AOKANG Opens AOKANG Industry 4 To Boost Brand New Takeoff

In 2017, the State Council officially approved the establishment of the annual "May 10th brand day" in May 10th. This is the first time China has embark on the national level to encourage enterprises to exert their brand influence, expand the popularity of their own brands, promote the nationwide brand education, and launch a more proactive, comprehensive and thorough brand strategy.

In September 25th of the same year, the 2017 (twenty-third) China brand value 100 research report was announced in Paris, France. AOKANG brand value reached 19 billion 318 million yuan, ranking the top of shoes products. Taking a look at the development track of AOKANG in the past 30 years, its brand development and the pace of development of China's private economy resonate with each other, which is the epitome of the brand development of Chinese private enterprises. Now, in response to the new requirements of brand development, AOKANG is actively responding to the "new smart manufacturing" to create "new kinetic energy" for enterprise development, and explores the way to promote brand upgrading with industrial upgrading.

With the promotion of a series of brand economic policies in the country, as well as the increasing importance of brand development in all walks of life, the economic structure and economic order at home and abroad will enter a period of great adjustment at present and in the coming period. Under the background of "three changes", AOKANG will vigorously promote brand development strategy.

Wang Zhentao, chairman of AOKANG Investment Holdings, said, "brand is the intangible asset of an enterprise. For private enterprises AOKANG, brand is the life card of an enterprise. With the implementation of the national "one belt and one way" initiative, AOKANG brand and products will face a bigger stage in the future. Therefore, the implementation of brand development and upgrading strategy, truly making AOKANG international into an international AOKANG, is a major task for AOKANG in the next 30 years, which is conducive to the promotion of AOKANG in the international arena. market And brand influence. "

　　 Industrial upgrading is the core of brand upgrading.

In the face of the urgent need for AOKANG's brand development and upgrading, Wang Zhentao, who is the leader of AOKANG, is also conscious of her active layout. "The foundation is not solid. The fact that Chinese people are keen on "buying smart toilet covers abroad" is actually a manifestation of backward brand development and backward industrial development. Wang Zhentao believes that at present, most enterprises in China rely mainly on the quantity and low price of the products to compete in the domestic and foreign markets. The overall performance is that the quality of products is not high, the content of science and technology is not enough, the innovation ability is not strong, and the brand awareness is weak, which seriously hamper the development of China's brand, and then affect the optimization and upgrading of the supply structure and demand structure.

The recent "Sino US trade war" is a warning to our private enterprises: the brand is highly derived from the thickness of the basement, and the strong real industry is the source of power to support the continuous development of the brand, and industrial upgrading is the core and essence of brand upgrading. Based on this cognition, AOKANG has changed smoothly in the wave of "German industry 4", "made in China 2025", "Internet +" and other concepts. It has responded positively to the strategy of "Internet + Intelligent Manufacturing", and accelerated the deep integration of Internet, big data, artificial intelligence and physical industry, and completed the spanformation of "new and old kinetic energy" in industrial development.

"People do not win at the starting line, but win at the turning point. The arrival of the era of "Internet + Intelligent Manufacturing" has made smart manufacturing not only become a national strategy for industrial power, but also a new era of manufacturing enterprises' spanformation and innovation. For the founding of AOKANG, the layout of "intelligent manufacturing", to create R & D, production, sales, logistics and other intelligent industrial chain, to promote "AOKANG manufacturing" to "AOKANG intelligent" spanformation, is to achieve AOKANG brand from "AOKANG international" to "international AOKANG" upgrading of the inevitable road.

　　 "Intelligent factory" to build AOKANG quality

"In 2017, the brand value of AOKANG reached 19 billion 318 million yuan, ranking the top of the brand value of China's footwear industry. And behind this can not do without AOKANG's lean production, excellent products are the best endorsement of AOKANG brand. For Wang Zhentao, who runs shoes for 30 years, the product decides the brand and the brand sublime the product.

