The Innovator Of "Chinese Elements + Tidal Current Form": JPE Leading Tide 2018CHIC (Spring)

On the 14-16 day of March, the 2018 day (spring) of China's international costumes and costumes fair, which lasted for three days, came to a successful conclusion at the National Convention and Exhibition Center.

117200 square meters, ten exhibition areas and three exhibitions.

(spring) assembled 1210 exhibitors and 1395 brands from 21 countries and regions, and 112666 professional audiences in three days.

A kind of

Where is the most fashionable part of the CHIC? CHIC-Young Blood trend brand shows all kinds of products.

Pooling, conveying the spirit of fashion, individuality and passion.

Here, the brand releases its charm and makes people feel the charm of their fashion with their own clothes.

In 60s, hippie culture, punk in 70s, rock and roll spirit, street culture in 80 and 90s, these penetrating art and fashion have been affecting today.

When the trend and the Chinese wind collide with each other, they stimulate the development of Chinese fashion.

How does the fashion brand with Chinese elements do themselves? How can this style be accepted by consumers? Let's approach the independent designer menswear brand JPE for the first time in 2018CHIC (spring).

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One

The trend of the wind is high.

It is an avant-garde daring Chinese cultural and creative innovator. It combines traditional Chinese elements with the cutting-edge popular street techniques, and advocates a new and confident fashion culture.

The JPE Pavilion (Hall 3, C329) is unique in its appearance. The red pride, which stands outside the pavilion, attracts a lot of attention. It also highlights the unique personality of JPE.

The JPE booth is crowded with industry professionals, consumers, franchisees, suppliers, media and so on.

The clothing in the museum is dominated by the black and white classical colors, which continues the essence of the trend culture, highlighting the contemporary men's personality and showing their youthful taste.

JPE's fashion and Chinese elements are not only on clothing, but also on clothing related peripheral products such as hats and backpacks.

And so on, its fashion trend is diversified integration.

In addition to attracting domestic audiences, the personalized exhibition hall layout and fashionable clothing are also favored by foreign audiences.

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Two

On this CHIC, Tony, founder of JPE, explained the story behind JPE's "Chinese elements + trend pattern".

JPE also hopes that in the near future, young people in the country will no longer choose the clothing of Han, ha, ha, Europe and the United States, and China. In the international market, more elements of Chinese clothing are presented, so that foreigners can also fall in love with "made in China".

Today, the fashion trend of the Chinese style is further evolving and reforming. Both the clothing brand and the designers should have such a sense of mission and carry forward the Chinese culture.

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At present, there are many brothers brand in men's market positioning, but it is difficult to identify any brand or product of any clothing if they remove their tags and labels.

Tony said, JPE is different, the focus of research and development in traditional Chinese culture, so there will be obvious traces of Chinese elements, identification is relatively high, easier to spread and memory.

Just like the hot topic of fashion industry in the past few years.

The product of Lining's Enlightenment road has almost dominated the circle of friends, and has created a wave of change in many sports brands. This turn is very successful. The label is vivid and memorable, and it is its courage to be the first person, the courage to try, conform to the national strategic trend, voice for the domestic brand, and win the praise of the people.

JPE is also the same, so that Chinese people can have more attention and love for domestic brands, and have more confidence in Chinese manufacturing.

Tony said that more and more young people in China, especially after 90, hope that they can be more fashionable and more personal. Dressing has become the embodiment of their tastes and personal labels.

With the 1990s and 00, these new new humans are becoming mainstream consumers of the mainstream culture. Even Hooters, baseball caps, sports shoes, cowboys, and large size windbreaker are everywhere in the streets. Tidal culture is no longer rejected by the public. The business opportunities brought by the tide culture are more and more. More and more young people are willing to spend time and money to fashion their personality.

The trend culture is gradually becoming mature. "Chao" + Chinese cultural elements are inevitable. The biggest feature of Chinese culture is inclusiveness and diversity. Any culture that meets Chinese culture will be absorbed and contained by Chinese culture. Finally, it will become a part of Chinese culture. JPE has become a pioneer of the trend + pformation of Chinese elements, and the fashion of combining traditional Chinese culture should be respected.

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Three

Mature Exhibition: collision of fashion and brand new trend

"JPE is still a growing brand in the start-up stage. CHIC can provide a better display platform and window to bring together young people with common tastes and ideas."

Tony said that more and more groups are paying attention to JPE. In 2017, JPE received news from overseas countries such as Canada, Australia and India, hoping to be able to join in cooperation, which enabled JPE to see hope and inspire power.

"We hope that this exhibition will enable more like-minded friends to understand what JPE has done and continue to love and inherit the culture of High Street Chinese style."

Tony said.

The development of JPE has been recognized. This CHIC has won the market potential award and the creative booth award.

This is a good start and a more determined JPE to go down this road.

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Four

In the 2017-2019 three year plan, JPE will increase its R & D strength in the original Chinese wind field, and begin to work in partnership with famous brands such as Wang Xingji and Hui Li, and many new youth cultural and creative organizations. It will cooperate with domestic senior illustrators, cutting-edge photographers, well-known young creative calligraphers, Internet Celebrities, and industry KOL big coffee, and will bring some traditional Chinese elements to the forefront of popular technology.

At this stage, JPE hopes to cooperate with accessories, lifestyle brands and artists who share the same ambition with JPE.

For "CROSS OVER", Tony gives her unique insight.

He said that CROSS OVER is a popular product development mode in the fashion industry. Rather than product development, it is better to call the "shared economy" of the fashion industry. The two brands with their own characteristics, consumers and products share their design concepts, product experience and sales channels through some common interests or interests. This is a very good business model, which can be strongly combined and can be made into small alliances.

In the future, the demand for differentiation and individuation in garment industry will become larger and larger. However, the negative impact of personalized products is that the consumer group is not big enough. But with the form of CROSSOVER, a few small brands jointly produce a product, which is actually sharing their respective consumer groups, and the group will expand instantly, and the economic benefits will also change in a short time.

For the future, Tony said, JPE is looking forward to cooperation in various fields, especially with Chinese cultural innovators, which can be "individual independent artists" or brand names.

High street, national quintessence, new trend * tradition, fusion * collision, JPE brings the dream of quintessence of the Chinese nation into a younger age, integrates Chinese elements and fashion patterns, and acts as a "innovator of traditional culture".

The fashion market is also in need of a brand like JPE, inspired by Chinese elements.