Who Is Nike And Adi?

According to the world clothing shoes and hats net, the first is well deserved to be a sports champion.

The company (Nike) 1972 year NIKE company was formally established.

Its predecessor is the blue ribbon sports company invested by current NIKE President Phil nite and coach Bill Bowerman.

First place: (Nike Nike) - the United States

Nike, headquartered in Beaverton, Oregon, is the world's leading sporting goods manufacturer.

The company produces all kinds of sporting goods: clothing, footwear, sports equipment and so on.

Nike, with its own outstanding achievements, confirms the words of its founder Bill Bowerman: "as long as you have your body, you are an athlete.

As long as there are athletes in the world, Nike will continue to grow.

The name "NIKE" is very auspicious in the eyes of Westerners. It is easy to read, easy to remember and very loud. The Nike trademark symbolizes the feather of the Greek goddess of victory, representing speed, and also represents movement and softeneness.

Nike's Nike logo is a small hook. Its shape is simple and powerful. It is like lightning. It makes people think of the speed and explosive force produced after using Nike sporting goods.

For the first time, the sneakers named "Nike" have a square convex grain to enhance their stability. The two sides of the shoe have a knife shaped hook to symbolize the goddess's wings.

Adidas Chinese is Adidas, German sporting goods manufacturer, and is a member of Adidas AG.

Adidas, named after its founder Adolf Adi Dassler (Adolf Adi Dassler), began manufacturing footwear products in 1920 near Nuremberg's Herzog Olah (Herzogenaurach).

In August 18, 1949, it was registered under the name of Adidas AG.

Adidas's clothing and sports shoes design can usually see 3 parallel bars, and its logo can also be seen. The 3 strips are Adidas's characteristics.

Adidas was originally set up by two brothers, and after splitting up, Adolf's brother Dassler (Rudolf Dassler) opened an antagonistic sports brand.

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In 1948, Adidas founder Adi Dassler (Adi Dassler) used his name ADI and her surname (Dassler) the first three letters to make "Adidas" as a commodity brand and applied for registration. In the following year, Adidas's three line trademark came out.

Edida's main rivals are Puma and Nike.

In August 2005, Edida announced the acquisition of Reebok, one of its competitors, for $three billion and eight hundred million, which helped to increase its market share in North America and promote its role in the competition with "Nike" in this field.

At present, Adidas ranks second in sporting goods market share, followed by "Nike".

The slogan on Adidas's trademark is: impossible is nothing.

Third place, (Reebok Reebok) - the United States

Reebok, the original meaning of this word, is an African antelope in the guide department. Its body is light and good at running.

Reebok wants consumers to wear Reebok sports shoes, like Reebok antelope, in the vast world, run freely and enjoy the fun of sports.

In 1895, Joseph Foster, founder of Reebok, was a sprinter in England. He hoped to have a pair of running shoes, but because of his lack of financial resources and resources, he made himself a pair of Forster running shoes named after himself.

In 1900, Forster further improved his skills and set up his own business to provide handmade running shoes for local sports enthusiasts. The news was widely spread, and the running shoes were widely accepted and occupied the leading position of the market. The "Forster" spiked shoes brought a historic change to sprint, which lasted for 50 years.

In 1958, as time went on, Forster continued to expand and develop towards other fields of sports. They set up a comprehensive company from their own, originally called Mai Kerui football shoe company, and later named it Reebok (African antelope).

Fourth (Puma PUMA) - Germany

PUMA was founded in 1948 in Ho Sorkin Lawler, Germany (Herzogenaurach). PUMA is a Chinese Puma, meaning pumas. Germany is a large multinational company specializing in shoes and sportswear.

Founder: Rudolf Rudolf (Dassler).

Rudolf Dassler joined his younger brother Adolf Dassler (nicknamed ADI Adi) in 1924, and was renamed the company of Darth brothers.

In the mid 1930s, Dallas brothers grew into a leading brand of nearly 100 employees with over 30 types of global sports shoes.

After the Second World War, the Dallas brothers went back to business, with 47 employees, and made rubber from the canvas and the fuel tank of the US Army to make the first sports shoes after the war.

In 1948, Adolf Dassler changed the name of Dassler brothers to Adidas by the combination of Adi and Das of his own name. The two brothers separated from each other. Brother rutherf Dassler also set up PUMA company, the same direction as Adidas, all sporting goods production, and two people became competitors.

PUMA joined the stock exchange of Munich and Frankfurt in 1986.

PUMA's shoes and costumes are extremely popular in hip-hop graffiti culture, both inside and outside the United States.

PUMA is also one of the representative objects of hip hop culture in 1970 and 1980s with Adidas.

PUMA accompanied Billy to enter the world championship finals and to accompany tennis players. Beck stood on the grass in wembdon.

Cooperate with the top athletes and constantly pursue the latest technology to make the best sportsmen.

Rudolf Das founded the German brand PUMA in 1948. For decades, PUMA has been playing a leading role in the sports industry. In recent years, it has been a successful combination of Pop / sports and has become one of the most popular brands for young people.

