Why Amazon Has More Traffic Than WAL-MART On Line?

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Online retailers

The traffic share of the website is increasing.

According to SimilarWeb's survey of 100 shopping websites, Amazon's website accounted for 30.7% of traffic in the past year (29.6% before), while WAL-MART accounted for 5.9% (before 5.3%).

SimilarWeb found that Amazon's traffic is more than 5 times that of WAL-MART's Web site.

In addition, Amazon's traffic quality is also higher, the average access time is 2.5 minutes longer than WAL-MART, and the number of pages per visit is 5 more pages.

This difference is particularly evident in the PC side that accounts for most of the electricity paction traffic, which accounts for 48% of Amazon's share, while WAL-MART accounts for 28%.

According to SimilarWeb's data, WAL-MART is also lagging behind in recommending traffic (referral traffic), accounting for only 9% of its traffic, while Amazon has 20%.

According to the report, 95% of the total recommended flows to the two retail giants have gone to Amazon.

WAL-MART is also down in this area. In the past 12 months, the top two recommended sites on WAL-MART website have reduced the traffic they send.

As a retailer, WAL-MART has surpassed Amazon in many ways, but online sales still lag behind Amazon.

But through a series of acquisitions and improvements to its digital business, WAL-MART has begun to reverse this situation.

The rise of WAL-MART's line has made the two companies struggling in several ways, the most striking of which is the price.

Low price is the main driving force of online sales, and Amazon still has the best price in several categories.

The average price of Amazon is 10% lower than that of other retailers, according to the latest research by Profitero, an electricity supplier analysis company.

But WAL-MART is slowly matching the price of Amazon, and now more than half (53%) of its products offer the same price as Amazon.

In contrast, another US retail giant Target accounted for 37% of the total while Jet, which was acquired by WAL-MART, was 35%.

But WAL-MART can't rely solely on low prices to boost its website's traffic.

In a blog article, Daniel Sevitt, SimilarWeb's content marketing manager, said that when it comes to recommended traffic, WAL-MART is actually slipping because Amazon is eroding the flow of inflow.

"Taking into account the maturity of Amazon alliance's marketing plan Amazon Associates and the acceptance of most consumers, the degree of dominance may not be surprising," he wrote.

But even with the recommended websites of Walmart.com, their recommended traffic is decreasing. "

According to the world clothing and shoe net, for example, in April 2017, Nintendo (Nintendo.com) also sent 44.5% of its recommended traffic to WAL-MART's website, but by March this year it had dropped to 28.6%.

Similar to Slickdeals.net, the company sent 17.2% of its traffic to WAL-MART in April 2017, but dropped to less than 1% last month.

WAL-MART is taking some measures to make it more attractive to some consumers.

For example, a free two day service can be obtained without paying the membership fee.

But it can't effectively bring people to its website, and customers can't find these extra benefits.

Sevitt said: "in the process of establishing its affiliate marketing project, Amason can always ensure that the websites that convert traffic into sales are properly rewarded."

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