2018 China Clothing Custom Summit Forum Was Successfully Held In Keqiao.

On the 5-6 day of May, the second China Fashion custom Summit Forum was held in Keqiao, Shaoxing.

"Technology, fashion, green" has become a new label for China's textile and garment industry. It also provides the core power for speeding up the comprehensive innovation in the field of garment customization.

Technology provides technological levers and core support for garment customization innovation; fashion provides energy consumption and cultural foundation for garment customization innovation; green provides direction and value criteria for garment customization innovation.

Sun Ruizhe, President of the China Textile Industry Federation and President of the China clothing association, pointed out at the second China clothing custom summit forum that clothing customization has integrated the technological innovation and business mode innovation of the clothing industry, technological innovation and consumption culture innovation, supply side reform and upgrading and innovation. It has become the forefront of the clothing industry to seek "national strength, enterprise win and people's life".

"It is foreseeable that the field of garment customization full of vigor and vitality will usher in the rebirth of new concepts, new designs and new strategies."

On the 5-6 day of May, the second China Fashion custom Summit Forum was held in Shaoxing, Zhejiang. The theme of this conference is "flexible production and industrial synergy". Leaders from the field of clothing customization, experts and responsible persons of related enterprises altogether gather more than 500 people to discuss the coordinated development of mass customization in the industrial chain upstream and downstream.

The forum is hosted by China Fashion Association, Zhejiang Fashion Industry Federation and Shaoxing Keqiao people's government. China Garment Association customized Specialized Committee, Shaoxing Keqiao science and Technology Bureau, China Fashion intelligent manufacturing technology innovation strategy alliance, East China Industry Association CIO alliance, Zhejiang garment industry association, Hangzhou Jiao Jiao dress Limited (yimbang people), Shanghai garment Research Institute Co., Ltd. supports.

Cao Xuejun, deputy director of the Department of consumer products industry of the Ministry of industry and information technology, Sun Ruizhe, President of China Textile Industry Federation, Jiang Hengjie, consultant of China Fashion Association, Yang Jinchun, vice president of China Fashion Association, Dong Kuiyong, vice chairman of China Textile Information Center, President of Zhejiang Sci-Tech University, Chen Wenxing, President of Zhejiang Fashion Industry Federation, Huang Zheng, deputy director of textile and textile industry commission of Zhejiang economic and Information Commission, Han Licheng, Zhejiang garment industry association, Secretary General of Zhejiang garment industry association, Secretary of Keqiao district Party committee of Shaoxing, and vice governor of Shaoxing Keqiao area, attended the forum.

The forum is chaired by Chen Dapeng, vice president of China Textile Industry Association and executive vice president of China Apparel Association.

Photo: Chen Dapeng, vice president of China Textile Industry Federation and executive vice president of China Apparel Association, presided over the forum.

Customization is the efficient collaboration of the whole industry chain.

Photo: Shen Zhijiang, Secretary of the Keqiao District Committee of Shaoxing, China

Shen Zhijiang, Secretary of the Keqiao District Committee of the Shaoxing Municipal Committee of the CPC, said in her speech that as a "100 billion" industrial cluster on the cloth, Keqiao is pforming from the textile area to the textile strong area, pforming from Keqiao to Keqiao, and moving from the textile capital to the fashion capital.

The printing and dyeing industry is the upstream industry of garment customization. The green printing and dyeing industry has injected vitality into the flexible production of garment customization, and intelligent industrial clusters have provided an important guarantee for the coordinated development.

"The theme of this forum is consistent with the objectives of Keqiao's pformation and upgrading and the same concept. It will promote the pformation of the industry to high-end and personalized through fashion and intelligent pformation, and lead the fashion trend."

Photo: Sun Ruizhe, President of China Textile Industry Federation and President of China Fashion Association

The development trend of mass customization is as follows: customization process modularization, customization scene virtualization, whole product customization platform, Internet + intelligent manufacturing integration.

In the speech, Sun Ruizhe, President of the China Federation of textile industry and President of the China clothing association, pointed out that the future of garment customization innovation is to constantly accelerate the connotative development through innovation and Innovation: to realize the beauty of intelligence in science and technology, to enhance the intellectual beauty of the technology intensive industry through the interaction between human and machine, to enhance the intellectual beauty of the technology intensive industry; to realize the green rational beauty, to enhance the industrial chain's integrated innovation and cost intensive utilization, to avoid the blind expansion of production capacity, to seek the rational beauty of sustainable development; to realize the beauty of the fashionable personality, to explore the deep interactive production and consumption mode, and to seek the cultural confidence and national recognition of the aesthetic ability.

Photo: Chen Wenxing, President of Zhejiang Sci-Tech University and President of Zhejiang Fashion Industry Federation

"Developing mass customization is the necessary choice to balance the high level elements, and is the choice to comply with the upgrading of consumption. Intelligent manufacturing is the foundation of mass customization. At the same time, it needs large-scale promotion, jointly formulating standardized and unified standards, promoting the development level of customized industries, and effectively coordinating all links in the industrial chain and the resources of all sides."

