Wang Tao, The Founder Of Fang Sheng, Is Honored As "The Ten Largest Chinese Textile And Garment Producer In The Year 2017".

On March 14th, the first day of the Spring Festival joint exhibition of China Textile Industry Federation was held. "The 2017 China Textile and apparel industry annual award presentation ceremony was held at CHIC TALK, hall 1, Shanghai National Convention and Exhibition Center.

Sun Huaibin, vice president of China Textile Industry Federation, delivered a speech at the awards ceremony.

Sun Huaibin, vice president of China Textile Industry Federation, Yang Jun, Li Jincai, Deputy Secretary General of China Textile Industry Federation, and representatives of textile and garment industry cluster, professional market, well-known enterprises and authoritative media all over the country have awarded the winning certificates to seventy units and individuals who won the ten honor of the 2017 industry.

The event was organised by the China Textile Industry Federation, sponsored by the textile and clothing weekly magazine. The event announced 2017 major news events in the year ten, ten leading figures in the year, ten leading enterprises, ten leading brands, ten dynamic clusters, ten industrial parks, ten major innovation markets and ten large equipment pioneers.

Wang Tao (left five) won the ten largest figure in China's textile and apparel market in 2017.

In this list, Wang Tao, chairman of Beijing Fang Sheng Industrial Co., Ltd. and nine other industry leaders have won the honor of "the ten largest Chinese textile and garment industry". Let's learn about the fashion of lower St. fashion group and Wang Tao.

Classics can not be copied and fashion should keep pace with the development of the times.

For Pierre Cardin, industry and abroad are widely known, and for the industry, the more widely known is the Fang Sheng fashion group, which grows in the local clothing companies, in the downturn in the textile and clothing industry in the downturn, from the agency to its own original, constantly strengthening its own technical ability, to create a diversified local brand to meet the needs of different levels of women, and gradually build a complete fashion industry chain kingdom.

As the first international fashion brand to enter China in the 80s of last century,

It was a symbol of identity and wealth.

Wang Tao, a general agent for women's clothing in China, told reporters that over the past decade, Fang Sheng fashion group has maintained business communication with Pierre Cardin headquarters. Apart from brand and product agents, Pierre Cardin Chinese women's clothing has been constantly adjusted according to the needs of Chinese consumers. In this process, the output of values is not so easy to be pmitted than the product itself, but also has not stopped.

With the deepening of Chinese understanding of fashion, Pierre Cardin's misunderstanding is being released.

Nowadays, people who have a higher pursuit of quality life have begun to focus on genuine quality and meaningful clothing brands.

Pierre Cardin has always firmly believed that the concept of clothing has been deepened.

Fang Sheng fashion group has gradually become skilled in the location of the experience shop under the brand line, and has learned and improved its own sales experience of high-end fashion line.

In addition to offline experience and user services, the layout related to online is also in full swing.

Wang Tao said, in order to ensure the consistency of Fang Sheng fashion group's brand concept communication, when developing online, they did not regard online as an electric shop, and not just a means for enterprises to inventory.

How to define the audience of online stores and offline stores? Wang Tao thinks: under the line, we emphasize the customer's try experience and service, so terminal sales focus more on quality and service personnel training.

Online is more emphasis on trend guidance. "It is the output of a fashion viewpoint and an important outlet for fashion education." therefore, brand online stores focus more on launching products with DNA guidance and launching personalized brand series.

One is the trial and experience of products, the other is the pmission and interactive output of value orientation.

The combination of online and offline has expanded the brand's positioning for "high-end", and has gained more and more favor from Chinese consumers with this high-end and light luxury two-way means.

Carrying out "technological innovation + Creative investment" to meet the next outlet

However, despite the good reputation and strong appeal of the industry and consumers, it is still challenging for Fang Sheng fashion group to become an international group company, especially after the collectivization of the company.

First of all, a key point is integration of channels and technological innovation.

By the end of 2017, Fang Sheng fashion group had more than 3000 employees, and these employees were distributed in nearly 600 Direct stores and 200 franchised stores nationwide.

The sales branch established by other places and nearly 800 shops jointly formed a perfect line sales and service system.

And the offices set up in Korea and China Hongkong also laid the foundation for Fang Sheng fashion group to go international and expand its overseas business.

These are distributed in the main shopping malls and service providers of the coastal and first tier and second tier cities, and the fashion concept of Fang Sheng fashion group is conveyed to consumers through its clothing products, leading the fashion industry culture trend.

The development of electricity providers has also provided an important boost for Fang Sheng fashion group.

Internet + clothing is the only way for China's textile manufacturing industry. On this road, the sooner we go, the more we have the advantage of first mover.

In the field of e-commerce, Fang Sheng cooperated with Taobao, Tmall, Jingdong, vip.com and many other network channel platforms, in addition to expanding the sales channels of Fang Sheng fashion group's clothing brand, so that the group's fashion industry system has a more vertical depth and breadth.

In addition to technology driven business platform to build, Fang Sheng fashion group next will layout the entire industry circle, from intelligent manufacturing to intelligent marketing, to build a diversified industrial platform.

In garment manufacturing technology, from traditional assembly line operation to customized service of high-end clothing and high-end brand building, more energy will be invested.

How to make high-end fashion more "temperament"? Wang Tao believes that Fang Sheng fashion group's many years of hardware design requirements, technical standards, fabric selection requirements and other hardware conditions are indispensable. On this basis, integrating new technology means, accurate user analysis, and understanding the deep needs of users is the next step of their efforts.

Secondly, it is in industrial financial investment.

As an important strategic project of the trinity of Fang Sheng fashion group, industrial financial investment is an important measure to increase the value of the group.

In terms of investment direction, Fang Sheng fashion group takes the high-end women's clothing as the starting point, insists on not deviating from the general direction of garment manufacturing industry, and carries out investment in cultural and creative industries based on this. At the same time, the combination of high-end clothing and culture and art industry also brings the brand into more cultural value.

On the other hand, it is to support the textile and garment industry. By investing and expanding the strength made in China, we can integrate more formats and emerging forces into the matrix of Fang Sheng fashion group, and achieve win-win through grafting and cooperation.

Create a platform to create China dream

In 2016, Qili Chuang Gu garment culture and creative industrial park project was founded in Shandong Rizhao Juxian economic development zone. This comprehensive park, which integrates production, logistics, storage, display, office and research and development, was put into operation in 2018. It will lay a solid foundation for the further development of brand collectivization, and also shows Wang Tao's determination to build on the basis of nationalities and to move towards the international market.

At present, Fang Sheng fashion group has already carried out industrial cooperation with countries such as Europe, America, Africa and so on. With the trend of all along the way, the industrial development layout of Fang Sheng fashion group is setting sail for this new silk road.

At present, the group is constantly introducing international talents, strives to become the leader of fashion culture industry, accumulates its own good reputation in the industry, and forms a strong brand appeal in consumers.

At present, Fang Sheng fashion group already owns six distinctive clothing brands, including PierreCardin (Pierre Cardin dress), Chant D e esse (Sheng Daiqian), Grameenzia (glanman), di Anor, Dean DIANOBLE (DIANOBLE) and lotusouslune, which has good reputation and strong brand appeal in the apparel industry and consumers at home and abroad.

I believe that with the further development of China's manufacturing 2025, the intelligent construction of China's textile industry will bring about a qualitative leap.

And this pformation of industrialization must be diversified and based on lofty distance. At this level, we can see that the Trinity strategy of Fang Sheng fashion group and its achievements in the short term are commendable.

As a leader of the group, Wang Tao will have a profound impact on the industry.