La Natsu Bell 2018 Net Profit In The First Quarter Of Nearly 200 Million Next Step To Force The Existence Of A Sense Of Not Strong Men'S Clothing

La Natsu Bell's 31 million increase in men's clothing brand for the industry's GARTINE.

La chapelle

Recently, Shanghai clothing brand La Natsu Bell released the first quarter earnings in 2018.

The results showed that sales increased 9.88% to 2 billion 548 million yuan in the same quarter, and net profit attributable to shareholders of listed companies rose 33.68% to 174 million yuan.

In April 27th, it announced that in order to further optimize the layout of men's clothing and enhance the overall competitiveness of men's clothing business, the company intends to invest 35 million yuan in the company's products, and 31 million yuan will be used to increase capital. After the paction is completed, La Natsu Bell will hold 63.375% stake in the real estate industry.

Tian Wei is a clothing company founded by founder Tian Wei in Shanghai in 2012. It has GARTINE, ERIC LAM and lifestyle brand ULIFESTYLE.

The main business is the development, design, production and sale of sartni, which has a net profit of 1 million 131 thousand and 800 yuan in 2017.

Sartni

La Natsu Bell said that sartni's product line is different from the existing men's clothing brand, and the holding of industrial products can further expand its layout in men's clothing market and subdivision.

In addition, product development industry has accumulated certain operational experience in the field of electricity supplier, which helps to improve the online business of La Natsu Bell's men's wear brand and enhance the comprehensive competitiveness of the electricity supplier.

Therefore, the capital increase is in line with the existing multi brand operation, brand differentiation and O2O strategy.

La Natsu Bell, who made a fortune in women's clothing brand, has always had a weak sense in men's wear. In 2011, La Natsu Bell went on the line of the men's clothing brand La Chapelle Homme, which was divided into two styles of college and city, but her main business was women's clothing.

The first quarter results show that the growth rate of its youthful style women's wear Modifier counters is fastest, up 14.58% to 440 million yuan over the same period.

The head brand La Chapelle's offline revenue is about 615 million yuan, an increase of 8.16% over the same period last year.

In September 25, 2017, La Natsu Bell was listed on the main board of Shanghai stock exchange and became the first A+H listed clothing company in China.

After the acquisition of the object is still women's clothing, one of France's largest fashion group Vivarte's women's clothing brand NAF NAF.

Nave Nave

Behind the listing of La Natsu Bell is the impact of poor physical store sales and department store channel adjustment.

Although the turnover continued to grow, it almost broke through 9 billion yuan in 2017, but net profit has been dropping.

In 2016, net profit fell 13.5% in the first time and narrowed to 6.2% in 2017.

Therefore, we can see that the company is continuing to exert its strength in multi brand strategy.

Today, La Natsu Bell has expanded its business scope to casual casual wear, designer brand, high-end men's and women's wear and children's clothing through internal incubation, external holding and equity participation. There are nearly 20 brands.

It includes La Chapelle, Puella, 7m, Candie 's, La Babit, JACK WALK, Pote, WALK, and brand, as well as for example, many investment brands such as, ",", ",", ",", ",", "and".