How Will The Shoe And Clothing Industry Develop In 2108?

World clothing shoes and hats, net review, last year,

The central cargo industry constantly adjusts its development strategy to enhance experience, boutique and social networking, thereby expanding the new business of non pure retail.

Cross border electricity providers welcomed the policy, while increasing logistics to meet consumer demand.

Fashion brands have also made strategic adjustments, acquisitions and senior executives to change, causing concern.

Convenience business in Beijing has also been further refined.

Then, how will the industry develop in 2108 and look forward to 2018.

Fashion brand strategy adjustment

Looking back at the major events in the fashion industry in 2017, it is no doubt that the holding company of the world's largest luxury LVMH group has completed the acquisition of Dior 3640 million shares, with its original shareholding increased by 74.3% to 94.2%, and the voting power increased to 96.5%.

In recent years, luxury goods industry has been relatively depressed, and luxury brands have been integrated through acquisitions.

In addition, the fast fashion brand ends with crazy expansion and upgrading.

Many fast fashion brands choose to close stores and integrate resources.

Besides,

Executive turnover is frequent.

The industry expects that in the context of performance and corporate pformation, fashion brands continue to adjust strategy, and more senior executives will be switched in the future.

For the development trend of the industry, fashion brands will create a fashion trend that young people like and be popular with, and create a consumption ceremony to inspire younger generation to participate.

Meanwhile, luxury brands test water suppliers.

In December 20, 2017, Prada announced that the brand e-commerce was formally launched in China.

In 2017, LVMH group's only fashion brand C e line, who did not introduce e-commerce business, also launched its e-commerce website, and will launch its e-commerce business in other European countries and the United States in 2018.

Analysts pointed out that the proportion of e-commerce business in the global luxury market is expected to reach 12% by 2020, and there is still room for development.

Luxury electric business will grow at a speed of two times the overall luxury industry, and online luxury pactions will reach 27 billion euros by 2019.

Cross border electronic commerce plus Logistics

On October 2017, the Executive Council of the State Council further planned the comprehensive test area for cross-border electricity providers, and extended the pitional period of retail electricity import regulation to the end of 2018.

Under this cross-border electricity supplier bonus, e-commerce companies have accelerated the test of water cross-border business.

Cross border electricity supplier take the baton "double 11", cross-border electricity supplier "black five" sales doubled.

Amazon, ocean terminal, NetEase koala shopping, Tmall and Jingdong scramble to buy cakes across the border.

It is worth noting that cross-border electricity providers have stepped up logistics.

The main consumers of cross-border electricity providers are 80 and 90, and pursue high quality life with high incomes and high academic qualifications.

At the same time, consumers have strong pursuit of diversities in cross-border online shopping.

Besides, they also attach great importance to the protection of commodity quality.

It is expected that the favorable news of promoting cross-border electricity retail import in 2018 will be further released, and cross-border electricity providers will join forces under the line to increase consumption experience and cover more consumers.

Department stores focus on experience

In 2017, Martha store department store officially closed in mid March.

Then in the middle of May, the shop of Beijing Fengtai North Road store was closed. At the end of the month, the Parkson long Ying Street store closed.

Beichen shopping center Asian Sports Village shop has also officially closed recently.

In addition, there are many pformation of shopping malls, office buildings or internal adjustments, reloading upgrade.

Department stores are actively pforming and diversifying.

In addition, the digitalization of Yintai department store and digitalization of shopping mall began to link online and offline.

Xidan smart city, Qiao Fu grass and other intelligent services.

For the department store industry in 2018, opportunities and challenges coexist.

A research report pointed out that the correlation between the sales of general merchandise and the overall consumption environment is relatively high. If the overall consumption demand decreases under the interference of macroeconomic fluctuations and other factors, the performance of department stores may be affected.

At the same time, online platform integration is not as fast as expected.

Because China's traditional department stores exist in the form of regional leaders, and most of them have state-owned assets background, this makes the integration of online platforms more difficult than the integration of private enterprises.

In addition, online and offline channel integration effect is less than expected.

The integration of offline channels involves the integration of products, data and supply chain, so the progress may be slow.

People in the industry are optimistic about the opportunities brought by future cooperation with online industry. In the future, more traditional department stores like Yintai will begin to cooperate with online giants, and help them improve their retail capacity and operational efficiency with the help of online platforms.

At the same time, the future department store will develop fine quality, and will continue to increase the shopping experience and intelligence.

Fine development of convenience business

Beijing City Commerce Commission recently said that in 2017, Beijing has built 1210 kinds of convenient commercial outlets, such as vegetable retail and convenience stores. Among them, nearly 1/4 is to ease the renovation and promote the construction of supplementary outlets.

Since the implementation of the action plan for improving the quality of life service industry in 2015, a total of 3685 basic commercial outlets have been newly established or standardized.

As for Beijing's convenience business goal in 2018, Yan Li, director of Beijing Business Committee, said in January 16th that more than 1400 basic commercial outlets were built throughout the year.

This means that in 2018, convenience business in Beijing will be added while emphasizing overall planning and improving the level of refinement management.

The clear regional planning includes the guidance of Tongzhou District business service system planning and construction, and the construction of commercial facilities in the sub center of the city will be conducted according to the guiding opinions.

Other specific work has also set work targets, such as promoting the construction of the public welfare agricultural product market system, and establishing and standardizing more than 500 vegetable retail outlets and 400 new chain convenience stores.

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