "new hundred" series products.

In the "new hundred lead" shoe store, law enforcement officers randomly selected a shoe model which was sold well in the store, and bought two pairs at the purchase price. After sealing the seals and sampling signs, they sealed two pairs of sneakers.

A law enforcement officer briefed reporters that when sampling sneakers, two pairs of pairs would be sealed, except for the purchase of two pairs of shoes.

If the product has passed the inspection results, if the product is qualified, it can continue to sell. If it fails, the same sports shoes will be sold.

Reporters noted that when law enforcement officers came to every shop, they told the clerk that the sampling inspection was not a designated brand, but a random system.

At 4 p.m., the law enforcement officers came to the "new American company" shoe store in the eastern section of Chunxi Road, where they clearly wrote "USA XIN BAI LUN LIMITED".

After entering the shop, we can see many young customers are shopping.

The reporter observed a circle, found that the shoes sold by the brand, except for the "N" below the vamp, had an indistinct horizontal line, and the style was similar to the other "new hundred" series on Chun Xi road.

It is worth mentioning that in addition to the "N" element in the shoe masks, there are many kinds of bursting items like "Stan Smith" and "yeezy" in the shop.

However, when the law enforcement officers randomly sampled shoes, the embarrassing scene took place.

Shop for "edge ball" suspends business

A law enforcement officer repeatedly studied the shoes of "new American company" and threw out his doubts.

"What is the standard of execution on your shoes certificate?"

Hearing the questioning of law enforcement officers, the salesmen shook their heads and could not answer.

The law enforcement officer told reporters that a pair of shoes before entering the sales market, must be marked on the certificate of its implementation standards.

The so-called executive standard is the production standard of the pair of shoes, that is, the basis for sampling inspection, for example, the sensory quality, wear resistance and the adhesion of the middle and bottom of shoes.

Generally speaking, the executive standard of general sports shoes is "GB/T 15107-2013", which is suitable for sports shoes, practice shoes, walking shoes, jogging shoes, etc.

"But on the shoes of the new American company, the standard of execution is not the production standard but the identification standard.

He told reporters that the identification standard means that this is a pair of shoes, but it does not indicate which sampling mode is suitable for the shoes. "But the production standard is not clear, and it does not mean that the quality of shoes is not good. When it fails to get the sampling report, it can only say that its logo is incomplete."

Another law enforcement officer told reporters that there are many production standards. Besides the national standard, there are also enterprise standards and local standards. However, the shoes of "new American Pak Lun company" are not labeled. "This is definitely a rectification, and now we need to suspend business and make up the quality standard."

At the same time, the law enforcement officer also introduced that the production standards were not marked on the shoes, or that the shoe factories or shoemaker were playing the standard "edge ball".

"We do not specify the production standards, so we can not take the shoes as a standard for sampling."

He said, although looks like sports shoes, if the sampling inspection is not qualified, perhaps businessmen will say that the shoes are not sports shoes, but cloth shoes, and the sampling standards are different.

At 5 p.m., "new American company" began to empty customers and pulled down the shutter door.

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