Chen Wenxing, President of Zhejiang Sci-Tech University and President of Zhejiang fashion industry association, said in his speech.

Photo: Cao Xuejun, deputy director of the consumer goods industry department of the Ministry of industry and information technology

In the speech, Cao Xuejun, deputy director of the Department of consumer goods industry of the Ministry of industry and information technology, also said that information provided a golden opportunity for the high quality development of the manufacturing industry. The large-scale personalized customization is one of the important directions of intelligent manufacturing, so that consumers and producers can directly provide new business concepts, modes of production, industrial forms and business models, which is an important driving force for improving the quality development and pformation and upgrading of textile and clothing.

She pointed out that according to the survey, the textile industry has carried out more than 9% customization enterprises, and has made breakthroughs in data acquisition, three-dimensional volume measurement, personalized production and other fields.

Next, we will focus on promoting the application of technology innovation in the field of customization, such as virtual reality, augmented reality technology, etc., and strengthen the construction of sharing platform, strengthen standard and standard services, carry out a number of integration of production resources, promote standardization, informatization and integrity of customization, as well as the pformation of textile and clothing to smart supply chain.

Customization is an important way to achieve sustainable growth.

"Mass customization is not the only pformation direction of the industry, but one of the important directions is an important way for enterprises to establish personalized competitiveness and achieve sustained growth."

Han Yongsheng, a professor and director of the Chinese Academy of Sciences, said that the future is the pformation and upgrading process of product economy to intelligent service economy, among which intelligent manufacturing, intelligent products and intelligent services each account for 1/3.

Photo: Professor Han Yongsheng, Chinese Academy of Sciences

He believes that the most important part of developing mass customization is to thoroughly study consumer demand and give customers a perfect experience and service.

"It is not" selling products produced ", but" production and sale of works ".

We should have the spirit of craftsmen, take this industry as a beauty industry, provide consumers with perfect service and enhance the taste of consumers.

Figure: expert member of China Fashion Association and Professor Wen Lisheng of Donghua University

Wen Lisheng, a member of the China Fashion Association and professor of Donghua University, has made a detailed interpretation of the current situation and development of the personalized production mode of clothing customization.

He said that clothing mass customization production is mainly a way of digitalization and networking synergy. Clothing customization is only a special case of MC.

At present, the customization of the garment industry is customized before the sewing process, mainly in the following aspects: integrated 3D-CAT+CAD+CAM operation; no landing production; (intelligent robot cutting); personalized batch customization service.

"We must have four powerful databases: money, edition, fabric and technology to meet the individual needs of consumers."

Wen Lisheng said.

"At present, there is limited customization, not real customization."

He believes that the realization of the new generation of intelligent manufacturing is the true meaning of personalized ultra flexible customization, the real liberation of human physical strength and intelligence, the biggest focus is to join artificial intelligence, can interact.

The "man + robot + intelligent sewing" modular workstation put forward by Adler in September 2017 is the intelligent workshop to be built in the future.

"In the new century and new era, it is the mode of future intelligent manufacturing workshop to build flat, super flexible, non fixed and reconfigurable production lines based on modular workstations.

Therefore, the direction of industry production is to achieve high quality, high efficiency and sustainable development through technological innovation.

Customization is the perfect experience for consumers.

The development of customized industry can not be separated from the positive and promotion of enterprises. At present, some enterprises have come to the forefront in the field of customization.

Through their own practice and exploration, they formed many experiences that could be used for reference.

As the "Internet +" representative enterprise of clothing customization, Yi Bang people created the fashion C2M platform, directly facing consumers on the C side, providing an open platform for suppliers on the M side, and connecting to producers and fabric suppliers.

The company has been established for more than 3 years, and has set up 42 branches in the whole country, covering more than 200 cities, developing about 400000 users, and accumulating about 2600000 WeChat public numbers to pay attention to users.

Figure: Yang Yang, founder and vice president of ybong

Yang Yang, co-founder and vice president of the clothing industry, said that the two pain points of customization are how to make more effective use of human data. Two, there is no concept of the final form of customized products. In order to solve these problems, we need the vigorous R & D and application of technology. For example, the 3D preview technology developed by Yi Bang people can enable consumers to feel the final product more intuitively.

Photo: Xia Junhao, deputy general manager of Zhejiang Jordan clothing Limited by Share Ltd

And 20 years focused on one thing - the Zhejiang Joe's dress Limited by Share Ltd of western style clothes began to develop customized business in 2014, and put forward a new mode of the whole scene equipped with customized service, through the definition and division of the customer's definition, to carry out more targeted personalized services.

"Through a large number of surveys close to users, it is found that users have three major pain points in their customization: first, they do not know what style suits themselves; people; the choice of fabric / version mismatches -- clothing; choosing clothing does not match the occasion."

Xia Junhao, deputy general manager of Zhejiang Jordan apparel Limited by Share Ltd, said that in response to these problems, Jordan corresponded them to three aspects: people, clothing and environment, and guided them through clothing culture lectures before customers bought them, so as to create a perfect experience for all customers.

