The Secret Of The "Black Horse" Is Deciphering The Secret Of The "Black Horse" In Children'S Clothes

In the market of children's clothing, which is booming in recent years, there is a brand like a black horse. Since its establishment, it has expanded to 1120 stores in only two years since its establishment. It has spread all over the country and exported to overseas, and this year it is expected to achieve annual sales of 400 million yuan.

From 100 stores to 1000 stores for only one year

What made the brand develop so fast? In March 20th, at the 2018 autumn and down product conference, the reporter saw Li Yunpin, the founder of German brand.

According to the introduction, in the past year, the children's clothing brand with excellent performance is Li Yunpin's brand children's clothing in the "QIRUI & DEZE" brand series launched by Li Yunpin at the end of 2015.

The name is Ke Reid Ze (QIRUI & DEZE), behind which there is a very warm heart story: because the two families in the family love each other and develop together with each other, so when they create the brand, Li Yunpin thinks of the names of the four children from each of the two families to be combined into a brand name, which symbolizes the harmony and fraternity of the four brothers and sisters. At the same time, we hope that more children in the world will have a happy childhood like their siblings.

The first German card, with its natural and artistic cotton and flax children's clothing as its product characteristics, has won the popularity of young parents after 80 and 90 after listing. Now it also attracts many fans of the grandparents.

This is also reflected in the nearly two years of the company is almost at the geometric level of double shop speed.

In the spring of 2016, Germany's children's wear only opened 1 branches and 1 stores.

By the spring of 2017, there were 23 branches of children's wear in Germany, with 100 stores.

On the eve of the launch of the new product conference, 27 branches of the German children's clothing have expanded to 1120 stores in various places, which has increased ten times compared with the same period last year.

"According to the current hot development trend, the number of exclusive stores for German children's children's clothing is likely to exceed 3000 this year, and the annual sales volume is expected to reach 400 million yuan."

Li Yunpin said confidently.

All along, he has great confidence in German children's clothing products.

And the bottom line comes from the rich production experience of many famous children's wear brands for over ten years before he created his own brand.

Li Yunpin, founder and chairman of German card company

Display director Zhang Xiaodong

Yu Aduo, director of procurement and logistics

"From material selection to technology, from edition to design, every product we manufacture is based on the perspective of children, carefully selected and strictly controlled before it can be sold on the market so as to bring children the most comfortable and healthy dress and enjoy the most cost-effective children's clothing for young parents."

Also in this new product conference, German brand children's shoes products are launched on-line.

Li Yunpin told reporters that the use of high-end technology in the United States, products are not only better breathable, light wearing, but also more resistant to washing and wear-resisting.

The expansion of the product line is not only to meet the one-stop shopping needs of young moms, but also to better protect the healthy growth of children.

But this is only the first step.

According to Li Dong's plan, in the development of de brand children's clothing, in the next five years, "Rui" brand parent child dress, "Qi" brand dress and "Ze" brand men's wear will be launched in succession, and the brand of "Qi Rui de Ze" will be selected as the first choice of family shopping with the total scale of more than 6000 stores nationwide.

Rapid development and never forget to nurture Society

At the new product launch site, the reporter saw more than 1800 agents, distributors and intention customers from all over the country to attend the new product conference.

Chen Bangping, head of Sichuan Chongqing Branch

As a key area of Sichuan and Chongqing, Chen Bangping, director of Sichuan and Chongqing Branch, has witnessed the rapid development of German brand children's clothing in recent 100 years.

He said that the style and location of German style children's clothing are loved by young mothers. Their designs are childlike and fashionable. The use of pure natural fabrics is environmentally friendly and reassuring.

Shao Hongying, head of South of Jiangsu and Shanghai branch

Shao Hongying, the head of South of Jiangsu and Shanghai branch, also said that local consumers recognized the products of Germany's brand very much. Nowadays, many shopping centers and shopping malls in many business circles have been stationed in German brand children's clothing, and this year plans to cover 70% shopping centers and shopping malls in the whole region.

Wang Hui, a dealer in Turpan far from Xinjiang, has been employed in the garment industry for over twenty years.

More than a year ago, she was almost at the same time.

"At that time, I liked the decoration style and products of the store very much, so I soon applied for the acting agent."

Wang Hui said that the consumption of Xinjiang has changed greatly with the people's cognition in the past. Many young mothers want to dress their children differently. The children's wear design is very fashionable, and there are many markets in the local market.

Jia Yu Jie, a dealer in Baotou, Inner Mongolia, is even a senior student.

As a leader in Contemporary College Students' entrepreneurship, she has visited many Brand Company successively, but she found that there are not many products suitable for young people to start their own businesses.

"Several times, the company staff almost taught me how to shop, choose products and sell them.

Like this new product conference, it also organized product training and sales training, including how to develop member economies like famous retail brands such as Costco and Europe, expand membership and maintain.

This also makes Jia Yujie more optimistic about the future development prospects of Germany card.

This is not just the case of Jia Yujie. In fact, this year, German card children's clothing will subsidized 10 to 20 poor college students every year.

According to him, next year is the 70th anniversary of the founding of the people's Republic of China. In this regard, German children's clothing is especially concerned about the poor students in the old revolutionary base areas and the left behind children in remote areas. They will be free to subsidize them to go to university.

In order to encourage good deeds, the German children's clothing will start from last year's ordering, and will draw a certain proportion from the sales volume as a donation fund. It also supports the company's employees and distributors all over the place. Li Yunpin also takes the lead in donating money to study.

You Tao, director of Human Resources Center

"The development of the company is benefited from your help and support. We can not forget to nurture the society at the same time of rapid development.

I am proud of being a clothing person who can convey warmth to the public and provide more positive energy to the public.

Chairman Li Yunpin said so.