Is Amazon Colluding With Chinese Counterfeiting Sellers?

According to the world clothing shoes and hats net, in the past,

It was criticized for its lack of merit in dealing with counterfeit products.

Now, this family.

The giant is facing a bigger problem. Counterfeiters can even take over the legitimate product listing of a genuine company.

This has happened recently to an American Amazon seller, and the counterfeit is still out of China.

Research and development of a company called Elevation Labs in Portland, USA

A headset accessory, named The Anchor, can be used under the table to be used as a headset hanger, as follows:

In the world, only Elevation Labs has made this product, and the company does not sell products wholesale (except for Apple Corp).

However, Elevation Labs's best-selling product, listing, was recently hijacked by a Chinese seller called "Suiningdonghanjiaju Co Ltd".

"Suiningdonghanjiaju Co Ltd" can sell counterfeit products on the main sales page of The Anchor products by making use of the rule that Amazon will usually show users the lowest price option.

So how did Suiningdonghanjiaju Co Ltd upload the fake products and successfully hijack the listing of the original Elevation Lab?

It is to create a fake version of the earphone rack, and use the same SKU number to upload counterfeit products to the Amazon platform.

Then, set the price of their products to a little lower than the real price, so that its "cottage products" completely took over the product listing of Elevation Lab and snatched the sales volume of Elevation Lab.

Casey Hopkins, founder of Elevation Lab, wrote in a blog article entitled Amazon and counterfeit products collusion on Thursday. "They copied our packaging, you can tell the true and the false.

They made a pformation, made a bad model, and used a bad adhesive -- but for Amazon, it's all the same.

"Amazon does not regulate counterfeit products.

They are still making money through counterfeit products, and counterfeiters can also be anonymous.

I don't even blame the counterfeiters, because Amazon has made things very easy.

Hopkins said.

Amazon did not comment on how counterfeit products replace Elevation Labs's legitimate product listing, but Amazon spokeswoman wrote in an e-mail statement: "once we are aware of these products, we will remove suspected counterfeit products.

When an enterprise sells products through Amazon's platform, Amazon's system will scan the relevant information to find out if the seller is an illegal seller.

Amazon will block most of the bad sellers in the process of registration.

If the product is not served or advertised, customers can contact customer service to get a full refund, the spokesman said.

Elevation Lab's Anchor headset hanger is a very popular product on Amazon.

Hopkins said that his company spent tens of thousands of dollars in advertising on Amazon. Now this product ranks fifth in the best selling headset accessories category, so it is not surprising that other manufacturers try to copy Anchor's relatively simple design through reverse engineering.

But Hopkins said that what happened to his product is entirely another matter: "many imitators are the same thing, but if counterfeit products have taken over our listing, this is another matter."

Our sales were completely robbed. This product is very important to us, and the original sales volume is very high. "

Elevation Labs makes Anchor ranked first among search queries through sponsored advertising.

By hijacking Anchor's listing, the forgery successfully used Elevation Labs's investment to bring benefits to itself.

Hopkins also said he suspected that Suiningdonghanjiaju Co Ltd used software to automatically adjust the price of forgery.

When Hopkins tries to lower his price, Suiningdonghanjiaju Co Ltd will immediately reduce the price of their products by one cent.

According to Hopkins, the seller basically "occupied" the listing of the Anchor product for 5 days, but many counterfeiters have used the same method for more than a month, and the new seller will emerge every few weeks.

"Only last week, we could lose $5-10, plus long-term impact. If our customers get fake products, our products will be negatively evaluated."

At first, Elevation Labs's team did not immediately notice the situation.

They didn't notice this until they saw the sales figures.

"At the beginning, we saw a lot of sales every day, but suddenly the sales volume dropped to zero.

We are all muddled. "

Hopkins said.

The team contacted Amazon four times in a month.

"We received a template reply.

Sometimes they give us a reply within a day, sometimes for a week, but Amazon still hasn't removed the seller (which lasted for a few days), and they didn't even give reasons.

Hopkins said.

Until March 3rd, after the first five days of the counterfeit seller, Amazon removed the seller from Anchor's listing.

Although counterfeit Anchor products no longer exist, the accounts of counterfeit sellers seem to be very active.

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However, simply removing a counterfeit does not prevent illegal sellers from hijacking Anchor's listing or other listing in the future.

Hopkins said Amazon could easily implement a safeguards to prevent such fraud.

At present, Amazon has prevented third party sellers from using their own Amazon Basics branded products.

He suggests that Amazon can provide an option for sellers to let others know that their brand products are not sold wholesale, so that anyone who tries to sell counterfeit brand products can be directly blocked.

Amazon's platform allows sellers to reach millions of customers, but it is a double-edged sword for many sellers.

"We got a lot of business on Amazon.

This is both a gift and a curse.

But it's a huge platform, and you have to sell it on it. "

Hopkins said.

He continued, "I have Amazon Prime members myself, and I am a big fan of Amazon, but Amazon also has such a mess on the seller side."

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