The Parent Company Of The Original Bird Bought The Nordic Sports Fashion Brand Peak Performance.

Finland sporting goods group

(Ya Mafen) announced the acquisition of the Nordic movement with 1 billion 900 million DK.

Brand Peak Performance, the seller is Danish Fashion Group IC Group.

Cash and bank loans were used for the acquisition, and the expected completion time was June 30th.

Its famous sports include Arc 'Teryx (original bird), Salomon (Salomon), Wilson (Wilson) and so on.

Amer Sports aims to further enhance the group's leisure and street apparel categories through this acquisition.

Founded in 1986 and headquartered in Stockholm, Peak Performance is a high-end sports fashion brand that covers all kinds of products.

The sportswear sold by the brand is integrated into the strong street style, and is popular among consumers in northern and central Europe, which are the two main markets.

At the same time, brands also carry out trade activities outside Europe.

In the past 12 months, the net sales of the brand were about 1 billion 80 million Danish kronor, and the pre tax profit was 123 million Danish kronor.

The acquisition will help Amer speed up its long-term strategic goal: clothing sales exceed 1 billion 500 million euros.

After the completion of the acquisition, 300 employees of Peak Performance will join the Amer group. It is speculated that the synergy brought by the acquisition is expected to generate 10 million euros in the next few years.

The company said the acquisition would also have a "slight" positive impact on this year's financial performance.

Amer pointed out that the president and CEO Heikki Takala said that Peak Performance "is very important to our current brand portfolio, and it is closely related to sports and fashion. Women's clothing category and direct selling channel contribute most of the sales to the brand."

It is reported that sales of Peak Performance 40% are derived from women's clothing, while direct sales channels contribute 45% of sales to the brand.

Amer Sports 1 billion 900 million Danish kroner bought the Nordic sports fashion brand Peak Performance

The IC Group board said that in the past six months, the group had conducted a strategic assessment of Peak Performance and finally decided to make a sale.

The group is satisfied with the paction price of the paction, and also believes that it has found the right buyer.

During the 6~12 month pition period after the completion of the paction, IC Group will continue to provide support and services for Peak Performance on the basis of "overlay cost".

Peter Thorsen, chairman of IC Group's board of directors, said: "many keen and qualified buyers have offered an excellent offer to buy Peak Performance.

We not only negotiate a satisfactory paction price on behalf of our shareholders, but also confirm that the other party is a suitable and long-term holder.

(Amer) have the means, capabilities and resources to accelerate the development strategy of Peak Performance, so that brands can maximize their potential. "

In October 2017, IC Group hired investment bank Rothschild (Rothschild&Co) to deal with the sale.

IC Group is expected to get net cash income of 17.1 to 1 billion 800 million DKK through this spin off, which will also be influenced by paction costs, net working capital and net liabilities.

After the delivery is completed, the proceeds will be distributed to shareholders in the form of special dividends.

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