Photo: Ceng Fengfei, artistic director of Fung Fei Fashion Design Co., Ltd., Xiamen

Ceng Fengfei, the artistic director of Xiamen Fung Fei Fashion Design Co., Ltd., which is committed to the design of traditional culture in modern fashion design, has shared the trend from the customized market trend of designer brand.

He believes that the current domestic designer brand customization has shown a flourishing situation, and consumers purchase designer brand accounted for 90% has accounted for a large proportion of the designer brand in the industry will play an important role in promoting and leading.

In the future, designer brand should give a deeper level of connotation from a cultural perspective and play a leading role in consumers.

Photo: Yang Jinchun, vice president of China Fashion Association, presided over the forum.

The second day summit is hosted by Yang Jinchun, vice president of China Fashion Association.

Photo: Fan Jing, founder and design director of Beijing blue ice Garment Co., Ltd.

Fan Jing, the founder and design director of Beijing blue ice Garments Co., Ltd., has shared how to create customized brands in the subdivision area through her design practice for the Olympic figure skating sportswear.

"Each garment has only one master, and the design must be consistent with the customer's wearing scenes."

Fan Jing believes that the designer's "audio-visual integration" thinking is very important when serving special customers.

At the same time, there will be great potential for the customized market in the field of subdivision, and the high-end brand of the local equipment industry should be established at home.

Photo: Evo's founder and CEO He Guanbin

In pursuit of fast fashion, high cost performance, committed to creating the first fast customization brand (fast fashion + customization), Evo costumes Technology Co., Ltd. has also developed more than 200 stores in 38 cities online in a short time, and has launched an online tailoring O2O customization platform.

He Guanbin, founder and CEO of Evo, combined with the experience of online promotion of Evo online, shared how to create customized brands.

He believes that according to the relevant research data, although the annual growth rate of the customized market is 15%, it has great market potential, but customized enterprises can not do business for all people. We must be clear about the precise positioning of our brand, and embrace the close proximity of consumers to the greatest extent, create brand differentiated products and create differentiated products.

"Setting standards is very important for brands, and customized brands should have a unified visualization of VI and SI.

At the same time, brand development must take advantage of the situation, grasp the draught, and combine the influential events to expand the consumer's recognition of the brand.

In addition, due to the small quantity and high cost of the customization, the single enterprise is not enough to match the clothing brand. Guan Bin believes that the customized enterprise should embrace an open mind, share resources and technology, and jointly promote the rapid development of the customized industry.

Photo: Xu Zengbo, chief engineer of intelligent Textile Research Institute of Orient International Group

Xu Zengbo, chief engineer of Orient Int'l intelligent textile research institute, has shared the application of "three dimensional composition rapid measurement technology for garment customization". At present, the main problem of 3D body measurement is the stability of collection equipment, system structure stability and clothing problems. In view of this, the intelligent Textile Research Institute of Dongfang International Group has developed a set of three-dimensional measuring equipment through four dimensional data acquisition equipment, multi-sensor rapid entity correction and fusion technology, intelligent body measurement algorithm and big data analysis method, to a certain extent, it not only solves the problem of customized volume, but also has the function of extending orders and collaborative production.

Figure: Deputy Secretary General of the national garment Standardization Technical Committee (SAC/TC219), China

Du Yanbing, Deputy Secretary General of the Association

In addition, for the industry standard problem, in fact, the China clothing association started the customization standard formulation five years ago. The purpose is to standardize the customization field, promote the consumption of garment customization, and guide the continuous and healthy development of the customized industry.

In this forum, Du Yanbing, Deputy Secretary General of the national garment Standardization Technical Committee (SAC/TC219) and Deputy Secretary General of China clothing association, told China's "GB/T 35447-2017".

The general specification for customization is explained in detail and the work of garment standardization is introduced.

It will be formally implemented in July 1st this year.

This standard, combined with the characteristics of the garment industry, only gives suggestions on the necessary procedures and key links of garment customization, as well as clothing customization and requirements, which has certain reference and versatility for garment customization related parties.

Photo: guests dialogue session

At the end of the forum, Qian Liming, founder of CEO, founder of ybong, and general manager of Beijing Maoming Rong Investment Co., Ltd., vice president and partner of Zhejiang KFA Capital Management Co., Ltd., Yin Shaofeng, associate professor of Management School of Zhejiang University, and Zheng Gang, have discussed and discussed "Costume customization and capital operation".

The speakers said that in 2020, the custom industry will reach 200 billion of the market, and capital will also have tens of billions of funds into this field.

For the entrepreneurs in this field, the dialogue guests also gave two suggestions: it is better than being better than others; lean entrepreneurship and rapid iteration.

Photo: site docking activities

During the two days of the forum, the organizers also arranged a wide range of docking activities, organizing the participants to visit the Zhejiang jimailong New Material Co., Ltd., Zhejiang Jinsheng Textile Co., Ltd., Zhejiang Yuhua Holding Group Co., Ltd., Shaoxing Keqiao great trade Co., Ltd., four Keqiao representative textile and garment enterprises as visiting enterprises.

The core issues such as deep docking between enterprises and customized enterprises, and small customization and quick return have been thoroughly investigated and exchanged.