In order to build quality products, as early as October 28, 2015, AOKANG launched the "product 4" development plan, openly recruiting high-quality suppliers for the world, and signed a contract with the national footwear quality supervision and testing center to jointly establish the third party evaluation system. While in the two links of supply and quality inspection, AOKANG also painstakingly made internal efforts to promote intelligent spanformation of factories and create "intelligent factories". Because of this, now in the AOKANG factory, intelligent equipment can be seen everywhere: in the leather sewing process, the computer roller car has replaced the traditional sewing machine. The workers only need to lightly control the pedals, and the rollers can automatically finish the sewing work of the leather; the shoe is only placed on the intelligent equipment, and the manipulator can replace the manual to build the last material. In just a few seconds, the workload of a worker can be completed for more than ten minutes. The automatic cutting and cutting machine of the cutting workshop can automatically accomplish the tasks of scanning, typesetting and cutting, so as to raise the production efficiency by 35%.

In October 2017, AOKANG continued to exert its strength in the field of intelligent manufacturing. It introduced 75 computerized flat knitting machines at one fell swoop, and built a "light less factory" in the manufacturing base of Yongjia, the flying weaving workshop, which was commissioned in December of the same year. In the production process, 20 workers only need to copy the shoe style into the computer control panel of the machine, set corresponding data, machine can automatically weave production, and output 24 hours per day 3500-4000 pairs. shoes Noodles are the daily output of 150 workers in the traditional knitting workshop.

"Machine substitution" has greatly reduced the cost of employing enterprises and solved the "labor shortage" dilemma faced by enterprises. More importantly, the machine overcomes the unstable quality of the workers due to their professional skills, and the quality of the products has improved significantly. At the same time, Wang Zhentao also firmly believes that "the trend is greater than the advantages, the world's major shoe manufacturers are building a fully automated factory, AOKANG is also building the factory. In the next ten years, AOKANG intelligent manufacturing will have more breakthroughs, leading the spanformation and upgrading of the footwear industry. We will also pay more attention to consumer demand, so that personalized customization will become the new trend of the times.

　　 "Smart store" to create brand "zero distance"

AOKANG is not only a footwear manufacturer, but also a shoe retailer. As a space for AOKANG brand to have direct contact with consumers and to collide with the soul, AOKANG stores have been making innovations.

In the past 30 years since the establishment of AOKANG, the marketing mode has undergone many changes, from the early wholesale, the manufacturer's joint operation to the current chain monopoly, and every change is closer to the distance between the brand and the consumer. With the advent of the new retail era, people have entered the era of digital revolution step by step. Under the drive of industrialization interests, standardized human nature has been increasingly awakened and returned, and the "personalized" demand of consumers is also constantly upgrading. This puts forward a "zero distance" requirement for brands.

To this end, AOKANG sales should also take the lead and launch the "smart store" to spanform new retail into "heart retailing", so as to achieve "zero distance" between the brand and consumers. In February 22, 2018, AOKANG opened its first intelligent store in Wenzhou and the C2M experience Museum. In smart stores, three shopping modes allow customers to choose freely according to their needs. Customers can either purchase spot goods or walk into the C2M custom area to get one person, one shoe last, one shoe, "high-end private customization", and you can also choose "cloud shelves" to achieve online shoes selection and offline test shoes. In addition, smart stores also get the information of customers' gender and age through face recognition technology, and through the analysis of sales behavior, we can get the preferences of different consumer groups to buy shoes, so that shops can react quickly.

"China consumption market In the process of spanformation and upgrading, brand consumption, quality consumption, taste consumption, character consumption and so on, "four products" consumption is becoming a trend, especially in the personalized customization business. According to Wang Zhentao, "for AOKANG, from the traditional" mass production + mass marketing "industrial era, it has been spanformed into a consumer oriented" demand customization + big data marketing + Intelligent Manufacturing "mode, which not only responds to the structural reform of the supply side of the state, but also provides consumers with a better consumption experience.

Wisdom creates dreams and brands win the future. For AOKANG, the development of AOKANG power 4 is not only the "conversion kinetic energy" needed by AOKANG to upgrade and upgrade in the new era, but also will become the "driving force" for AOKANG to promote brand upgrading, helping AOKANG brand to achieve a new take-off in the next 30 years.