Herzogenaurach (Lawler, Bavaria), located in the southern part of Germany, in the late nineteenth Century, it was an obscure Town, the main economic tradition of the garment industry. However, today, it is the world's most famous sporting goods ---PUMA "Puma" company's general location, and has been the focus of attention.

The fifth place (Fiat FILA) - Italy

FILA brand was founded in 1926 by FILA brothers in BIELLA, Italy.

In 70s, in order to cope with the diversification strategy, he expanded the sports clothing business in the foreground, and developed tennis, skiing, swimming, golf ball, mountain climbing and up to the recent addition of basketball and football outfit.

Today, Fiat is well known for its wide range of products and innovative designs. Its products are sold in more than 30 countries, such as Paris, Rome, Los Angeles, Japan and so on.

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Fila (Italy): Chinese Translation: Fei le

Fila Felix brand was founded in 1926 by FILA brothers in BIELLA, Italy.

In 70s, in order to cope with the diversification strategy, we developed a wide range of sports apparel business at that time, and developed tennis, skiing, swimming, golf, mountain climbing, and the latest addition of basketball and football outfits.

Today's Fiat is well known for its wide range of products and innovative designs. Its products are sold in more than 30 countries including Paris, Rome, Los Angeles, Tokyo and so on.

FILA is the world's top three sports brand, mainly engaged in tennis, snow, golf, yoga, racing and other elegant sports related products development.

The bold and bold design style, outstanding and elegant quality and unique product efficiency make FILA (Felix) unique in the world's top sports brands and famous all over the world.

The brand was founded in 1911 by FILA brothers in Italy BIELLA. It has been in the history of nearly 100 years.

In the 70s of last century, FILA combined with diversification strategy to expand sportswear business.

In the years to come, golf, tennis, fitness, yoga, running and skiing have been developed. It has finally established the backbone of the world famous sports brand, and is regarded as the representative of art and a paragon of luxury.

Sixth (Mizuno) - Japan

MIZUNO (MIZUNO) is one of the world's leading sports brands, serving all kinds of sports.

MIZUNO Japan is recognized by International Olympic Committee as the sponsor of the Olympic Games.

Shanghai MIZUNO Limited is one of the main production bases in Asia. It has three factories, including garments, mittens and golf clubs, and the domestic sales department, which is responsible for the operation and sales of the Chinese market.

A full set of Japanese equipment, technology and management mechanisms will be introduced.

Production and processing of export products, at the same time rely on Japanese technology, and continuously strengthen the development of domestic products and market development.

MIZUNO has a complete range of products covering almost all major sports.

Product development is based on extensive scientific research, ensuring that sports are more comfortable and safe, and firmly believes that combining technology with human sensibility can create the perfect quality.

While expanding the scope of products, new technologies are constantly being adopted to develop new products and enhance the functionality of products so as to meet the needs of today's market.

Quality control is the foundation of MIZUNO products.

Seventh (UMBRO UMBRO) - UK

UMBRO, UMBRO, a 84 year old international brand UMBRO, is a British football apparel manufacturer founded in 1924 by the British friend of the United Kingdom.

The two brothers merged the five letters in their English name (HUMPHREY BROTHERS) into UMBRO and later matched the diamond double diamond pattern into the registered trademark of UMBRO today.

In the course of Yu Yinbao's growth, he won the world cup with many green heroes, including the 1966 World Cup champion England. In the same year, UMBRO was the most brilliant historical moment. At that time, 15 teams in the last 16 teams wore UMBRO jerseys.

UMBRO, which has a history of more than 70 years, has been developing steadily with the focus on the brand concept of football. Now it has become the world's leading supplier of professional football apparel and equipment, and is equipped with all kinds of football related equipment, so that athletes can fully develop their sports potential.

In 2008, Nike, the world's largest sports footwear and garment manufacturer, announced that it had agreed to buy Umbro, the British football maker, for 285 million pounds (about HK $4 billion 500 million).

Eighth (back to back KAPPA) - Italy

Back to back kappa is not called kappa at the beginning. It was formerly a small company called m.c.t..

The company's full name "SOCIETA Anonima calzificio torinese" was founded in 1916 in Turin, northwest of Italy (Turin), mainly producing socks and underwear.

The original trademark of the company was "Aquila" and later became the "kappa".

In this way, m.c.t. has been working silently, and the results are not outstanding.

Until the late 60s, an important turning point made it an unprecedented leap in performance.

At that time, the young casual dress culture rose, and the concept of gender dress integration began to germinate. M.c.t. quasi market, launched two new brands, "robe di kappa" and "Jesus jeans".

The two brands of fashion casual wear and jeans as the main commodities, with innovative and bold publicity sections, have achieved an unprecedented success.

At the end of the 70s, m.c.t.'s strategy of repositioning the brand proved to be a clever move. "Kappa sport" (soon referred to as kappa) has also become an attractive brand in the young people's market.

With the success of casual wear, back to back kappa began to focus on the sporting goods market again.

Confident back to back kappa, at the end of the 70s, it began sponsoring professional athletes and teams.

First of all, he sponsored Italy's top team, Juventus, and later extended the sponsorship to AC Milan, Sampdoria, Ajax of Rome and Holland, all of which won important tournaments.

All the way back to 80s, the back to back kappa also sponsored the American track and field team, which has outstanding performance. The most advanced technical support for the team members can be remembered. The 88 year Seoul Olympic Games, the classic sprint of the US track and field team, can be recalled from the back-to-back kappa.

While sponsoring, Kappa also actively entered the entertainment industry.

Kappa has a very wide range of contacts with the entertainment industry. From music to television, from cinemas to regular celebrations, a large number of targeted promotional activities have been conducted for different entertainment industries.

Kappa endeavours to lead and create popular trends through media such as television, radio, magazines and the Internet.

Kappa brand's correct brand positioning in line with the market rules, so that Kappa's business content in the world is enjoying rapid growth.

The memorable slogan "He who loves me follows me" enhances the brand image of Kappa continuously.

Since the Kappa brand entered the Chinese market in 2002, the brand positioning of "sports, fashion, sexy, taste" and its complementary market activities have also made Kappa brand more and more popular among fashion groups.

The ninth place (Diadora DIADORA) - Italy

The birth and growth of DIADORA (Diadora) is closely related to the history of Italy.

The hometown of founder MARCELLO DANEL was the shoe supply station of Italy army during the first World War, and the shoe making technology was preserved and developed after the war.

DANIELI inherited his hometown's traditional shoe making technology and continued to innovate, and finally established his own brand, DIADORA, in 1948.

In the vicinity of Montebello, Italy, a region known as sports shoes "Silicon Valley", like other local companies, its first product is made up of mountaineering and walking shoes, which are known as climbing boots and ski boots.

The consequent progress in science and technology and the diversification of sports also changed the product concept of DIADORA, which also made DIADORA a series of classic works after world famous ski boots and casual shoes.

From seventy and 80s, world football and tennis were marked by DIADORA. A new marketing strategy began to grow in this period, and directly led many of the most popular champions to become spokesmen of DIADORA.

Since then, all the DIADORA products have demonstrated the glamorous games, exciting penalties and extra time for the masses.

The first DIADORA brand spokesperson to win the championship was Martin Mulligan, followed by tennis stars Guillermo Vilas, Bjorn Berg, and soccer star Betha, Cabrini, and zeco. The brand led by Berg rose to an unexpected height. At the same time, the blue Legion (Italy national team) continued to wear DIADORA products for honor in the next few years.

Now, for us, Robert Baggio, Christian Vieri and the Huang Hong team are Rome's team.

At the same time, sponsorship activities also began to take root in track and field, bicycle, formula 1 and basketball. In these places, great stars, top players and world champions all wore DIADORA products.

All this is the beginning of sponsorship of the company, and in the end it covers all fields, pushing the success of the brand to an impossible height.

In order to enhance the ability of DIADORA as the main sponsor of these top male and female athletes, the company began to establish a R & D center consisting of footwear engineers and began working with the bioengineering center of Milan Polytechnic. As a leading team at that time, the company had more surgical surgeons.

These first scientific and technological cooperation also highlight the environment for the design and development of DIADORA footwear, and the following advantages are in the design of footwear, which makes the brand more outstanding in the market.

The tenth place (LOTTO) -- Italy

In 1973, LOTTO was established in Italy.

At the beginning of its founding, LOTTO focused on tennis. At the mention of LOTTO, the first thing that came to mind was tennis shoes and tennis T-shirts.

Later, LOTTO turned his attention to the world's biggest sports event, which was the most popular sport in the peninsular Peninsula in the past hundred years. Football provides football shoes and sports clothes to the green giants. Even now the law enforcement officials on the green field - the referees also prefer LOTTO.

Football products are becoming the main battleground of LOTTO.

In the first 10 years of its existence, LOTTO quickly opened up the market and occupied a pivotal position in Italy.

Today, LOTTO has become one of the world's most famous sports brands and sells more than 80 countries in five continents.

Lotto has been playing an important role in the field of football. Its technological content, brand influence and financial strength are not inferior to other brands in the world, especially in Europe.

In particular, Lotto has a spokesperson for Juventus, such as Piero, Kovacevic and Agassi, who are influential in China.

He has sponsored Juventus, AC Milan, Italy, Holland, Croatia and other national teams, and now also sponsors Florence, Udine J, Palermo and other teams.

Like retiring Gu Li, Al Bedini, former Barcelona's Romario, Chile's star Zamorano, Yu Genwei of former Tianjin, Sheva of Milan, Dida, Costacurta, Cafu, Cafu, Juve's LOTTO, and other tennis players.

And its price advantage has great competitiveness compared with Adidas and Nike.

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